EVG Media

EVG Media is proud to be certified as a Most Loved Workplace for a third year in a row. 👏 Thanks to our amazing global team for everything you do and to our partners for allowing us to provide you with our expertise. Most Loved Workplaces® Best Practice Institute Louis Carter

Our team takes pride in creating in-depth content of all types for clients in very niche industries. This fantastic blog and accompanying video on differential pressure measurement is a prime example of the wide variety of offerings that help meet the individual needs of our clients. What we did: ✍️ Researched the topic and collaborated with an engineer SME to produce accurate but accessible copy 🔍 Integrated SEO best practices on all content 📃 Scripted an accompanying animated video 🎶 Composed custom background music 🎬 Animated the video 🎤 Created custom voiceover work 📹 Delivered a fully produced video Of course, these kinds of feats can’t be accomplished without an amazing team! Shoutout to Laura Lee, Kristin Kowalk, Becky Sun, Dumah Morgan, Jason Albright (Albright Creative Co.), Adam Martin, Sarah-Jane Threipland, Sit-N-Spin Recording Studios, and Jessica Woodside for bringing this blog and video to life. And thank you to WIKA Group for trusting EVG Media to continue to produce quality content for you for over 10 years now! We value your partnership! https://lnkd.in/gUWBMhbn #Teamwork #Collaboration #ContentCreation #WIKAGroup #DifferentialPressure

Thrilled to see one of our own sharing her considerable expertise at B2B Marketing Exchange East (Oct. 1-3 2024). We're looking forward to it, Laura Lee!

An interesting callout to the power and resulting responsibilities that come with social media use. Does your company have ethical guidelines and policies in place for your social media account? If you partner with influencers, how do you work together to ensure these responsibilities are met? 🌱 #socialmedia #influencermarketing #sustainability https://lnkd.in/ePbaDPFJ

Congratulations to our partners at Newsweek and BrandSpark® Most Trusted Awards! Once again, they've created a fantastic list of OTC products that licensed, practicing pharmacists love to recommend. Covering 36 categories and updated for 2024, this list is definitely going in our bookmarks for quick and easy consultations! 🤒 🤓 ✍

Looking to snag Gen Z's attention for your products? The latest data shows they're more likely to use social than search. So what does this mean for your brand? 🤳 Time to get social: If you're not showing up in their feed, you're not showing up. Consistent, engaging social content is your friend. 💡 Accessible and reliable info: Once you've got their attention, be ready. Gen Z wants reliable information at their fingertips, not scattered across the web. Beef up your site content, from product descriptions to FAQs, with accurate and detailed information. 📣 Authentic voices: Find your brand identity and stay relentlessly true to it. Reach out to your audience personally and transparently, even in community spaces you don't control like Reddit. 🤝 Trustworthiness: Show your integrity. Encourage real customer reviews, whether good or bad, and respond substantively. If you want to hook the big fish that is Gen Z, you can't afford to rest on the same old marketing tactics. Know your audience, be strategic, and reap the rewards. https://lnkd.in/gtziJ6nd

We've talked before about the difference between translation and localization (and why the latter is crucial to reaching global audiences), and Google agrees. According to John Meuller, Google's Search Relations Team Lead, AI-translated content still needs human localization. https://lnkd.in/eqfJ48gT

That's a wrap on #COMPUTEX2024! Our team had a great time connecting with ICT leaders and innovators from around the world. We're already looking forward to next year. #ict #informationtechnology

Last week, a massive leak of Google documentation made its way into the public eye, revealing details about the data Google collects from users and search queries. While the leaked data is interesting, you might be wondering... what does that have to do with me? Our latest blog goes into the key takeaways for brands, publishers, and anyone else with an interest in SEO! --- #googlenews #googleleak #seo #searchengineoptimization https://lnkd.in/erCM5-mq

Thanks for sharing, Laura! We'll be monitoring the Google leak situation as it continues to unfold. 👀 #google #googlenews #seo