🚀 We're not partnered yet, but we have immense respect for BIOptimizers ! Tammy McIver-Gay and her team are doing an amazing job with their award-winning supplements. Don't just take our word for it—check out what Upworthy had to say about their Cognibiotics! Best Overall: BIOptimizers Cognibiotics Why we love it: - Eliminates brain fog and boosts brain health - Combines probiotics and prebiotics for a healthy brain and gut microbiome - Made in small batches with medical-grade ingredients - Supports a balanced stress response - Suitable for all ages, with easy-to-take capsules https://lnkd.in/egtke3Ji #Supplements #BrainHealth #Wellness #BIOptimizers
eTail Advisors
Business Consulting and Services
Tampa, Florida 706 followers
Unlocking your brand's potential by strategically connecting your team with the ideal agency or Saas platform.
About us
At eTail Advisors, we specialize in driving brand success through strategic partnerships. Our mission is to empower your brand to reach new heights by meticulously evaluating your goals and seamlessly connecting you with the ideal service providers and agencies. In today's rapidly evolving business landscape, it's essential to have the right partners by your side. Whether you're looking to enhance your marketing efforts, revamp your digital presence, or streamline your operations, we're here to guide you through the process. Our experienced team takes the time to understand your brand's unique vision and objectives. We then leverage our extensive network of industry experts and service providers to match you with the perfect collaborators. We don't just make connections; we cultivate relationships that drive meaningful results.
- Website
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https://www.etail-advisors.com/
External link for eTail Advisors
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- Tampa, Florida
- Type
- Self-Employed
- Founded
- 2024
- Specialties
- eCommerce, Digital Advertising, Agency, Amazon, Brand Protection, Content, Creative, Social Media, Paid Media, Meta, Google, and logistics
Locations
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Primary
Get directions
Tampa, Florida, US
Updates
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President @ eTail Advisors | Empowering Brands to Through Strategic Partnerships #Partnerships #Referral #SAAS #Agency #Advertising #Creative #Social #Amazon #Marketplaces
Take the Call 📞 In sales, especially as an entrepreneur, always take the call. Today, I had a call scheduled with an eCommerce consultant I met on LinkedIn a few weeks ago. It was an intro call to learn more about his work and see if he could be an eTail Advisors referral partner. I was in the zone, deep into a project, when I realized the call was just 15 minutes away. I almost considered a "last-minute cancellation." It would have been easier, but I decided against it. And it was the right decision. Stephen Lawson was a pleasure to speak with, immediately adding value by introducing me to an important service provider I'd never heard of. We hit it off and will keep each other informed and connected on all things eCommerce. The moral of the story? Take the call. Remember why you said yes in the first place, trust it will be worth it, and recognize that almost everyone can add value. Glad I listened to my gut. 👍 #Networking #NewConnections #Partnership
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Our team has a lot of conversations and one of our most common questions is... "What should we look do when launching products on Amazon?" This is obviously part of a larger conversation but our friends Stratably have done a great job of boiling it down. Here are 10 of the most common questions brought up by brands prior to launch: 🚀 Product Launch Insights for Amazon Sellers 🚀 1. Ramp-Up Time: Expect about three months for a new product to ramp up, with significant advertising and promotional support. 2. Informing Product Launches: Use search term volume and competitive intensity as primary inputs for developing new products for Amazon, alongside unit economics. 3. Content Readiness: 58% of brands report “always” having digital shelf content ready for product launches on Amazon. 4. Born to Run Usage: 70% of brands use Born to Run occasionally, and 26% use it for all launches. 5. Advertising Strategy: Invest 2-3x more in advertising during the launch period compared to normal products, focusing on awareness and balancing speed vs. efficiency. 6. Product Variation: Variate when it enhances consumer experience (e.g., color difference); otherwise, list separately. 7. Amazon Exclusives: Launch exclusives to avoid price matching issues and improve net PPM through eCommerce pack sizes and packaging. 8. Exclusive Product Launches: No significant difference in support from Amazon for launching exclusive products. 9. Tentpole Events: Avoid launching products during events like Prime Day. Instead, launch several months in advance to build momentum. 10. Replacing Existing Items: Work with VM or AVS CSM to link the new version on the existing ASIN’s PDP. For SNS items, determine with CSM if subscribers will automatically receive the new product or need to opt in. This list isn't all things but it's most of the important ones. Launching brands can be more art than science, let's talk about it. eTail Advisors is ready to serve! #eCommerce #AmazonSellers #ProductLaunch #DigitalMarketing #AmazonAdvertising
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Calling all Amazon Agencies!!!! 🌟 Discover How Merchants and Agencies Are Driving Innovation through Buy with Prime and Multi Channel Fulfillment (MCF)! 🌟 Curious about how merchants are leveraging powerful solutions and how agencies are partnering with us to drive innovation? Look no further! Join Amazon for an exclusive in-depth look at their latest products and new releases, showcasing their capabilities and advantages. You'll see firsthand how these tools are transforming businesses and creating new opportunities. Plus, get an introduction to our agency program, specifically designed to help you maximize the benefits of Buy with Prime and MCF. Whether you're a merchant looking to boost your sales or an agency aiming to elevate your clients' success, this is your chance to get ahead of the curve. Don't miss out on this opportunity to unlock the full potential of your business! 🚀 eTail Advisors will be there, will you? #Innovation #Ecommerce #BuyWithPrime #MCF #AgencyPartners #BusinessGrowth #NewReleases Incrementum Digital Momentum Commerce Teikametrics The Topo Agency Pitted Labs Nectar HINGE COMMERCE Channel Key LLC Cartograph https://lnkd.in/ee8SVAiX
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🔍 How much do you know about Amazon's referral/Invite Only programs? It's a trick question. These programs aren't "secret" but they are not advertised either. Fortunately, eTail Advisors is an official referral partner of Amazon and can educate and recommend you for these programs. Today, we're highlighting Amazon Launchpad. 🚀 Amazon Launchpad is designed to help jumpstart and accelerate your Amazon business. It’s perfect for brands with substantial social media followings, significant capital support, and a commitment to growth on Amazon. Brands can remain in the program for up to 36 months. 📞 If you think your brand fits this description, contact us ASAP. The sooner we start the process, the better! Remember, Launchpad is invite or referral only! eTail Advisors is ready to serve! 💼✨ #eCommerce #AmazonLaunchpad #BusinessGrowth #eTailAdvisors #AmazonSellers #Entrepreneurship
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🚀 Exciting Update for Amazon Sellers! 🚀 Amazon Adds Subscribe & Save Option to Seller-Fulfilled Orders As of June 27, 2024, Amazon is expanding its popular Subscribe & Save (SNS) program to include eligible seller-fulfilled products! 🎉 Previously exclusive to FBA sellers, this move opens up fantastic opportunities for Fulfilled by Merchant (FBM) sellers to boost conversions, drive repeat purchases, and grow their brands. How SNS for Seller-Fulfilled Orders Works: The SNS program offers customers discounts on frequently used products along with the convenience of auto-delivery. Here’s what it means for non-FBA sellers: ✅ Automatic Enrollment: Eligible, replenishable products will be automatically enrolled at your default discount. ✅ Additional Discounts: Amazon will fund an extra 5% discount for customers with five or more subscriptions on the same delivery day. ✅ Flexibility: Set your default discount or opt out of automatic enrollment anytime. Benefits for Non-FBA Sellers: 📈 Increased Conversions: Attract more customers with discounts and auto-delivery convenience. 🔁 Repeat Purchases: Encourage customer loyalty through repeat purchases. 📢 Brand Growth: Gain visibility and grow your customer base. Don’t miss out on this incredible opportunity to enhance your selling strategy! 🚀💼 #Amazon #Ecommerce #SellerUpdates #SubscribeAndSave #BusinessGrowth #AmazonSellers Get Started here https://lnkd.in/efiPcXfA
Subscribe & Save will launch for seller-fulfilled orders on June 27
sellercentral.amazon.com
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Our founder has some thoughts!
President @ eTail Advisors | Empowering Brands to Through Strategic Partnerships #Partnerships #Referral #SAAS #Agency #Advertising #Creative #Social #Amazon #Marketplaces
The more retailers compete the better shopper are better off, chances are brands are not. High Velocity Events (HVEs) are effective for moving units but if brands are not very careful, margins suffer. Retailers like Chewy, Amazon and Walmart have been bleeding brands for every point of margin for years. Now that every online retailer seems to be piggybacking on Prime Day TikTok has followed suit and in my opinion is going to make their presence felt. The shopper in you should be excited, the brand representative in you should be wary. How will you manage/leverage all the upcoming HVEs? #Amazon #PrimeDay #TikTokShop #TikTokMadeMeBuyIt #Walmart https://lnkd.in/ebdeDGxd
TikTok to compete with Amazon Prime Day through its own July sale
cnbc.com
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🚀 Exciting Developments in the race to own the online bargain shopper! 🚀 Amazon is set to launch a new section dedicated to low-priced fashion and lifestyle items, enabling Chinese sellers to ship directly to U.S. consumers. This bold move aims to counter rising competition from e-commerce giants Temu and SHEIN, who have successfully captured American shoppers with unbeatable prices. The new storefront, unveiled at an exclusive conference for Chinese sellers, will feature a variety of unbranded items, many priced under $20. Imagine finding deals on everything from gua sha facial tools to phone cases, all delivered within 9-11 days! Amazon's strategy emphasizes cost savings for Chinese sellers and allows for small-batch production to test new products—mirroring Shein’s successful on-demand manufacturing model. As Amazon spokesperson Maria Boschetti highlights, “We are always exploring new ways to work with our selling partners to delight our customers with more selection, lower prices, and greater convenience.” This initiative not only strengthens Amazon's marketplace but also opens new opportunities for merchants, especially with the recent establishment of an innovation center in Shenzhen and reduced fees for low-cost clothing. Stay tuned for the launch this fall and get ready to explore a all the deals! 🛍️ 📢 **Call to Action:** Do you think this is an admission by Amazon that Shein and Temu are real competition? Share your thoughts in the comments below! #Amazon #Ecommerce #RetailInnovation #AffordableFashion #GlobalMarketplace #BusinessNews #ConsumerGoods #Innovation https://lnkd.in/gfRUD4dx
Amazon plans to launch discount store in bid to fend off Temu and Shein
cnbc.com
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Please join our founder Robert Principe as he deep dives into Amazon's Buy with Prime and Multi Channel Fulfillment. It's only a few hours away so sign up now!
President @ eTail Advisors | Empowering Brands to Through Strategic Partnerships #Partnerships #Referral #SAAS #Agency #Advertising #Creative #Social #Amazon #Marketplaces
Our conversation about Buy with Prime with the ScalePassion team is just a few hours away! We would love to for you to join if you are able to, it will be time well spent! Sign up below for the meeting link! Thanks everyone! #Amazon #BuyWithPrime #MCF #MultiChannelFulfillment #3PL https://lnkd.in/eGiXZkuJ
eTail advisors sign up
https://typeform.com
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We enjoyed this so much we had to share! Our friends Incrementum Digital sat down for an in-depth conversation with OLLY PBC's Senior eComm Manager, Jennifer Peters and went deep on several topics. We really leaned in when she discussed her strategy behind choosing a tech stack. It echoes our belief that choosing the right partner(s) is paramount to a brand's success. She drops multiple gems, give it a listen. #OmniChannel #TechStack #Shopify #Amazon https://lnkd.in/gjb28tfA
The Blueprint of a 9-Figure E-Commerce Brand
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