Ernesta is on a mission to bring gorgeous, designer quality, custom-sized rugs to homes and places of gathering through a delightful, seamless experience. An intentional purchase journey ensures each customer is thrilled with their made-to-measure rug and its truly custom fit. We believe that high-quality design shouldn't be out of reach and we are here to fill this gap in the multi-billion dollar global rug industry.
Join us in NYC! Our next True Talk is coming up on May 22 at The Cinema in NeueHouse with True's Clarence Bethea, JusticeText’s Devshi Mehrotra, and John Foley of Ernesta Inc. and previously Peloton. We'll enjoy a fireside chat exploring the ups, downs, twists, and turns of the founder journey, followed by bites and bevs.
Open to the public, please RSVP here: https://lnkd.in/gnrd2zwF
Love design? So do we.
Great to partner with The New York Times to get the word out about our new showroom at 1052 Lexington Ave
If you're in the area, why not stop by and meet our wonderful team
🗞 Exciting News! Our doors are now open on New York’s Upper East Side!
"Our New York City showroom will be a destination for the local design community to connect with like-minded design enthusiasts, seek design support and browse the Ernesta rug catalog in person. We're excited to bring this experience to our consumer and trade partners and to help them make all of their design projects successful and beautiful." - John Foley, CEO of Ernesta.
Read the full press release: https://lnkd.in/e5kxsrbF
Love design? So do we. 2024 represents a big year for Ernesta Inc. as we endeavor to create one of the most elevated brands / businesses in home interiors. Whether you're a DIY homeowner or an established Interior Designer, we hope to show you that we're the best option for gorgeous, affordable, custom-sized rugs. www.ernestarugs.com
At Ernesta, we believe the “right-sized rug” is the foundation for a well-designed room.
In our latest campaign, we worked with award-winning interior designer Brian Paquette to explore the impact of customization down to-the-inch.
Discover “The Right-Sized Rug”: https://lnkd.in/eKKbkC2E
John Foley sold you on a Peloton—now, he wants to sell you a rug.
After resigning as CEO of Peloton Interactive in February 2022 and stepping down as executive chairman seven months later, Foley was eager to work on a second (or third or fourth) act. With Peloton, Foley sought to bring boutique fitness to consumer’s homes via a fancy stationary bike, and now, his goal is to elevate that home with a fancy rug.
“I just love spaces, and rugs are a very important part of your space,” he tells VF’s Leah Faye Cooper. “What we’re trying to do at Ernesta Inc.—what we’re doing—is bringing a designer-quality curated selection of rugs as good as exists, we believe.”
Read VF’s full conversation with the former Peloton CEO and founder: https://trib.al/OCxSrFd
“What we’re trying to do at Ernesta—what we’re doing—is bringing a designer-quality curated selection of rugs as good as exists...”
Our founder, John Foley, recently spoke with Leah Faye Cooper of Vanity Fair to share the story behind Ernesta and our focus on custom-sized rugs.
Read the full story: https://lnkd.in/ejdUNSvr
🗞️ Ernesta. In Print.
Exciting news! The October 2023 issue of Architectural Digest features an insightful design story, beautifully complemented by a full-page Ernesta ad. Available on stands now!
We’re excited to announce Ernesta has expanded access to our curated selection of rugs - making nearly 200 styles available in a range of colors, patterns, materials, and fabrications, all custom-sized and tailored to elevate any space.
At Ernesta, we believe that a custom-sized, beautifully crafted rug is the foundation for great design. Through custom-sizing, seamless service, and best-in-class technology, Ernesta dramatically improves the rug buying experience - serving an unmet need for the consumer and in doing so, changing the rug category entirely. Following early success in our invite-only Alpha and Beta phases, we’ve expanded our assortment by 30% and are available for purchase nationwide.
Our expanded range of fine materials, sophisticated colors, and thoughtful patterns include:
- A new luxury performance assortment that provides the look of silk with performance durability
- Triple the natural fibers assortment, including its first jute collection and an expanded sisal collection
- Luxe mixed-material rugs, featuring a handsome wool rug with unique leather detailing as well as new sisal-wool blends
- New colorways and patterns, ranging from modern geometric patterns to subtle textures with a twist
Learn more at Ernesta.com