Envisionit

Are you choosing the right marketing agency for your tech company? Knowing what questions to ask can make all the difference. Beyond flashy presentations and design awards, it’s essential to dig deeper and understand how a marketing agency specializing in tech operates, how they measure your success, and how they align with your unique needs and challenges. Whether you're already engaged with a marketing agency or looking for a new agency relationship, consider: 🛑 How are they staying updated on regulatory changes? 📊 Are they prioritizing performance data and analytics? 🔒 What are the protocols for data security? 💡 How do they ensure transparency with clients? 📈 What processes are in place for continuous optimization? Expect more from your tech marketing agency. Read the full list of qualifying questions here: https://lnkd.in/gYz5pzPP #TechMarketing #FintechMarketing #InsurtechMarketing #CybersecurityMarketing #DigitalMarketing #DigitalMarketingAgency

Google has announced that they will not be phasing out third-party cookies on Chrome. This announcement comes after multiple deadline pushbacks that had marketers, media teams, and publishers scrambling to prepare for a cookie-less future and a new life in the Privacy Sandbox. This is big news, but it’s not really a seismic shift. There is much that will change with this announcement, but there are many best practices that will remain the same. Even while third-party cookies remain available, it’s important to incorporate a more first-party-data-focused approach for a privacy-conscious world. Check out the full article here: https://lnkd.in/dtFNPYKw #DigitalMarketingStrategy #GoogleChanges #GoogleCookies #WebsiteCookies #Cookies

In light of the recent CrowdStrike outage, many fintech, insurtech, and cybersecurity companies are understandably concerned about the potential implications for their operations and security. Remember, it's extremely important to keep your customers, partners, and stakeholders informed about the steps you are taking to secure your operations and protect their data. Transparency can build trust, especially in times of uncertainty. For a deeper dive, check out this article from Brian Ryback, which explores how ethical practices and brand trust can set you apart in a tech sea of sameness more effectively than typical functional differentiators: https://lnkd.in/giUEPMYP At Envisionit, we are committed to supporting our clients through these challenges. Our team is here to offer strategic guidance and practical solutions to ensure your business remains resilient. If you have any questions or need assistance, please don't hesitate to reach out. #BlueScreenofDeath #BSOD #Fintech #Insurtech #Cybersecurity #CrowdStrike #CybersecurityAwareness #BusinessResilience #MarketingStrategy

We can't wait to welcome destinations from around the world to our amazing city for the Destinations International 2025 Annual Convention! See you all in Chicago next year!

Summer 2024 is proving to be an exciting season for travel. And several key trends are emerging that are redefining the travel experience and influencing consumer behavior, including growing interest in: 🔍 Local and regional travel 🚙 Road trips 🛶 Outdoor adventure and nature-based experiences 🧘♀️ Wellness and self-care 🖥 Tech-advanced travel and AI for trip planning ♻ Sustainable and eco-friendly travel Envisionit Associate Director of SEO Kenzie Austin explores these summer travel trends and more for 2024, and presents actionable ways DMOs can apply these insights to their own marketing strategies right now, and in the future. Read the full article here: https://lnkd.in/gqiSAr_G #DestinationMarketing #DMO #TravelMarketing #TourismMarketing #TravelTrends #DigitalMarketing

We're proud to announce that Envisionit Director of Strategic Development Erin Erdmann White, CDME has earned her Certified Destination Management Executive (CDME) designation! This prestigious certification from Destinations International is recognized as the highest educational achievement in the destination marketing industry. Erin is a valued component of Envisionit’s team of tourism-obsessed experts who thrive on providing destination marketing leaders the specialized partnership they deserve — one tailored to the specific needs of their industry. Way to go, Erin! #DestinationMarketing #TourismMarketing #DMO #NeverStopLearning

Envisionit will be at the 2024 Destinations International Annual Convention in Tampa, FL, this week from July 16-18. Find us on the show app to schedule time with: Todd Brook, CEO & Founder Jason Goldberg, Chief Relationship Officer Erin Erdmann White, CDME, Director of Strategic Development Vanessa Garippo, Account Director And don’t miss Todd Brook’s panel discussion, From Beginners to Trailblazers: The AI Journey in Business Events on July 18, where Todd will be joined by Explore Branson Director of Meeting, Convention, & Leisure Group Sales Reed Warner; Visit Anaheim SVP Sales & Services Ronnie Collins; and Visit Estes Park CMO Heidi Barfels to discuss how today’s forward-thinking sales and services leaders are leveraging cutting-edge AI tools to enhance their operations and strategies. #DIAC2024 #DestinationsInternational #DestinationMarketing #TourismMarketing #AI #ArtificialIntelligence #DMO

Content is king! 👑 And it rules SEO by creating valuable, relevant touchpoints that attract and engage target audiences, ultimately improving search engine rankings and driving organic traffic. The Envisionit team builds your brand’s content strategy from the ground up, leveraging a powerful combination of content, SEO, and social strategy expertise. Our holistic approach helps determine the right, most effective way to share your story across channels. Thanks for the mention from DMN in their recent article covering the benefits of effective content marketing strategies. https://lnkd.in/gxbj92wn #ContentMarketing #ContentMarketingStrategy #SEO #SearchEngineOptimization #DigitalMarketing

Whether you're enjoying a barbecue, watching fireworks, or spending time with loved ones, please celebrate responsibly and respectfully. Let today be a reminder of our country's history as well as our shared aspirations for a better future. 🇺🇸 Wishing everyone a safe and happy Fourth of July! 🎆 #FourthOfJuly #IndependenceDay #CelebrateResponsibly #USA

How are digital marketing strategies affected in an election year? Emily Selgrat, VP Head of Strategy, Research, and Insights at Envisionit, explores how to maintain brand relevance and engagement in a heightened political climate. Discover strategies to stay authentic and make meaningful connections amidst the increased competition. #MarketingStrategy #DigitalStrategy #DigitalMarketing #ElectionYear #BrandManagement #MarketingChallenges #BusinessGrowth