In a recent interview with Supriya Rai, Padmakumar N., CEO and Co-Founder of Ennoventure, Inc., expressed how crucial it is to address the challenge of counterfeits across every industry. From pharmaceuticals to luxury goods, counterfeit products infiltrate markets, damaging trust, reliability, and profitability. Discover how advanced anti-counterfeit solutions can protect a brand’s reputation and ensure product authenticity. Read more: https://lnkd.in/gPeJ-uV7 #Ennoventure #BrandProtection #AntiCounterfeit #ProductAuthenticity #Technology #Innovation
Counterfeiting poses a growing threat to businesses in today’s digital age. With advancements in technology, counterfeiters now use AI to replicate products with alarming precision, undermining genuine innovation and risking consumer safety.... Recently, Padmakumar N., CEO of Ennoventure, Inc. in a conversation with Supriya Rai stated that addressing this challenge is critical to protecting industries from pharmaceuticals to electronics.... In India alone, 25-30% of products sold are counterfeit, highlighting the urgent need for anti-counterfeit solutions.... Read more about counterfeiting and learn how innovative strategies are safeguarding brands and ensuring product authenticity: https://lnkd.in/gPeJ-uV7 #Counterfeit #BrandProtection #TechInnovation