Edison Research reposted this
Happy Birthday to Share of Ear! Edison Research has been tracking how we listen for the last 10 years. We're celebrating with the 10 insights we love most. https://lnkd.in/gnDPjFbn
Edison Research
Market Research
Somerville, New Jersey 4,204 followers
Consumer and market researchers. Sole providers of the U.S. Election Exit Poll. Podcast Research since 2006.
About us
Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 66 countries. Edison Research’s The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear® survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. Since 2004, Edison Research has been the sole provider of election data, race projections and analysis to the National Election Pool (ABC News, CBS News, CNN, NBC News) for every presidential primary and general election.
- Website
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http://www.edisonresearch.com
External link for Edison Research
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Somerville, New Jersey
- Type
- Privately Held
- Founded
- 1994
- Specialties
- market research and polling
Locations
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Primary
Get directions
50 Division St
Somerville, New Jersey 08876, US
Employees at Edison Research
Updates
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Edison Research reposted this
Incredible stats from the audiobook realm! 46% of audiobook fans borrowed digital titles from libraries recently. Are you part of this growing trend? Let us know your library audiobook recommendations! Learn more: https://lnkd.in/etRfShK9 #loveaudiobooks #audiobooks #booklovers #readerscommunity #bookish #audiobookcommunity Edison Research
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For eight years, #InfiniteDial Australia has been tracking the same statistics as Edison Research’s flagship American #InfiniteDial report. Today, just under half of all Australians age 12 and over say they have listened to a #podcast in the last month.
Podcast Listening United States vs. Australia
Edison Research on LinkedIn
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According to the #InfiniteDial Australia 2024, our Australian estimate for monthly #podcast listening surpassed the number in the United States in 2022 and continues to run one percentage point ahead. Learn more from our latest Weekly Insight 👉 https://buff.ly/4d6va1S
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Edison Research and audiochuck explore the allure of true crime podcasts as well as the changes in the genre in a new study, the True Crime Consumer Report. The study will premiere in a keynote address on August 20, 2024 at Podcast Movement in Washington, D.C. Edison Research’s Senior Director of Research Gabriel Soto will share never-before-seen insights and videos from true crime fans that will transform perceptions of the genre and of true crime audience growth. Register for Podcast Movement now 👉 https://buff.ly/3WqfHnq
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Edison Research’s recent release of the Sports Audio Report: Female Fans with SiriusXM Media, and GroupM, revealed an interesting insight: female fans are less likely to have shed tears over the outcome of a sporting event than male fans.
The Emotional Impact of Sports
Edison Research on LinkedIn
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Edison Research reposted this
On the road to evolution: In-car streaming radio usage has seen a 75% increase in just two years! As more Australians embrace in-car audio streaming, the opportunities for advertisers and content creators are vast. Download the study 👉 https://lnkd.in/g2dhU6ed ARN Nine NOVA Entertainment Southern Cross Austereo Edison Research Unmade
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Female sports audio listeners are turning to podcasts to seek new perspectives: 59% of female sports audio listeners and 67% of female sports podcast listeners say yes that they consume sports audio to hear unique perspectives on sports topics not covered in other media. Learn more with the Sports Audio Report: Female Fans with Edison Research, SiriusXM Media and GroupM: https://buff.ly/3Ls6Lb5
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Taylor Swift and Travis Kelce are considered the best sports couple for both Female and Male Sports Fans. Download the Sports Audio Report: Female Fans with Edison Research, SiriusXM Media, and GroupM to learn more: https://buff.ly/3Ls6Lb5
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Female fans leverage sports for social connections: 58% of female sports fans socialize with other people while watching or listening to sports content. Learn more with the Sports Audio Report: Female Fans with Edison Research, SiriusXM Media, and GroupM: https://buff.ly/3Ls6Lb5
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