Drive Research

Drive Research is excited to welcome both Loran Crosby and Michael Ramirez to our team!

Secondary research is the process of gathering and analyzing existing data that has already been collected by a third party. Coming from a variety of sources, secondary research can be gathered from academic journals, government publications, market research reports, industry studies, and online databases. Using secondary research adds context to primary research, creates insights based on previous research, and ensures an unbiased interpretation of the data. When you head into secondary research with a plan, that simplifies the entire process--take a look at some of our tips below: 1. Identify Goals: What do you want to learn from the secondary research? How will it be helpful to your project? Do you have a list of resources you plan to collect from? Asking yourself these questions will help you narrow down the type of research you gather. 2. Find and Collect Existing Data: Gather a list of reliable sources you wish to collect data from. Depending on the topic, this may be easy or a little more difficult! Ensure whatever sources you do end up using are vetted and provide authentic information. 3. Combine the Datasets: After you've gathered your desired information, you'll combine all the datasets in a way that makes sense to you. Consider what the data shows, if it makes sense, and so on. Want more information on secondary research? Our very own Emily Taylor has you covered: https://lnkd.in/eUbr3dUs

Book market research = happy readers.📚🙂 This research gathers important insights about the book industry, like market trends, audiences, and competitors. Book market research often focuses on... 🔍Researching bestsellers 💡 Gauging reader preferences 💯Assessing strategies of successful publishers/authors Here's why it's important to gather this information: ⭐ Understand key audience segments: All readers have their own preferences when it comes to preferred topics and so on. Market research can help group these audiences into segments, allowing publishers to target each one more efficiently. ⭐ Analyzing the competition: Book market research can analyze competing authors, easily identifying market gaps, emerging trends, and best practices. This information can help authors put a different spin on their work to stand out. ⭐ Updated market trends: Conducting book market research can also keep publishers up to date with trends in the market. They'll be able to learn about changing reader preferences, technological advancements, and more. Using this information, authors can continue to grow with their audience. Additionally, there are different approaches to book market research based on a publisher's needs and preferences. Below are some of the most common: ⭐ Reader surveys: These online surveys are budget-friendly and swiftly gather data from a wide audience. The feedback gathered will deliver tailored insight into reader preferences and opinions. ⭐ Concept testing: This market research method lets readers to evaluate important aspects of a book, such as the idea, title, main cover, and so on. Presenting to a sample audience like this can help assess appeal and comprehension. ⭐ Focus groups: This qualitative research method can provide publishers with detailed feedback on reader perceptions and preferences. To learn more about the importance of book market research, take a look at this post by Emily Rodgers: https://lnkd.in/ehM5fz9U

Our market research company shares several suggestions on how to measure employee experience (EX) and the major benefits of doing so. https://hubs.ly/Q02Gy_4w0

It's a perfect day for golf! Take a look at Christopher Coville, Justin Eisenhauer, and Mason Banaszek flexing their skills this afternoon.⛳

Fun fact: employees are far more likely to share their true thoughts about their workplace in an anonymous survey.✔️ Since their identities aren't revealed in these surveys, employees won't be held back by fear of repercussions from their employer. PS: honest feedback is the most useful type of feedback--allowing employers to make changes based on authentic employee responses. The list is endless when it comes to the areas of business that can be improved by running anonymous surveys, including workplace culture, communication, leadership, employee well-being, and opportunities for improvement. Below, you'll find a few key benefits of anonymous surveys😉 1. Safe environment: An anonymous survey promotes full employee transparency. They can feel secure sharing constructive criticism without fear of their employees linking it back to them. 2. Improved trust: When employees feel that their voices are heard and their feedback is valued by employers, it fosters a sense of trust and promotes communication. As a result, anonymity in surveys assures employees that their opinions will be valued and considered without any bias or judgment. 3. Identifying patterns: Since employers are collecting data from a diverse range of staff members, they'll be able to uncover common challenges, issues, and/or areas of success. This data will help employers make strategic decisions based on honest employee feedback. Check out this recent post on our company blog to learn more information: https://lnkd.in/eq9cat8p

First impressions are important no matter what--banks are no exception.👀💸 After opening a new bank account, consumers will remember if the process was simple or difficult. This will set the tone for the entire relationship between the bank and the customer, which is why it's important to ensure the process is as smooth as can be! A way to measure this experience is to conduct new account opening surveys. These surveys are useful for both personal and commercial customers (B2C and B2B). Common topics included in these surveys include: 1. Opening new checking/savings accounts 2. Applying for home equity loans 3. Refinancing mortgages 4. Applying for business loans New account openings are key touchpoints throughout the customer journey at a financial institution. It's important to measure, track, and trend these experiences so that a bank or credit union can understand what needs to be improved for future dealings with new customers. In order to receive the best results, these surveys must measure specific KPIs (Key Performance Indicators). They include... 😄CSAT (customer satisfaction): This metric measures the satisfaction levels of customers on a scale, either from 1 to 5 or from 1 to 10. 🌟NPS (net promoter score): NPS measures how likely a customer is to recommend the services of the bank to a friend, rated on a scale from 1 to 10. 👍CES (customer effort score): CES refers to how much effort was put into the account opening process. This metric can be easily assessed with a question like, "How easy was it to open your account with us?" rated on a scale from "Very Easy" to "Very Difficult." The data gathered from these types of questions is invaluable for banks wanting to improve their customer experience. For more information on how these surveys and how they're designed, take a look at this recent post by George Kuhn: https://lnkd.in/ehAatXvu

Learn about factor analysis, a statistical method used to uncover underlying dimensions in a dataset. Discover its types, benefits, and real-world examples. https://hubs.ly/Q02FC69x0

Can you believe it's already July? We can't! Let's not forget about June just yet, though--check out some of the numbers that shaped last month.

Learn about loaded survey questions and their impact on survey data. Understand the difference between loaded and leading questions, and see examples to avoid. https://hubs.ly/Q02DThCC0