We felt energy drinks needed an update and so we created a new caffeine-free formula designed to help you feel energized and focused without the jitters and without the crash. For over two years, @drinkupdate and our team of biochemists have worked tirelessly on formulating our energy drink with Paraxanthine, the key metabolite in caffeine responsible for energy and focus. Paraxanthine is isolated from the rest of the caffeine compound, so you’re left with the source of everything we love about caffeine, without the side effects. @drinkupdate is the first brand to use Paraxanthine and we believe it is the future of energy drinks. Join the energy evolution!
External link for Update
New York, US
Thanks to everyone who stopped by
12mo ago we committed to exhibiting at Expo West. We felt that spending copious amounts of money on a flashy booth amidst a room of flashy booths not only seemed fiscally irresponsible but also would get lost in the noise. So we opted for something a little bit more DIY.
Change your energy, one can at a time!
Earlier this week, a moment caught me off-guard. We delivered an UPDATE refrigerator to Warner Music Group in LA. When we first dreamt of UPDATE, our vision was an energy drink for the everyday professional, the entrepreneur working late nights at their kitchen counter, the builders. Never in my wildest dreams did I see names like Warner Music, Serhant and Ramp reaching out to update their office energy. They shared how UPDATE has become their ally during those dragging afternoon hours, not just for the energy boost and productivity upgrade, but for the assurance of a peaceful night’s sleep afterward. I can't wait for the next workplace to change their energy! Who will it be 👀
Tom Kurtz, David Agan and Maggie Montgomery with awesome store execution at Tops Markets! Shout out to Tops Markets for giving us the opportunity to launch with a chain retailer as we continue to build the Update brand. Update 🤝 Tops Markets