"Effectively, creators are a 'shortcut for brands to become more culturally relevant … because of the connection they have to their audience and the trust they’ve already earned from them,' said Austin Pollock, senior VP of Brand Partnerships at digital media company Doing Things. The company recently partnered with Kantar on a report digging into how audiences perceive influencers and creators differently, which revealed that 80% of Gen Zers and 77% of millennials view brand partnerships with creators as 'more organic' than those with influencers." https://lnkd.in/dCpsYr_g
About us
Doing Things builds and captivates strong communities by creating memorable cultural moments through content, experiences, and products you can't find anywhere else. We own and operate a portfolio of over 35 creator brands with a combined following of over 90 million people. Some of the Doing Things brands include Shitheadsteve, OverheardLA, Breezy Golf, Bob Does Sports, Kookslams, Middle Class Fancy, and Recess Therapy.
- Website
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http://doingthings.com
External link for Doing Things
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Founded
- 2017
- Specialties
- UGC, Instagram Advertising, Video Licensing, Apparel, Television Development, Online Video, Digital Media, Facebook Advertising, Creative Agency, Branded Entertainment, TikTok, TikTok Marketing, and Social Media Marketing
Locations
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Primary
New York City, US
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Atlanta, Georgia, US
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Los Angeles, US
Employees at Doing Things
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Noah Ross
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Todd Anderman
President at Doing Things Media
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Dan Weinstein
Co-Founder/Co-CEO at Underscore Talent | Board Member at The Soul Publishing | Former Co-Founder/President at Studio 71 | Creator Economy Expert |…
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
Updates
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If you can make it here…then you’re allowed to make jokes about it. 🎤 On July 10th Overheard New York put on their third annual “The Roast of NYC” at Chelsea Music Hall. The sold-out event was hosted by Hot & Single’s Stef Dag, with a night featuring stand-up comedy, music, and a little dancing, with all of the humor centered around self-deprecating love letters to New York City. Even the Statue of Liberty dropped in. Thank you to our presenting sponsor Kiehl’s and all of the attendees. 🗽
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It’s always a good day to “Have a Day,” but June 28th at Harrison Meadows Country Club in New York was a particularly good one. Serving as the site of our sixth Breezy Open golf tournament, the players and attendees of this sold-out event partied and enjoyed rounds of golf and drinks with the boys of Bob Does Sports. A huge thank you to all of the attendees who brought their enthusiasm and energy to the course and to all of our sponsors, including DraftKings, Callaway, Fireball, Samuel Adams with a mechanical bull can, and Wendy’s with the saucy nugget golf cart. See you at the next one? ⛳️
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Ready, set, dink! On June 29th Overheard LA partnered with Truly Hard Seltzer for the first Keep It Light Classic, a pickleball tournament and summer party hosted at Truly LA. With 50 teams across two courts reffed by pickleball coach to the stars Matt Manasse, attendees were treated to branded merch, food, drinks aplenty, and exciting pickleball action. Congrats to the champions! 🏆
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“Humor has the power to make a brand connection last.”
People Want Ads That Make Them Laugh, Research Shows
adweek.com
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The magical run continues for the Bob Does Sports boys. Check out Golf Digest's coverage of Robby Berger’s hole in one: https://lnkd.in/eSgfNHdE
Bob Does Sports makes hole-in-one during ridiculous food challenge, delivers celebration for the ages
golfdigest.com
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“The creators are really building these authentic communities,” said Kantar Chief Media Commercial Lead Nicole Jones. “That authenticity is so much higher than the influencer-led content. Trust is built. Trust for any brand is really important. People are going to believe what is said in that clip. They are going to believe that, they’re more likely to purchase that.” Head over to Forbes and learn more about how creators drive impact for brands with the new study from Doing Things and Kantar: https://lnkd.in/em6NUNb5
Why The Difference Between Creator And Influencer Matters To Brands
social-www.forbes.com
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What’s the difference between a creator and an influencer? A ton actually, and a new study from Doing Things and Kantar touches on the tremendous impact the former can have on your brand. Read the report here: https://lnkd.in/eEPmrktH
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Doing Things is excited to be selected as a finalist in two categories for this year's ThinkLA IDEA Awards: Partner of the Year for Doing Things and Campaign of the Year for Partners for Overheard LA's work with Apple TV+'s original film Ghosted.