David Arkin Consulting

We're so excited to share this overview showing the many successes that came out of the the inaugural Queer Media Sustainability Lab that David Arkin co led with Local Media Association's Penny Riordan 🌈✨ The two led six LGBTQ+ publishers through a year-long program that resulted in significant revenue and audience growth. The lab, funded by the John S. and James L. Knight Foundation, provided technology grants and monthly training sessions on topics that many attendees implemented throughout the program. We're thrilled that almost all of the publishers launched or rebooted their reader revenue strategies, implemented SEO improvements and drove new revenue through branded content. We were so thankful to participate in the Lab and get to work with such amazing publishers! Here's an overview of the work: https://lnkd.in/gxQZpuBH #LocalMedia #LGBTQMedia #MediaSustainability #RevenueGrowth #AudienceEngagement #DigitalTransformation #ThankYou #CommunityImpact #KnightFoundation #Leadership

We have absolutely loved having Grace and our other summer interns working with our company, and it's so fulfilling that the experience has been rewarding for our them. 🌟 We truly strive to make our program one that builds skillsets, provides professional experience, and offers valuable feedback. 💼📚 We're currently seeking interns for the Fall and would love your recommendations for students who would be a great fit. 🍂👩🎓👨🎓 #InternshipProgram #ProfessionalGrowth #InternLife #FallInternships #CareerDevelopment #JoinOurTeam #InternshipOpportunities #StudentSuccess #FutureLeaders

Thank you to the Local Media Association for featuring an article that David Arkin wrote when he led content for the association several years ago. ✍️📖 The article — focused on summertime content ideas — is incredibly useful still today, which is why LMA shared it in their newsletter this week. ☀️📰 This article and its tone of being a helpful resource is at the heart of what our company is about: providing practical advice and guidance to help local publishers accelerate their audience and revenue growth. 📈💡 We hope the article spurs some new ideas for you in these last few weeks of summer. 🌻✨ #LocalMedia #ContentCreation #SummerIdeas #AudienceGrowth #RevenueGrowth #DavidArkin #HelpfulResources #LMA #MediaConsulting #Summer2024 https://lnkd.in/gGUbfUb7

📸 Thank you to the Texas Press Association for featuring a photo of David in your latest edition of Texas Press Messenger magazine! 📸 The photo spread showcased speakers from June's annual Texas State Press Association conference in College Station, Texas. David spoke about the power of vertical video and why it's a huge opportunity for publishers in terms of audience growth and revenue generation. 📈🎥 David speaks frequently at conferences and is available for your upcoming events or special meetings. Reach him at david@davidarkinconsulting.com. #TexasPressAssociation #VerticalVideo #AudienceGrowth #RevenueGeneration #PublicSpeaking #ConferenceSpeaker #DavidArkinConsulting 🌟

Viewers and readers in Rapid City, South Dakota were provided a unique opportunity to get to really know NewsCenter1's newest morning anchor this week through a unique web story. 🎥✨ In an engaging "Get to Know Me" feature, the new anchor shared 11 fun facts about herself, from being Miss South Dakota to her passion for literacy and journalism. This is a terrific way to introduce an on-air talent to your community, through short videos. It's taking the Q&A text format to multimedia and really is engaging. This works wether you are introducing a TV anchor or a newspaper beat reporter. David Arkin Consulting is proud to have partnered with NewsCenter1 for nearly two years, helping them significantly grow their digital audience over this time period. #NewsCenter1 #NewAnchor #MorningShow #LocalNews #TVnews https://lnkd.in/gC-X9dh3

❤️ We love it when our work makes our clients happy and delivers great products. Getting to work with 🌊 Andrea Breznay, publisher of Monterey Bay Parent, on not only the redesign of her site but also on strategies to grow her very popular education content, was a thrill. You can see her new site here: https://lnkd.in/ggKkPg8g 🌐 We specialize in helping independent publishers navigate new digital tools and technology, especially website redesigns. Our work doesn't just center on what your new site might look like, but also the strategies that help ensure the content and reader experience will be a winner with your audience. 🚀 #DigitalStrategy #WebsiteRedesign #ClientSuccess #IndependentPublishers #MontereyBayParent

👏 A huge congrats to Sentinel Media Company, for their outstanding coverage of the Boilermaker, a huge race and community event that captures the attention of thousands every July. You can see at the page below, just how all-out they went at the race with dozens of stories, results, profiles, photos and videos. While an exhaustive effort, this kind of coverage is fun for newsrooms (it's like a breaking news mindset for a community event) and matters to readers. We're so fortunate to get to work with Bradley Waters and his talented team. Kudos to a job well done! https://lnkd.in/g3aGrTgH

📈 We've got answers for your biggest branded content questions Here are a few questions we hear regularly from media companies we work with around branded content: 🤷 How do you create more multi-month campaigns? ✍️ What's the difference between a freelancer and a content strategist? 📱 How do we use social media to grow a client's content? The blog in this post addresses all of that and more. We're here to help. We can review your branded content program, help pitch your program to advertisers and even write your content. Connect with us today at david@davidarkinconsulting.com #BrandedContent #ContentStrategy #MediaMarketing #DigitalAdvertising #DavidArkinConsulting https://lnkd.in/gq8k6QWX

🚀 We're so pleased to show off what our client, The Albuquerque Journal, has developed for their new morning newsletter, Leading News. 🗞️ It's a detailed, narratively-written breakdown of what you need to know about today's news, complete with a note from the editor, details on the big stories of the day, a few fun things to read, and a list of things to do. 📚📰🎉 We've been working with The Journal on this new approach for their morning newsletter product, exclusive to subscribers, for several months, so it's thrilling to see it all come together. 🗓️✨ This morning, a reader said this about the newsletter: "I love the morning summation. Will it replace The Journal, no, but it is worthy of my attention." 🌟💬 #Newsletter #MorningNews #AlbuquerqueJournal #BreakingNews #DailyUpdate #SubscriberExclusive #ClientSuccess https://lnkd.in/gFWiXXZw

📢 In our latest newsletter, we're highlighting the importance of slowing down news coverage during major breaking events, like hurricanes. Here’s how you can improve clarity and reader engagement: 📰 Aggregated End-of-Day Headlines Providing a daily summary of major headlines helps readers catch up on missed stories and find relevant information easily. It's a way to help guide a reader through everything you have created in an organized way. 📋 Simplifying Information Use clear sections and headers in main stories to guide readers through essential information. For instance, if you are covering a hurricane, sections like “Wind,” “Tornadoes,” and “Storm Surge” help readers navigate to the areas of the story they most need. 📚 Explainer Journalism Explain complex concepts and terms, especially during breaking weather news. Providing glossaries and explanatory stories helps readers understand the terms you are using and provides more context around your coverage. #BreakingNews #Journalism #NewsroomTips #SEO #ContentStrategy #WeatherNews #Hurricanes