D'Addario & Company, Inc.

We are pleased to share the first episode of our latest series: Jim's Corner! Jim’s Corner is the official company story of D'Addario & Co., as told by Founder and Director of Innovation, Jim D'Addario. Hear firsthand how a family tradition grew to create new industry standards and benchmarks for players around the world. In this episode, Jim takes us from the early days of string making in Italy, to developing the modern acoustic #guitar string with John D'Angelico.

In our latest episode of Jim's Corner, Jim D'Addario remembers early days of working night and day, side-by-side with his wife Janet to lay the groundwork for the company, before his brother and father joined to make the venture complete. With their support, Jim focuses on what will take the product to new heights: designing a better machine. Check out Episode 3 and subscribe so you don't miss more episodes! #Guitar #Daddario

Welcome back to the Work/Shop! Get a rare glimpse behind the scenes of some of the world’s most revered mom-and-pop music shops and luthiers. In this episode, we travel to Chapel Hill, Tennessee to meet John LeVan of Guitar Services Workshop. After years of learning from master luthiers, John brings meticulous care to every guitar repair and restoration, while passing his knowledge on by training the next generation of luthiers. Watch now and be sure to subscribe for future episodes!

Jim’s Corner is the official company story of D'Addario & Co., as told by Founder and Director of Innovation, Jim D'Addario. In this episode, Jim discusses his father's big break with the innovative Mario Maccaferri, developing strings that shaped The Who’s iconic sound in 'My Generation,' the launch of Darco strings, a merger with Martin Guitars and more. Watch the full video below. #guitar #daddario

Celebrate #WorldStringChangeDay with players around the world today — 06.06.24! Swap your Round Wounds for Flats, Phosphor Bronze for Nickel Bronze, or 11’s for 9s. String discovery is self-discovery. So live a little, shake it up, and stretch your horizons with a fresh set of strings! Be sure to use the hashtag #WorldStringChangeDay on social media for a chance to win a Taylor Guitars 50th Anniversary guitar and the ultimate D'Addario restringing prize pack! #guitar #daddario

Yvette Young stopped by our NYC space for an exclusive interview to talk about waking up to internet fame, making music as a form of self-care and redefining her idea of a perfect performance. #daddario #guitar #musician

In our new Work/Shop series, get a rare glimpse behind the scenes of some of the world’s most revered mom-and-pop music shops and luthiers. Haven't watched yet? Click below to see the full playlist. ⬇ #Daddario #Guitar #Luthier

ICYMI: Watch the first episode of Jim's Corner! Narrated by Founder and Director of Innovation Jim D'Addario, this series chronicles the evolution of D'Addario & Co. from its Italian string-making roots to setting new industry standards. The first episode of this story highlights how D'Addario developed the modern acoustic guitar string. #guitar #guitarstrings

Welcome back to the Work/Shop! Get a rare glimpse behind the scenes of some of the world’s most revered mom-and-pop music shops and luthiers. In this episode, we go inside TR Crandall Guitars in NYC, where you'll get a glimpse of what makes this (mainly) vintage #guitar store a wonderfully unique and important destination for guitarists.

For nearly a decade, D'Addario has run Playback, the world's leading string recycling program — in partnership with TerraCycle. We are committed to enabling 100% recycling and upcycling of musical strings, striving to substantially lessen the environmental impact not only of D'Addario, but of our entire industry. To date, nearly 13 million strings have been recycled via Playback.   We are grateful to Billboard for their coverage of our Playback initiative. Check it out below.