Cycle reposted this
With Creators and social media playing a bigger role in the Olympics than ever before, Olympians are showcasing their talents beyond the sports arena by stepping into the role of entertainers and content creators. Thankfully, the #OlympicVillage is made for content creation - from the cardboard beds and the floating village, to swag hauls and fresh baguettes - it’s no surprise why the Olympic Village (or villa) is captivating audiences around the world and taking over our FYP. We can expect to see a lot more content roll out as the games progress. Break out stars will emerge and brands will be on the lookout for partners post-games. This year's Olympics is sure to produce some content gold. #Olympics #Paris2024