Crosscourt Advisors, Inc.

If anyone asks me today, "What's your view on "Out-of-Home" media, especially Billboards, I'd say: "It's a waste of money...", unless.... You're re-imagining the outdoor medium, to do something that's nothing short of an "Open Air Cinema" In the past we've seen so many executions that always manage to beat the monotony, cut the clutter, and stand out... ...as a piece of art, e.g. Levi's new showroom announcement in Paris ...or a demonstrative example of technology, e.g. 3D panels, from where products seem to jump out towards you ...or an over exaggerated product feature to prove a selling point, e.g. car hanging out of a billboard, or stacks of currency displayed in a see through glass-kiosk ...and many more! L'Oréal's ‘Get the shiniest hair of your life’ is another great example to add to the above list! video source: Phil Blondé #vooh #cgiads #oohmarketing #oohadvertising #marketing ___________________________ 👉 Follow me more inspirations. 👉 Sign in to my Stratinspiration newsletter👉 Wanna know how we can help each other? Book a 1:1 discovery call thru my profile page.

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I really wish every single marketer would read this article all the way down to the end. The most successful marketers I've worked with won't be surprised by this but they will no doubt enjoy it. Airbnb cut search and performance marketing in favor of brand-building advertising and pr strategies - in favor of building the brand. The results have been excellent. This article is a goldmine. Read it. Mine it. Let's mine it together. #positive #behavior #change #brandbuilding #advertising #pr #creativity #travel #habitbrands #results #effectiveness #agencies #cmos #marketing Airbnb has made major changes to its marketing strategy in recent years. The company in 2019 began trying to depend less on search advertising and to lean more on broad marketing campaigns and public relations designed to build its brand. The company has focused on public relations practices to drive news coverage of its business, along with advertising campaigns running on channels such as television. https://lnkd.in/gZ2UaVQ5

Marketing is the art of gardening, not a demolition derby. At Coca-Cola, we've always known some elements are sacred—untouchable even—like our logo. Marketing is the art of nurturing, growing, and preserving a brand. The marketer, or gardener, must know which "plants" (or aspects of the brand) to cultivate and which ones to prune back. Furthermore, gardeners have a deep respect and understanding of the ecosystem they are working within. They know how to work with nature, not against it, and adapt to the changing conditions. This reflects the marketer's role in understanding the marketplace dynamics and consumer preferences, adapting strategies to fit the ever-changing landscape while maintaining the core essence of the brand. In essence, a marketer should be able to see the bigger picture, focusing not on rapid, potentially damaging growth, but on sustainable, thoughtful cultivation that respects the inherent value and history of the brand, ensuring it thrives for generations to come. It's not about making your mark, but about nurturing and respecting what's already there. Unfortunately, it seems like J&J missed the memo on this timeless lesson."

The first advertisement for the 2024 Olympic Games, which will be held in Paris, has been released. The commercial played on foreign stereotypes about France, that everyone drinks wine and eats baguettes.

great piece by @jefffbeer on how the lessons of the past still ring true. of course, i would say that, because i'm old. but that doesn't make it any less true. now get off of my lawn. (also some great advertising clips included from #Cannes). #advertising #marketing #creativity