Cresta reposted this
There’re grounded flights, fulfillment centers halted, and more. When an outage this large happens, it causes mass confusion. How do you deal with the insane volume of customers asking questions? Everything is happening so fast that it feels impossible to enable thousands of contact center agents on what to do. There’re massive issues happening out there, but it’s a reminder why I’m so bullish on real-time AI and orchestration capabilities. We should be able to quickly alert about incident spikes in customer conversations, deploy real-time assistance at scale whenever the topic is brought up in future conversations, and drive the optimal customer experience with speed. Enterprises need to be able to adapt quickly to keep their competitive edge. Cresta can be their competitive advantage.