What can we say? The lists keep us sane😂
Marketers on Monday morning:
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Today we're covering a marketing legend. To us, Patagonia personifies the spirit of adventure to a T. And its message has always remained the same: They are in the business of compassion first. Patagonia's ads are across-the-board genius at conveying this message. #adoftheweek #adhighlight
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From music video to hugging cans, Coke is leveraging a long association with the Olympics to push its product portfolio and inspire togetherness.
Consult F.G.C reposted this
To be the best athlete, you must have a winning #mindset—and not everyone is built to win. Are you? That’s the question introduced by a new, provocative campaign from Nike launched on Friday ahead of the Paris Olympic games. 📲 Read more: https://lnkd.in/eCj-QNfr
Consult F.G.C reposted this
While the world looks to Paris to watch some of the world’s greatest athletes compete in the Olympics next week, a new Apple campaign for iPhone 15 Pro Max looks toward the future of young aspiring athletes. Read more: https://lnkd.in/eUUQFBG6
As much as we love digital advertising, it's refreshing to check out what's going on in print every now and then - And it never disappoints. If you're stumped inspiration-wise, check out some print ads before you throw in the towel.💡📰 https://loom.ly/fXF6Gl8 #advertising #seo #marketing #socialmedia #marketingtip #dunedin #dunedinmarketing #adagency #marketingagency
Clever and creative! In our opinion, making the viewer part of the story/game is the best way to engage.
A new campaign from McDonald’s Canada, launched July 1 for Quebec’s Moving Day, is like a giant game of “Where’s Waldo?”
Our #Adhighlight of the week is the perfect example of the concept, "Show, don't tell." DDB Brazil's ad campaign for FedEx is simple, yet creative enough not to have use words at all. One of our personal favorites. #advertising #seo #marketing #socialmedia #marketingtip #dunedin #dunedinmarketing #adagency #marketingagency
Consult F.G.C reposted this
20 years of Apple ads tell a compelling story. Consistency is a superpower. In 2000: "1000 songs in your pocket" In 2020: "60 million songs. On your wrist." What changed? Everything and nothing. The core promise evolved dramatically. But the story remains the same. Apple isn't selling tech. They sell you freedom. Music in your pocket. To live your life to. Remember to channel the same energy in your ads. Your product may change. Your brand promise shouldn't. 👋 P.S. Did you have an iPod growing up? "iPod thumb" was a real thing. Still hurts haha Channeling some Sk8er Boi Avril Lavigne vibes rn ✌️
Consult F.G.C reposted this
authenticity is the best branding strategy P.S. If you haven’t checked out my newsletter, it has over 50k+ marketers and founders subscribed. Subscribe to my newsletter HERE ——> https://bit.ly/38NFuzY