Commercial Film Producers of Europe

Florence Jacob and James Hagger were elected to become the new driving force unifying Europe towards achieving common objectives. The many subjects requiring in-depth European dialogue with advertisers and agencies will be at the heart of debates to defend independent producers and European directors. The objective is to become an effective association that responds directly to members’ problems, encourages best advertising production practices in Europe, and informs all players in the sector about the defended values.  The program developed by the duo seeks to transform the CFPE into a global lobbying force, unifying independent productions across Europe. Key objectives include negotiating contracts on a European scale, supporting initiatives related to compensation for country-specific pitches and uniting independent productions to positively impact the entire sector. The main goal is to rightfully position independent producers as artistic and financial collaborators, cultivating talent in the service of advertisers.  Working groups have already been established at the European level to address key issues such as pitch fees, payment deadlines, CSR (Corporate Social Responsibility), AI and inclusiveness. Regular meetings, both virtual and physical, will be organised to strengthen the collaboration within the European countries and advertising production in general.  Read more at www.cfp-e.com

CMO SUMMIT CEE by Shortlist Consulting to była bardzo ważna konferencja Marta Macke! Dopiero teraz mam czas, żeby zebrać po niej myśli :))) Dziękuję Myriam Zschage i Steve Davies za udział i wsparcie Stowarzyszenie Producentów Reklamowych w naszym panelu o zasadach współpracy przy produkcjach reklamowych. Duma mnie rozpiera, że jako Stowarzyszenie jesteśmy częścią Commercial Film Producers of Europe. Mamy dzięki temu możliwość, by współtworzyć naszą branżę nie tylko tu w Polsce ale i w całej Europie a nawet poza nią :) https://lnkd.in/d6Aa-rv7 Marta Macke jestem pełna podziwu, że od lat wspierasz delikatny ale zarazem ważny temat standardów przetargowych, dobrych praktyk, uczciwości i transparentności w naszej branży! Jestem dumna, że jako Stowarzyszenie Producentów Reklamowych jesteśmy 'po dobrej stronie' :) i że podpisaliśmy się pod dobrymi zasadami wraz z producentami z całej Europy, USA i UK. https://lnkd.in/die-emZK

Be sure to read LBB (Little Black Book)'s article about the launch of the resources page on the CFP-E website linked below: https://lnkd.in/exgnstDQ

The Polish Advertisers Association (SPR) together with the CFP-E to announce Universal Principles Governing Advertising Film Production at the CMO Summit CEE on November 23rd Shortlist Consulting’s CMO SUMMIT CEE is an indispensable regularly held event “by invitation only” for top marketing managers and advertisers. The aim of the conference is to discuss trends, seek inspiration and analyze the most difficult challenges facing today’s marketing and communication industry. CMO SUMMIT CEE is one of the proCMO initiatives developed and organized by Shortlist Consulting, a company specializing in helping clients and marketing communication agencies get to know each other, establish cooperation and achieve success. November 23rd will be an opportunity for top marketing managers from across Europe and beyond to participate in the on-line edition of the CMO SUMMIT CEE. The event’s agenda will be BETTER STANDARDS = BETTER BUSINESS + A BETTER FUTURE. Forming part of this theme will be the 12 Universal Principles of Engagement, i.e. principles for cooperation between clients, agencies and production houses in advertising film production. Discussing these principles at the conference will be: - Arleta Robinson – Chairwoman of the Polish Advertising Producers Association (SPR), Executive Producer & Partner at Lucky Luciano Pictures - Myriam Zschage – Advisory Board Member at CFP-E (Commercial Film Producers of Europe), Chairwoman of the German Producers Alliance (Advertising Section) - Steve Davies – Executive Vice Chairman at CFP-E (Commercial Film Producers of Europe), Chief Executive at the Advertising Producers Association (APA). The principles have been compiled in a single document that has been signed by producer associations from 24 countries in Europe and beyond. Mutual respect, collaborative spirit and professionalism in relations between clients, agencies and production houses were the focal points in the formulation of this document, its intended effect being Better Standards leading to Better Business and a Better Future. During the conference speakers and panellists will also discuss the role of marketing and marketers in contributing to the ESG shift, how the industry can contribute to as well as benefit from better standards in the pitch process, how to maximize audio reach with Spotify etc. The full agenda along with the registration link can be found here: https://lnkd.in/drJuYf5D

💡 Better Standards = Better Business + Better Future! Can it be more true when it comes to production standards? 📣 Let's hear the expertise from international production professionals who will share 12 UNIVERSAL PRINCIPALS OF ENGAGEMENT IN ADVERTISING FILM PRODUCTION and more during CMO SUMMIT CEE on Nov 23rd JOIN US by registering on https://lnkd.in/dPNGrkaH to listen to: 🎬 Arleta Robinson, Chairwoman of the Polish Advertising Producers’ Association Stowarzyszenie Producentów Reklamowych and Executive Producer & Partner at Lucky Luciano Pictures 🎬 Myriam Zschage Advisory Board Member at CFP-E Commercial Film Producers of Europe, Chairwoman of the German Producers Alliance – Film & Television (Advertising Section) 🎬 and Steve Davies Executive Vice Chairman at CFP-E (Commercial Film Producers of Europe), Chief Executive at Advertising Producers Association (APA) MAKE SURE TO REGISTER AND JOIN US ON NOV 23rd on line! Registration is exclusive & free for marketing top managers, advertisers! Powered by: Shortlist Consulting Stowarzyszenie Producentów Reklamowych Polska Organizacja Reklamodawców Allegro Agency Aleph Group, Inc Httpool Stream Space #shortlistconsulting #cmo #cmosummit #cmosummitcee #cee #europe #production #filmproduction #advertisingfilmproduction #marketing #standards #trends #inspiration

Le travail que l’on mène au sein de l’UPC et du CFP-e a une importance cruciale pour l’avenir des producteurs mais aussi et surtout pour l’industrie qui se trouve constamment chahutée. #upc UPC - Union des producteurs de cinéma #cfpe Commercial Film Producers of Europe

We are proud to announce the launch of the resources page on the CFP-E website! This new addition is designed to provide valuable tools and documents that empower commercial film producers and their associations across Europe and beyond. As of October 2023, the Universal Principles of Engagement, a document developed in partnership with the Advertising Producers Association (APA) and the AICP (Association of Independent Commercial Producers), is now live and available for download in several translated versions on the CFP-E website, via the new resources page. We also published a Briefing Document which is translated as well. These documents will encourage the enhancement of transparency across international markets, strengthen communication and help uphold production standards across Europe. Matt Miller, President of AICP stated that: ‘Having Universal Principles as a set of guardrails to operate within has been an important ongoing project of the World Producers. They are important as both a teaching tool and a rules book, globally, for all who engage production and postproduction companies. I’m delighted that we have all come together to articulate what all must know to operate as efficiently and effectively as we can.’  Steve Davies, Vice Chairman of CFP-E also said ‘These are important principles that are the foundation of professional production around the world- ensuring that the engagement, contracting and payment processes work efficiently and sustainably, the the benefit of the advertisers and agencies who work with production companies.The briefing document will be a very useful tool for production companies and the agencies and advertisers they work with, in making the bidding process more efficient.' Click the link below to view the resources page and learn more! https://lnkd.in/e3gbrYsE