This #Pride, we saw what happens when brands get scared straight (pun intended): they pull away from taking a stance and queer creators lose out on opportunities. We think brands should be authentic, real, and consistent with their positioning all year ‘round, because honesty (and humanity) is a strong differentiator. More thoughts from Brandon Doerrer in Campaign US:
Codeword
Advertising Services
New York, NY 4,265 followers
A communication design agency building better comms, content, and communities for brands.
About us
Codeword is a hybrid agency that combines content, media relations and thoughtful creativity to build effective communications programs. Our clients trust us to launch their startups, run multi-channel campaigns, grow their user bases, and lead comprehensive PR and marketing initiatives. We're storytellers and brand engineers, and we love big ideas that serve a real purpose.
- Website
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http://www.codewordagency.com
External link for Codeword
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
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Employees at Codeword
Updates
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Celebrating workplace diversity is always a good thing, but it shouldn’t be limited to #Pride, #BlackHistoryMonth, or any specific time of the year. Agencies should be constantly evaluating their DEI efforts, keeping what works and changing what doesn’t. Read more thoughts from Dominique Middleton: https://lnkd.in/etk25T7w
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There’s no one-size-fits-all approach to the elusive four-day work week. At Codeword, we have Soft Fridays: no meetings, focus time, and the freedom to sign off whenever we’re done. Mikaela Cohen shared Alli Ray’s thoughts in HR Brew:
Considering a four-day workweek? These employers experimented with different approaches
hr-brew.com
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In a long client relationship — like our 12 years working with Google — you learn a lot about the importance of rolling with the punches and adapting to their needs. Katy Donkin wrote about the lessons gleaned from strong partnerships:
Going the distance - Codeword
codewordagency.com
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As creatives, we love a good story — which is why we support libraries in NYC and beyond. Codeword proudly joins the call for #NoCutsToLibraries and more access to books for all. https://lnkd.in/ePh2KNCz
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The Codeword Corral, our certified country shindig, was a success! We got a linedancing lesson from our local expert (thanks Andy Ellwood 🤠), had food and cocktails fit for a cowboy, and caught up with the coolest people in the industry. Couldn’t make it? Sign up for our newsletter to stay in the know for future events — this won’t be our last rodeo: http://bit.ly/42Kuqty
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Instead of relying on traditional organic content — which Big Social is replacing with ads, anyway — brands should try the need-state model. This approach identifies six types of social media behaviors and helps brands match what people seek on social with the right platform. Brandon Carter explains how to navigate the new social landscape: https://bit.ly/4e3PNgj
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Gen Zers entering the workforce are curving the traditional application process to shoot their shot on TikTok. Codeword’s Grace Dunlavy spoke with CNBC Make It’s Morgan Smith about finding inspiration on the app while job-hunting: https://lnkd.in/edWxKZpY
Gen Z is finding career advice, dream jobs and even getting hired on TikTok: It's 'the most accessible resource'
cnbc.com
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There’s still time to RSVP to the Codeword Corral. Dust off your finest western wear—we know you have some—and do-si-do with us at The Woods in BK on 6/4 for a night of all things country. It’ll be a real hoot. https://lnkd.in/exzpmvsr
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Clicked on one of the suggested AI takeaways on a Codeword post and was pleasantly surprised by the accuracy. Spot on, LinkedIn. Spot on.
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