Katie Couric, award-winning journalist, author, and health advocate will join the CMI Media Group and Compas 2024 Agility Event, September 9 in Philadelphia. Agility: Designing Healthcare in Pursuit of Hope will ideate on what is next for healthcare marketing, with a focus on the patient audience. Interested in attending? Contact your CMI Media Group or Compas lead for your exclusive invitation. #CMIAgility
CMI Media Group
Advertising Services
Philadelphia, PA 17,317 followers
Realizing Healthcare's Possibilities
About us
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers
- Website
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http://www.cmimediagroup.com/
External link for CMI Media Group
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Philadelphia, PA
- Type
- Privately Held
- Founded
- 1989
- Specialties
- Media Planning, Media Buying, Innovation, Customer Insights, Technology, search engine marketing, search engine optimization, social media, data analytics, machine learning, audience analysis, HCP marketing, patient marketing, and DTP marketing
Locations
Employees at CMI Media Group
Updates
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CMI Media Group reposted this
New Research: What Patients Want and Need from Pharma CMI Media Group has released a new research report. “Media Vitals 2024/25 Edition: What Patients Want and Need from Pharma” centers on key findings around the healthcare challenges and needs of US-based patients and caregivers. This includes how needs differ by generation, how they are influenced by social media and other media, and how they want to interact with healthcare brands. Request the report at this link and not only will you get a copy, but you’ll also get a copy of the HCP-focused report when that report launches. Read Now:https://lnkd.in/dEbGPQAq
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CMI Media Group reposted this
New data from CMI Media Group makes it clear, if your strategy doesn’t include audio, it isn’t omnichannel. 21% of HCPs rely on audio. You need audio assets to make it work.
At Medspoke, we understand the evolving media habits of HCPs.
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Our very own Morgan Whitten, Director, Social Engagement, had the opportunity to speak about paid social in the pharma industry at Social Media Day PHL 2024 earlier this month. Sign up for The Scoop to receive updates on industry events like this one: https://lnkd.in/erymJbXW
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On this episode of Global Health Beat, Amanda Preto, VP of Marketing, and Matthew Durham, Director of Global Media, sit down with Nadine Lafond, President of Ogilvy Health Canada, and Paulina De la Riva, Chief Strategy Officer at Ogilvy. Tune in to explore emerging consumer behavior trends, such as the growing importance of a multichannel approach, and see how these trends are expected to unfold across Canada. Discover how Canadian healthcare professionals are leveraging podcasts in comparison to their European and U.S. counterparts, and are increasingly visible on international platforms rather than domestic ones. Like, share, subscribe, and comment with your key takeaway! https://lnkd.in/gghEDzSA
Global Health Beat – Canada
https://www.youtube.com/
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Are you looking? We are hiring! Realize your professional possibilities with CMI Media Group and apply today. https://lnkd.in/efsfxtSy
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On the next Global Health Beat, Amanda Preto, VP, Marketing, and Matthew Durham, Director, Global Media, connected with our Ogilvy Health partners, Nadine Lafond, President, Ogilvy Health Canada, and Paulina De la Riva, Chief Strategy Officer, Ogilvy. Catch the latest global insights from the recent Media Vitals report, the differences between how U.S. and Canada HCPs engage with media, and more. Tune in tomorrow on our YouTube channel here: https://lnkd.in/eC9aVYX8
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Interactive video is rising in popularity and yes, pharma brands can successfully utilize this effective tactic. Our new POV reviews why interactive and other digital video is so popular with viewers, how it can be used to reach key audiences, and steps pharma and other life sciences marketers can take to incorporate it into their campaigns. https://lnkd.in/ed-2MP6W Toby Katcher; Deborah Makrakis; Brittany Hernandez; Andrew Abrams
Interactive Pharma Video Ads Increase Performance - CMI Media Group
https://cmimediagroup.com