CMB

How are workers feeling about AI now that it has become much more accessible? And what can businesses do about it to spur AI adoption in their jobs? In our recent webinar, CMB explored this topic thanks to the knowledge garnered via our latest research on AI. This research includes qualitative and quantitative research with 600+ employed adults in the US—representing a range of industries and diverse backgrounds, including freelancers, and business owners—and explores perceptions of AI in a way that is not only rooted in human experiences but powered by innovative technologies. Catch all the great insights by watching the discussion here: https://lnkd.in/exreSS2h Key takeaways include: ✔️ Perceptions of AI’s impact on people’s professional lives ✔️ AI adoption “at work” vs. AI adoption in people’s personal lives ✔️ AI applications and concerns within key industries ✔️ Which AI tools are employees using today and what use cases are most common ✔️ What emotions people feel at work and the opportunities and barriers to gaining adoption of new AI solutions among B2B customers ✔️ Differences among workers who have already used AI in a professional setting v. those who have not ✔️ Differences in perceptions of AI among frontline (i.e., customer-facing) v. backline (i.e., non-customer-facing) workers

Our panel at #QuirksNY is underway! Great insights on influencer marketing ROI from our very own Darci Greco, Courtnie Hallendy of CMB, and Lindsay Jerutis of Collective Voice. Don't forget to visit our booth #215 after the session - we have gelato waiting for you! #InfluencerMarketing

We're proud to share that Marketing Research Education Foundation MREF has awarded CMB with the 2024 Philanthropic Company of the Year award! The Philanthropic Company of the Year award recognizes a marketing research company that leads by example in terms of time and financial efforts given to their community. Our team is honored to receive this recognition, and look forward to continue making an impact on the communities we live and work. Read more: https://lnkd.in/eisCGWi6

We're currently hiring for a Qualitative Moderator with Financial Services experience (required). The ideal candidate would have 2+ years #qual experience, 1+ year moderating, and Riva, Burke, or another formal moderator training certification. Apply now: https://lnkd.in/eRNV3p3c

How can you tell if your influencer marketing is working? It’s a simple question with a complex answer, and if you're at Quirk's Media NYC event this week, join our discussion TOMORROW, Wednesday, July 17, 2024 at 10:30-11:00 AM EST, to gain insight. Through collaboration and deliberate partnerships, Rakuten Insight, CMB, and Collective Voice crafted a custom solution that is measurable, actionable and repeatable. Session details: https://lnkd.in/ex9pRKN5 #QuirksEvent #QuirksNYC

CMB's Monika Rogers, VP, Growth Strategy, offers her thoughts on the future of research operations as the industry shifts to a whole new landscape of tech-enabled insight—including how to match the right AI tools to the right problems, build team confidence in operationalizing AI, and create a culture of AI innovation. Read her article in Quirk's Media: https://lnkd.in/esEXvSXN

Please give a warm welcome to the newest member of our team: Navreet! As a Qualitative Research Specialist, Navreet will work with our clients every day to bring impactful insights to life and bolster the CMB Difference with confidence. #CMBCareers #LifeAtCMB

🇺🇸 As we gear up for #QuirksNY, we are pleased to spotlight panelist Courtnie Hallendy. With over 20 years on both the client and vendor sides, Courtnie enjoys figuring out the answers to tough questions and helping clients get the insights they need. She has deep experience in brand measurement/ engagement, product and marketing communications, and innovative solutions. As the head of the Accelerate team at CMB, her mission is to maintain the reputation of CMB for delivering high-quality insights while leveraging the people and the tools appropriately to innovate and grow (while reducing the time to insights). Catch our panel, “Influencing Partnerships: The journey of collaboration to design a custom program that measures the influence of influencers”, on Wednesday, July 17th at Javits Center Room 1 at 10.30 am EST! https://lnkd.in/ex9pRKN5

We're currently hiring for a Qualitative Moderator with Financial Services experience (required). The ideal candidate would have 2+ years #qual experience, 1+ year moderating, and Riva, Burke, or another formal moderator training certification. Apply now: https://lnkd.in/eRNV3p3c

When it comes to giving back, we’re all in. CMB is honored to share the organizations that we supported in fiscal year 2024 as part of our Foundation for Charitable Giving. Learn more about our community impact, and the 19 organizations we're supporting; https://lnkd.in/dRQ4-uGZ