Cliffedge Marketing

👋 Hey St. Louis! Come see our Brand Ambassadors tomorrow near the Prairie Farms Dairy, Inc. Barn in Ballpark Village for your FREE sample of iced coffee before the game. Go Cards!  #PrairieFarms #Coffee #BallparkVillage #STL #IcedCoffee

It's giving Gen Z, and so should your marketing strategies! Gen Z's are going to have a lot of spending power in the next few years. So knowing how to engage this generation will be especially important to drive sales and brand awareness. Head to https://bit.ly/3XWsSOq to get all the details on how to reach this key demographic.

Keep cool this summer with a Prairie Farms Dairy, Inc. Barista Style Iced Coffee! Visit our Brand Ambassadors at the Prairie Farms Barn at Ballpark Village on select Saturdays this summer to try the new Mocha and Caramel flavors! #PrairieFarmsDairy #IcedCoffee #Coffee #STL #Caramel #Mocha #BallparkVillage

You're familiar with the omnichannel shopper who uses multiple channels to find, research, and buy products. How can you create an omnichannel marketing strategy to boost sales and brand awareness without making shopping clunky? Start by aligning your objectives and budget, then explore tactics to engage your shopper. For more, check this summary: https://bit.ly/3zCOSUs #CPG #ShopperMarketing #CPGmarketing #omnichannelshopper #cliffedgemarketing

Need that extra push to get your brand noticed at retail but not sure how? A well-executed retail media campaign can double your click-through-rate and triple coupon redemption. Discover the key steps to set up a retail media campaign that maximizes ROI for your grocery brand.  Time to take charge of your retail success: https://bit.ly/3GJYmgG  

Are you creating value for consumers and your retail partners? Since 2001, we've helped CPG brands like yours stand out and win at retail. Learn how our approach to retail & shopper marketing can help you: ✅ Navigate today’s complex retail ecosystem and identify best-fit opportunities for your brand. ✅ Develop go-to-market strategies that resonate with shoppers and curry favor from your retail partners. ✅ Launch omnichannel marketing programs that capture interest, grow demand, and drive conversion. ✅ Quantify marketing results focused on business outcomes and efficiency of your retail spend. Ready to elevate your brand? Learn how we can help https://bit.ly/3qFny3l

We are thrilled to be a part of the Path to Purchase Institute network, connecting with over 16,000 industry leaders and 2,700 brands. Joining P2PI gives us the opportunity to collaborate with professionals in shopper engagement, omni-channel marketing, media, and commerce. #CPGmarketing #ShopperMarketing #PathToPurchase

Last week at Path to Purchase Institute #RetailMediaSummit, top retail professionals gathered together to discuss how retailers, brands, and advertisers alike can get the most out of their retail efforts both in store and online. Our Strategist, Nichole McLaughlin, was in attendance, and these were her top takeaways: 📈 Opportunities for In-Store Media are growing rapidly. Using in-store media as part of an omnichannel approach can drive better results by following the shopper from first impression to purchase. Experiential activations will be the next big expansion of retail media.  🤝 Move beyond ROAS. Broaden your view and consider how your efforts benefit other departments and partners. How can a shopper marketing campaign strengthen branding? Benefit the retailer? Penetrate new households? Get aligned on larger goals and work toward incremental success together.  🤖Integrate AI to propel your success. When used properly, AI provides more opportunities for personalization at scale and real-time optimization of media. Shoppers are aware of data and want you to use it to create better, more informed experiences.  📍 The shopper journey is non-linear. A purchase might start at drive up and end in the store, or take as little as 30 seconds online. Brands and retailers need to meet shoppers where they are and make shopping seamless and intuitive.  🍪 Prepare for the cookie disruption. Although it's been a long time coming, third-party cookies will eventually be phased out by Chrome. Not enough marketers are prepared for how to shift their strategy. Start now by leaning into more 1st party data and contextual media.

Our intern Charlie Griess spent the day capturing content for Prairie Farms Dairy, Inc. at the latest Ice Cream Sundays in Busch Stadium. Over 1,400 FREE strawberry shortcake bars were sampled with smiles all around! Our partnership with Prairie Farms originated in 2001, and we've been keeping that tradition around ever since. Ice Cream Sundays has become a staple in Cards culture, and continues to build loyalty in our hometown market. Cliffedge hopes to promote Ice Cream Sundays for future generations and we are proud to partner with Prairie Farms. Great job Charlie! #PrairieFarms #IceCream #BuschStadium #STL

Meet Nichole McLaughlin at Path to Purchase Institute Retail Media Summit next week! P2PI's Retail Media Summit brings together the commerce marketing community to help CPG brands and retailers navigate the complicated, rapidly shifting media landscape. Nichole, our lead strategist, will be there from Tuesday evening 6/25 through 6/27. Nichole has helped shape our growth in the retail media space and is looking forward to discovering new and innovative opportunities for our clients. She has direct connections and experience with: 🍊 Specialty categories like produce and alcohol 📍 National and regional brands 📈 25+ retail media vendors and counting Don't miss this chance to connect if you: ✔ Want to get started with retail media advertising ✔ Need help managing media across varying timelines and geography ✔ Are launching into retail for the first time ✔ Are ready to take your retail marketing to the next level or ✔ Are a media vendor that can deliver success for retail brands Start the conversation by connecting with Nichole McLaughlin on LinkedIn. 🤝 See you there!