Clif Bar

This week we welcomed Kevin Murphy as the new Clif Bar and King Arthur Baking Company Endowed Chair in Organic Grain Breeding and Innovation at the Washington State Breadlab. Dr. Murphy’s extensive background collaborating with farmers and organizations in western Washington, establishing WSU’s organic wheat breeding program, and personal love of breeding grains, is just a glimpse at why we’re so proud to have him on board. Kevin will be taking over the role from his mentor and our previous endowed chair, Dr. Stephen Jones who launched the Breadlab in 2011. Dr. Jones will continue to work in research, germplasm commercialization, and policy at the Burlington, Washington lab. We thank Stephen for his incredible partnership and inspiring vision, and welcome Kevin as he leads us in our continuous pursuit of our mission. Learn more at https://lnkd.in/gYm5aYu4

To honor Juneteenth 2024, on June 19, with our partner Outdoor Afro, we encourage local communities, partners, and supporters to spend time in nature - whether a nearby public beach, pool, or lake - and to reflect on Outdoor Afro’s 2024 campaign "Freedom to Access Water." We invite you to join us in commemorating freedom, asking: “What does freedom in the outdoors mean to me?” As a main topic of reflection for Juneteenth 2024, we join Outdoor Afro in remembering the 2.5 years of delayed freedom enslaved Black people in Galveston, Texas experienced after the signing of the Emancipation Proclamation on January 1, 1863. To learn more, visit https://lnkd.in/gFkgUX7c For more than a decade now, we have been proud to support Outdoor Afro initiatives that further inspire people to go outdoors and reconnect with local waterways, including the national not-for-profit’s annual Making Waves swim program which has launched for this summer. This year, the program aims to fund swim lessons for over 1,000 Black kids and caregivers. #OutdoorAfro #Juneteenth #Freedom #JuneteenthWithOutdoorAfro #MakingWaves #BlackHistory

Let’s all come together during Global Running Week! We’d like to shout out &Mother, a non-profit organization we’re proud to support. &Mother is dedicated to breaking the barriers that limit a woman’s choice to pursue and thrive in both career and motherhood. The organization was founded in 2020 by champion runner and Olympic Bronze Medalist Alysia Montaño — who earned the moniker “The Pregnant Runner” when she famously competed in the 2014 U.S. Track & Field Championships while 8 months pregnant. On Saturday, June 8th, we’ll be sponsoring &Mother’s 4th annual MomForward5K (plus Mile and Kids Dash) in Berkeley, CA. This race demonstrates what moms are capable of when fully supported with basic family provisions like childcare, a Kids Zone, and private lactation spaces. &Mother advocates for these said standards to be incorporated into all athletic events to make them more inclusive of moms. Come walk or run with us in the Bay on June 8, or participate virtually anywhere you support moms from now until June 9. If you’re not able to participate, you can donate to one of their many programs supporting mothers, maternal wellness education, event standardization, and lifting up the stories of real women that are changing the narrative around motherhood. To learn more about &Mother's mission and purpose visit their website here: &mother (andmother.org). For 20% off MomForward5K registration, use code: CLIFBAR20

Last week for #OrganicWeek, we put our running shoes and CLIF products to the test in our ongoing efforts to advocate for organic farming. In partnership with the Organic Trade Association, we hosted walkers and runners for a Loop the Lincoln 5K event in Washington DC to help support the OTA's organic advocacy work on Capitol Hill. The event was a great opportunity to connect with organic industry leaders and to educate legislators and their staff on our shared #FarmBill priorities. Learn more at https://lnkd.in/gHXkjyeT

For more than 20 years, a significant part of our investment in organic sourcing has been working with farmers to support and advocate for transformational organic farming practices. We are grateful to our long-time partners like the Jura Family who have joined us on our journey and helped champion the benefits of organic farming. Watch the video below to learn more about the Jura family’s inspiring story and how they are making a meaningful impact on people and the planet. Together, we’re creating a more sustainable future for generations to come. For more information on our commitment and investments to organic systems, visit https://lnkd.in/gDbxE8rN

In honor of #OrganicWeek, CLIF is committed to shining a light on organic farming. Today’s video is the second in our Organic Series and provides insight into the need and purpose for organic research to help organic farmers address their biggest challenges. Along with our funding partners, CLIF BAR has invested $10M in five Organic Research Endowments at leading land grant universities, planting the seeds for long-term positive impact to our food system. Our goal is to inspire other brands to make similar investments so that organic farmers and sustainable agriculture practices can continue to thrive. We are committed to making transformational changes together. Learn more about CLIF BAR’s organic commitments at  https://lnkd.in/gDbxE8rN

For over 20 years, CLIF BAR has been committed to supporting organic farming and we are proud to have purchased more than 1.4 billion pounds of organic ingredients to date. Although the benefits of organic are widely discussed today you might still be wondering, “why is choosing organic important?” So, we’ve embarked on a journey to share the “why” and how it positively impacts YOU, our favorite CLIF fans! In celebration of #OrganicWeek, we’re launching a three-part Organic Video Series to share the important stories behind organic farming, the need for organic research and how CLIF BAR is supporting it, and how we can positively influence the future of organic together. We are grateful to so many inspiring partners who continue to support the health and well-being of our farmers and our planet. You can learn more about CLIF BAR’s commitment to organic here: https://lnkd.in/gDbxE8rN

Today, we’re announcing the launch of a new integrated advertising campaign, “The Most Important Ingredient is You,” developed in partnership with DAVID New York. The campaign was inspired by interviews with real CLIF BAR lovers, who said that while they rely on CLIF to fuel them to engage in activities they love, in the end what matters most is the passion to “get out there and try.”    The new advertisements feature a variety of world-renowned CLIF Athletes including Frances Tiafoe, Sophia Smith and Breanna Stewart who all bring their talents and energy to their respective sports, along with everyday people who showcase how they turn personal passions into action.    “’The Most Important Ingredient is You’ champions the individual as an integral part of every CLIF-fueled activity, whether it’s going for a hike, taking a spin on a bike, or playing pick-up basketball,” said Brooke Donberg, Director of Partnerships and Activation at CLIF BAR. “For more than 30 years, CLIF has been making energy food for active occasions and we want to highlight that we’re in it together, to help fuel people to be at their best in the important moments.” Find out more here: https://lnkd.in/g59sYs4Y

Our California team has been hard at work restoring forests burned in Sequoia National Forest. This spring, just as the snow was melting, we planted giant sequoias and other conifers in some of the areas hit hardest by these fires. Planting is carefully timed to occur right after the ground has thawed, and before it's too dry, right when soil moisture and temperatures are ideal. Over 350,000 seedlings will be planted in the Southern Sierra Nevada this spring. S/o to our friends at Clif Bar for their support of this important work and for keeping us full while we're at it.

Today we celebrate our incredible partners at the Indiana Department of Natural Resources and the Indiana Natural Resources Foundation! Over the last 7 years, CLIF’s Indianapolis Bakery has joined forces with these organizations to help fulfill their goal of planting 1 million trees in Indiana, and our goal of planting 1 million trees by 2025! This past Friday, the millionth tree was planted at the Indiana state house! 17 Clifsters headed to Greene Sullivan State Forest and planted close to 3,000 trees in partnership with the Department of National Resources and the Indiana Natural Resources Foundation, which equates to about 176 trees planted per CLIF volunteer! This is an incredible milestone for our partners, and we couldn’t be prouder to be a part of their efforts.