Churnkey

Is the front of your mind heading to Friday Happy Hour while the back of your mind is worried about subscription cancellation trends from the last 12 months? Don't worry, us too. And Scott Hurff has you covered! 👇 This clip is from our State of Retention 2024 Webinar that we collaborated with saas.group on. The webinar is a review of the our annual report which goes in-depth on all of the trends we are seeing in the subscription economy. Link in comments! #saas #retention #churn

Want to start easily creating segmented cancel flows? We’ve got you covered! 🔥 We know that someone who signed up for your product yesterday should be spoken to differently from a customer who’s been a paying subscriber for years. That’s why we created Segmented Cancel Flows here at Churnkey. With this tool, you can target specific customers and serve up unique cancel flows for each of them, making it simple to retain more customers than ever before. Ready to get started? Check out this quick 5-minute walkthrough from Rob, Churnkey’s lead developer on Segmentation: https://lnkd.in/eXWcx_cq #CustomerSegmentation #SaaS #ChurnReduction #CustomerRetention #CancelFlows

We’ve covered subscription length and annual subscription customers when it comes to creating cohorts for cancel flows. But there are two more major subsets to consider 💡 1) Trialing customers Users who are attempting to cancel during a trial period likely haven’t had a chance to really experience the product yet. Offering them a free trial extension is an incentive that we’ve found most customers engage well with. 2) Legacy pricing customers Customers who have been with you long enough to have legacy pricing typically respond well to messaging reminding them that they’ll lose their special pricing tier if they cancel. Want to learn more about customer segmentation for cancel flows? Click here: https://lnkd.in/gRkGsb-e #CustomerSegmentation #PricingTiers #CancelFlows #RetentionMarketing #SaaS #ChurnReduction

As you’re creating cohorts for your cancel flows, don’t forget about your annual customers… When it comes to creating cohorts for your cancel flows, annual subscription customers have to be handled differently than your monthly subscription customers. That’s because any coupon discount you offer them will be applied to 12 months instead of one, and it’s stacked on top of the discount they’re already getting for being an annual subscriber 💰 We’ve found that gently reminding customers of these standing discounts and highlighting these facts in the offer language is highly effective when it comes to retaining more annual customers. Do you offer an annual subscription tier? Tell us in the comments ⬇ #CustomerSegmentation #SaaS #PricingTiers #PricingStrategy #CustomerRetention #CancelFlows

Today on the show we have Baird Hall, Co-Founder of Churnkey. In this episode, Baird discussed how effective reactivation tactics and segmentation can transform cancellations into customer retention opportunities. Here's what you'll gain from this episode: 🔍 The importance of segmentation in retention strategies. 🔄 Creating targeted reactivation campaigns to win back customers. 💡 Preemptive retention tactics through in-app messages and offers. 🤖 Using machine learning for churn prediction and customer health scoring. 🤝 Implementing traditional customer success practices at scale. Tune in to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform. Links to the recording are in the comments. We'd love to hear your thoughts!

Wondering where to start when you’re creating cohorts? Try subscription length 🗒 Brand new customers who are attempting to churn have a very different mindset toward the product than customers who have been with you for years. They’ve probably not even fully onboarded or engaged with the product yet, which means they have very different motivations for canceling. That’s why we’ve found that this cohort typically responds well to a more generous offer to get them re-engaged. Try finding a surface area of coupons you’re comfortable giving out, and calculate which gives the best returns. Have you tried creating a subscription length cohort? Share in the comments below! #CustomerSegmentation #SaaS #ChurnReduction #CustomerRetention #CancelFlows

Different customer segments will respond to different offers 👀 That’s why segmenting into the right audiences is so important. Setting the right cohorts with customer cancel flows for each can help you and your business uncover critical customer behaviors and preferences. Want to learn more about best practices for segmentation? Check out this blog post: https://lnkd.in/eDvgVypK #CustomerSegmentation #RetentionMarketing #SaaS #ChurnReduction

A new episode of the Subscription Heroes Podcast just dropped! Baird Hall & Jay Nathan hosted Randy Wootton, CEO at Maxio to talk through their recent #B2B #SaaS #Industry Report from Q1 2024. Here are some of the topics covered during the conversation: 🚀B2B SaaS Growth Trends 🏷️Consumption vs Subscription based pricing models in SaaS 🤝B2B SaaS M&A 📈Current B2B SaaS Market Dynamics 🌷Product-Led Growth Here's a clip where Randy explains how consumption pricing models performed over the quarter ▶️ Links to the episode on YT, Apple, Spotify, etc., in the comments!

A new episode of the Subscription Heroes Podcast just dropped! Baird Hall & Jay Nathan hosted Randy Wootton, CEO at Maxio to talk through their recent #B2B #SaaS #Industry Report from Q1 2024. Here are some of the topics covered during the conversation: 🚀B2B SaaS Growth Trends 🏷️Consumption vs Subscription based pricing models in SaaS 🤝B2B SaaS M&A 📈Current B2B SaaS Market Dynamics 🌷Product-Led Growth Here's a clip where Randy explains how consumption pricing models performed over the quarter ▶️ Links to the episode on YT, Apple, Spotify, etc., in the comments!

Enjoyed our recent series of posts on cancel flow strategies and best practices? Take a deep dive with us into cancel flows, boosting your retention revenue, and reducing churn 🔥 #SaaS #ChurnReduction #CustomerRetention #CancelFlows