Badge scanning at a booth is way too B2Basic. Brandon Redlinger 🌶️ will share a better way at Zuddl's Event Marketing Week (August 20-22). You know what to do: https://lnkd.in/gBtKXfyd
When was the last time you were excited about a booth sponsorship at Dreamforce or Inbound? Booth duty Badge scans Cheap swag Tired feet And on and on... But I get, there are plenty of reasons to be at this shows. In fact, we'll be at Inbound this year (let me know if you're going to be there too!) But we take a different approach to events. We only select a few big tradeshows per year, BUT we do multiple VIP micro-events every month. Because these small events can lead to big pipeline and big impact. Micro-events... – take fewer resources – cost much, much less – drive as much (or more) pipeline – emphasize quality of quantity Here's how we do it: 1️⃣ – Pick a city or key event to do our event around. For example, since our buyers are already attending Dreamforce, let's hold a CMO dinner there. 2️⃣ – Define our ideal customer for this event. We sell to many personas, so let's pick one or two to focus on. 3️⃣ – Identify 1 to 2 key partners. Finding the right partners helps drive attendance and offset costs. 4️⃣ – Send invitations. Exec to exec. CMOs aren't excited about getting more SDR emails. 5️⃣ – Deliver a great experience. This is THE most important part. Everything from top-qualify food to facilitating conversations to making intros to others and a million other things. There's too much to include in a post, so I'm going to cover our approach to building brand and driving demand with micro-events at Zuddl's Event Marketer's Week. You know where to go... 👇👇👇