Charlene & Co. Media

I am thrilled to be working with an up and coming luxury home decor brand, called Dulce. I am helping them with their content strategy, but first we are establishing their branding, tone, and voice to set the stage for their content strategy and marketing. Their product styles will be romantic, chic, and minimalist. Think the richness, yet simplicity of European dark chocolate. This is the branding I have prepared for them, and they’ve excitedly approved to move forward with it! Onto content strategy next…! . #branding #contentstrategy #ecommerce #homedecor #clientlove

Interactive content receives 52.6% more engagement than static content. Whether it is a poll or a quiz, interactive content engagement converts to sales 70% of the time, versus just 36% of the time for static content. You can’t beat that.... . #content #contentstrategy #contentstrategy #seo #writerscommunity #creative #branding #contentmarketing https://lnkd.in/eVReaw8F

A popular topic these days - Is Your Freelance Niche dying? It's quite the jungle out there currently, and many are questioning a lot in regards to their Freelance careers... Andra Veness from my Editorial team dives deep into this situation, and what to do about it.... . #freelance #freelancer #freelancewriting #writerscommunity #freelanceniche #jobmarket https://lnkd.in/eMuFgpMV

Editorial visuals (especially when it comes to fashion), can make or break your intended goal, which is to sell, which leads to revenue from affiliate marketing. These are some of the most popular layouts for fashion that lead towards maximized clicks and purchases…. . . . #editorial #content #contentmarketing #contentstrategy #womeninmedia #fashion #affiliatemarketing

Since I work with many fashion ecommerce retailers, today I am sharing one of my top choices to create brand cohesive product images, Botika - on the blog! Find out the why, the how, and how it all ties in with optimized copywriting and content direction that increases your sales.... . . #contentstrategist #ecommerce #ecommercetools #copywriter #fashionecommerce . https://lnkd.in/eXJt2iin

Here are the 4 top ways I have helped my fashion editorial clients receive the most conversions and highest engagement through content: Visuals: - High-Quality Photography: Stunning, professional images that capture the details and textures of fashion items. - Layout: A well-organized, visually appealing design that enhances the overall reading experience. - Consistent Aesthetic: A cohesive visual theme that aligns with the brand's identity and appeals to the target audience. Engaging Copy: - Captivating Headlines: Attention-grabbing titles that draw readers in. - Storytelling: Narrative-driven content that tells a story, creating an emotional connection with the audience. - Descriptive Language: Vivid, sensory descriptions that help readers envision themselves wearing the fashion items. Shoppable Features: - Clickable Links: Direct links to purchase items featured in the editorial. - Integrated E-Commerce: Seamless integration of shopping options within the editorial, allowing readers to buy without leaving the page. - Price and Availability Information: Clear, easily accessible details about the products. Interactive Elements: - Videos and GIFs: Dynamic content that shows the fashion items in motion. - Polls and Surveys: Interactive polls or surveys to engage readers and gather feedback. - User-Generated Content: Encouraging readers to share their own photos or stories related to the fashion items. By combining these elements, fashion editorial can create a more immersive and engaging experience that not only attracts more readers but also encourages them to take action and make a purchase. #fashioneditorial #editor #editorial #editorialmanager #contentstrategy #contentstrategist #contentmarketing

Evergreen content is always a win for increased traffic and discoverability, but can it also help a blog increase monetization? Spoiler: Yes it can.... . . #contentstrategy #blogging #contentstrategist #writerscommunity #evergreencontent https://lnkd.in/ef5rwAtZ

Creator’s Atelier had its soft launch this week, and I can’t believe all the success it has had in just a few days! Thank you so much! Stay tuned for even more products to grow your biz/brand, coming soon! Shop Now: https://lnkd.in/eAntsTRH

Today I am doing a "Soft Launch" of Creator's Atelier - my digital product shop which I created in order to give small business and brand owners a budget friendly (but high quality) alternative to expensive online courses. Products will vary from planners, workbooks, Google Sheets, Organizers, Templates and more. All products are created to be 100% result driven, with high conversions for your business or brand in mind. Currently, Creator's Atelier has 6 amazing products that are live and ready to shop! BUT, I will be releasing new products every single month! Please feel free to sign up, and receive notifications once new products become live! Creator's Atelier will assist with many elements necessary to power up your business - Marketing, PR, Freelance, Podcasting, Blogging, Social Media, Content Strategy, Optimization and many more to come! Thank you to all of you who have supported Creator's Atelier's journey so far! I sincerely appreciate you! https://lnkd.in/eAntsTRH

This is one of my most popular posts in the blog section, just updated some picks, and the prices are definitely “luxe for less”! Shop these and more: https://lnkd.in/eBpBZP_z . #remoteworking #digitalnomad #workfromhome #freelancewriter #writerscommunity #freelancer