Part 6 of Chalice CEO Adam Heimlich's educational series, Beyond Bias, drops today! "Ad Networks" looks back on the early challenges and sets the stage for how enterprise scale transformed digital advertising into what we know today. Watch the full episode now: https://bit.ly/3SltTf4 Missed an episode and want to get caught up? We got you. 🤝 Part 1 - https://lnkd.in/gMCrSrPz Part 2 - https://lnkd.in/gXyDypKJ Part 3 - https://lnkd.in/gqAkJzsd Part 4 - https://lnkd.in/gf8_UsJ8 Part 5 - https://lnkd.in/gjqu4gqp
Chalice Custom Algorithms
Advertising Services
New York, NY 3,952 followers
AI That's Yours.
About us
AI That's Yours. 🏆 Chalice’s AI software reprograms your ad buys to deliver real-world outcomes, custom to your business.🏆 Chalice’s configurable software brings your data and analytics together and puts them to work in the real-time decisioning of your ad buys. Our software plugs into your DSP, deploying custom algorithms built for your brand. 🏆 Your Choice of Outcomes Select whatever outcomes matter to your business. Customer value, brand lift, incremental sales, profitability - you name it, the software can build it. 🏆 Your Data and Measurement You selected the data and measurement partners best for your Brand. Maximize value by elevating them in your ad-buying decisions. 🏆 Your Data Science Your data science team can be hands-on with Chalice. If you prefer, Chalice data scientists will operate the tech. The AI remains yours. 🏆 Your Competitive Advantage When everyone uses the same technology, no one wins. Break ahead of the pack with powerful machine-learning models built just for your goals. 🏆 Your Buying Platform You don’t need another DSP. So we didn’t build one. We built the most powerful technology to control your DSP automatically. 🏆 Your Productivity Gains Your team will be more productive, with higher job satisfaction. Machine learning automates the grunt work and helps you do more with less. Request a demo: https://www.chalice.ai/contact
- Website
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http://chalice.ai
External link for Chalice Custom Algorithms
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2020
- Specialties
- AI, machine learning, CTV, biddable media, and custom algorithms
Locations
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Primary
Get directions
New York, NY 11215, US
Employees at Chalice Custom Algorithms
Updates
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Get ready to demystify measurement! Join Chalice's VP of Data Science, Tylynn Pettrey, alongside leading experts from Rockerbox and U of Digital, as they explore MMM vs. MTA and other sophisticated measurement methods. This can't-miss webinar is essential for advanced marketers looking to harness measurement data for superior media campaigns. Register here: https://bit.ly/3Sgn0M0
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Chalice Custom Algorithms reposted this
When advertisers want awareness media optimized to awareness lift, they use Chalice. Learn how AI That's Yours can make your reach campaigns more effective: https://lnkd.in/ewma7mya
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When advertisers want awareness media optimized to awareness lift, they use Chalice. Learn how AI That's Yours can make your reach campaigns more effective: https://lnkd.in/ewma7mya
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Great things happen when great teams come together. Proud of this partnership!
At Pontiac, we're always open to creative and innovative partnerships that will increase the success of our clients. We are working with Rain the Growth Agency and Chalice Custom Algorithms to drive performance at scale on CTV.
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Proud of these case study results from Goodway Group's GRADIANT! 🎉 #iABM, powered by Chalice, enables B2B marketers to hit every target account on their list and provides transparent, account-level reporting. Big thanks to Bombora and The Trade Desk for their fantastic tools and support! 🚀
When a B2B retailer needed to boost engagement with their target accounts, GRADIANT stepped up to the task. Our solution? A data-driven approach leveraging Bombora’s intent data and The Trade Desk’s targeting capabilities via iABM. The result? A highly engaged audience AND impactful campaign performance. Read more 👇 https://bit.ly/3Xf9RWY
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Think software just works like magic? Think again! 💡 Part 5 of Algorithms in Advertising drops TODAY on YouTube. Don't miss Adam Heimlich's deep dive into enterprise scale! Watch the full video now: https://lnkd.in/gbaCZcNn
Beyond Bias: Enterprise Scale
https://www.youtube.com/
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🙋♀️ Are you a front-end fan who treats software like magic? Part 5 of Beyond Bias is for you. Chalice CEO Adam Heimlich breaks down the core concepts of enterprise-scale software and how it continues to impact today's marketing strategies. Dropping next week on Youtube- don't miss it!
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🎉 Meet William Cichowski, our latest ML Engineer at Chalice! 🎉 A world-class talent (according to our CEO), Will loves exploring foundational models and learning new technologies. Off the clock, he’s dominating pick-up basketball games and poker tables. This shoutout is 6 months late - but he’s always been #1 in our hearts. Welcome, Will!
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Chalice’s newest Snowflake app is almost here! ❄🏂 This AI-powered bid optimization tech predicts the lowest winning open-exchange bid while maintaining pace and quality—no API access or permissions needed. Be the first to try it (and experience custom algorithms at the touch of a button!) by joining the waitlist now! 👇 https://lnkd.in/gCSW2ZSu
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