Cédo Digital

Hey our creative minds! Ever wonder how ads shifted from those straightforward TV commercials to the buzzing, interactive displays we see today? Let’s take a laid-back look at how advertising creativity has transformed over the past five decades. Big Ideas Rule (and will always do it) In the '70s, it was all about landing that one big, memorable idea. Take the iconic Coca-Cola ad where people from all over sang together on a hilltop. Ads didn’t just push products; they delivered powerful, universal messages that stuck with everyone. The Era of the Tagline (still it is) The '80s brought the rise of the catchy tagline. Nike encouraged us to "Just Do It," while Apple challenged us to "Think Different." These slogans weren’t just catchy phrases; they were rallying cries that embodied the spirit of the times, promoting individuality and boldness. Entering the Digital Frontier (progressive) With the internet creeping into more homes, advertising began to explore digital possibilities. The '90s also marked the start of targeted advertising, using early internet data to reach specific audiences with precision. It was about finding the right people with the right message at the right time. Interactive and Multimedia (is it your youth?) The 2000s made advertising a two-way conversation. Thanks to the rise of social media and search engines, brands began to interact directly with consumers. Campaigns like Burger King’s “Subservient Chicken” weren’t just for laughs—they were about engagement and getting people to interact and share. All About Engagement (IG was born) As mobile devices became ubiquitous, advertising shifted focus towards engagement. It wasn’t just about selling anymore; it was about creating content that people wanted to engage with and share. Campaigns became more about sparking conversations and less about direct selling. AI Meets Authenticity (here we go) Now, AI is helping to shape creative processes, from personalizing ads to generating content. But it’s not all about tech—there’s a strong push for transparency and ethics in advertising. Brands are prioritizing honesty and taking stands on social issues, striving to connect genuinely with their audiences. So, from big ideas to big data, the evolution of advertising is a testament to the industry’s ability to adapt and innovate. What remains constant is the drive to connect with audiences—not just to sell, but to engage and inspire. Here’s to the ongoing creativity in advertising that keeps us talking, thinking, and, yeah, sometimes even laughing.