SaaS customer churn costs 5x more than acquisition. Don't let it sink your bottom line. Research is key to understanding why customers leave so you can take action. Here are the top reasons for SaaS churn and how to turn it around. #saas #churn #b2b
Cascade Insights
Market Research
Portland, Oregon 4,968 followers
Market Research & Marketing Services for the B2B Tech Sector
About us
Cascade Insights empowers B2B technology companies with customized market research and marketing services. For over a decade, we’ve served Fortune 500 enterprises like Microsoft, Adobe, IBM, Dell Technologies, AWS, and Google as well as mid-markets and startups. In an industry that’s ever-changing, we deliver the tools and resources to help businesses navigate the market and seize opportunities for growth. Want to learn how well your brand resonates with buyers, or why your superior product keeps losing to a competitor? Maybe you need updated messaging to win more deals and generate more leads. Whatever your challenges, our team of experts will work with you for a solution tailored to your organizational goals. Get in touch with us to learn more.
- Website
-
http://www.cascadeinsights.com
External link for Cascade Insights
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Portland, Oregon
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Market Research, Marketing, Messaging, B2B Tech, Win/Loss Analysis, Buyer Persona Research, Message Testing, Brand Research, Buyer's Journey Research, B2B Content Marketing, Go-To-Market Research, Market Segmentation Research, Product/Service Launch Research, B2B Channel Strategy, B2B Usability Testing, Key Buying Criteria Research, B2B Customer Journey Mapping, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Podcast Production, B2B Content Strategy, Writing for B2B Marketing, and Technology
Locations
-
Primary
Get directions
13908 SE Stark Street
Suite A
Portland, Oregon 97233, US
Employees at Cascade Insights
-
Sean Campbell
CEO of Cascade Insights - Act with Clarity™
-
Colleen Clancy
Currently (and always) accepting inquiries around market research, weather-related complaints, and general observations on the human experience (or…
-
Laura Johnson
B2B Tech Market Research Consultant | Data Storyteller & Activator
-
Rio Davidson
President at Cascade Coast Construction
Updates
-
Unlocking business growth in the B2B tech sector hinges on niche specialization. By diving deep into our areas of expertise, we uncover critical insights that drive success. 🚀🔍 #B2BTech #BusinessGrowth #IndustryInsights
-
-
What would you do if you needed to develop compelling thought leadership that met the needs of CFOs? In this video, we share how we used a quantitative survey of CFOs to understand their needs and challenges. We then used this data to create a compelling paper that formed the foundation of many different strategic and tactical marketing initiatives. #thoughtleadership https://lnkd.in/gA58W4AW
How to Create Research-Backed Thought Leadership
https://www.youtube.com/
-
When your generalist research firm thinks they made a slam dunk recommendation 🏀 https://lnkd.in/gsEjTPCs
"Shoot Your Shot" - GIPHY Clips
giphy.com
-
And that's a wrap on our 2024 annual company retreat. This year we stayed in beautiful Sunriver, Oregon. As a 100% remote company, it's always great to have some time to connect in person. Next year, we'll head to the Oregon Coast! #remotework #oregon #companyretreat #annualretreat
Just wanted to share a few photos from our company retreat a week or so ago. Had an awesome time connecting with everyone in person again. We had three folks who couldn't make it this year, either due to a late breaking cold or a personal conflict, and they were missed, but we're very much looking forward to seeing them again next year. :) This year we hung out near Sunriver, Oregon and took a hike around Paulina Lake in the Newberry National Monument, did some ATV'ing, explored a lava tube, and spent some time cruising around on East Lake (also in Newberry National Monument). Plus, plenty of time to hang out over breakfast, lunch, and dinner. I truly appreciate everyone on this team. And I can't wait till we get to do this again next year. This time on the Oregon Coast. :) #companyretreats #retreat #oregon
-
-
-
-
-
+1
-
-
Untapped SaaS growth is hiding in plain sight—your lost deals. A win-loss analysis reveals the valuable insights these missed opportunities hold. Discover the key questions to ask that will unlock your next growth breakthrough. #SaaS #winloss #b2bresearch
SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth
Cascade Insights on LinkedIn
-
From inconsistent branding to low conversion rates, these 5 red flags could indicate your messaging needs a refresh. A messaging agency can help you clarify your value proposition, resonate with your target audience, and ultimately drive growth. #B2BSaaS #Messaging #MarketingStrategy #Growth https://lnkd.in/gc-eJW52
5 Signs Your B2B SaaS Company Needs a Messaging Agency
cascadeinsights.com
-
Generic advice from generalist firms just won't cut it in complex, specialized markets. In B2B tech, niche expertise is the secret weapon for unlocking growth. 🚀 #nichemarketing #growthstrategy #B2BTech
-
-
Generalist advice is the death of differentiation in B2B tech. 🐸🍵 #B2BTech #NicheDown #Differentiation
-
-
📢 New Music Drop: When Your Project Needs More Than a Generalist 📢 Ever had that moment when a broad perspective just doesn't cut it? We sure have! 😉 That's why we had some fun using AI tools (shoutout to Suno and Veed) to create this bop. Just another way that we're exploring the edges of what AI can bring to the table. While we don't expect it will replace a human artist (quite yet), the day may be rapidly approaching! https://lnkd.in/gkkrAy39
Call the Specialist - LinkedIn - LinkedIn
https://www.veed.io/view/59806501-13fc-4daf-b2a9-cd5a5bc53467