Carvel

Our historic Dixie Hwy shoppe was featured in July's issue of Palm Beach Illustrated emphasizing its status within the community as a local landmark! "Open since at least 1958, the shop features the classic slanted roof that Tom Carvel implemented as part of his iconic freestanding building design and twin cones that remain a local roadside landmark. Carvel lived in nearby Atlantis for a time and would often stop by, even using this location to test out new products he was working on. When Scoppa's parents bought the shop, it was operating seasonally; the Mejias opened the doors year-round and the rest is history." Read More on Page 22: https://lnkd.in/eqEWsP5f

“Years ago, our oldest Carvel shops were set up to be mini manufacturing plants because everything is made in the shop,” Jim Salerno, chief brand officer of Carvel, said. “As the years have gone by, that model obviously doesn’t always lend itself to the best guest experience. Guests don’t want to look at your equipment -- they want to see the products fully made…. We want to make sure we’re not changing too much, but we want to move in the right direction to modernize the brand.” Read more: https://lnkd.in/eWNZXwhe

It's not Father's Day without Fudgie the Whale! 🐳 "Carvel’s vanilla and chocolate-flavored ice cream cake has been a holiday staple since 1977, when it was first created as a Father’s Day promotion, and nearly five decades later, it has earned its place in the pantheon of recognizable fast food characters." Read more: https://lnkd.in/ehfhrGhX

"Carvel has been around for nine decades, but the past couple of years have been some of the most important in brand history. It was during this recent period the classic ice cream concept began developing a design refresh to breathe new life into its business." Learn More: https://lnkd.in/e-rdtBrG

We are continuing our 90th birthday celebration with a fresh, new look! Visit shoppes in Gainesville, FL or Jamacia, NY to see the new design in person and stay tuned for announcements of where you can experience this new look next! 👀🥳 Read more about our refreshed shoppe design here: https://lnkd.in/eAJsG8hG

In celebration of 90 summers of soft serve, we are introducing our limited-edition birthday flavor lineup! "On Memorial Day Weekend of 1934, ice cream truck operator Tom Carvel’s vehicle broke down, and a shop across the street lent him the electricity and space to sell his custard so it didn’t go bad. Without that flat tire, the world might never know the business that resulted from it: The Carvel chain of brick-and-mortar soft serve shops that now numbers in the hundreds nationwide. And now, Carvel is celebrating its 90th birthday this month, and it’s kicking off a summer full of promotions to celebrate." Read more: https://lnkd.in/egYBD_bA

Did you know that your favorite Carvel is locally owned and operated? In 1947, Carvel became the first retail ice cream shoppe to franchise! This means when you visit your neighborhood Carvel, you are supporting a small business. As our brand has evolved over the last 90 years, so has our look! Do you recognize some of these Carvel eras? If you look close enough you may spot a sneak peek of what we have been working on... 👀

WEDNESDAY IS SUNDAE!!! IYKYK…but if you don’t let us tell you! In the 1930s, Tom Carvel introduced the concept of “buy one, get one free” and it has been a part of our brand ever since. Every Wednesday at participating Carvel shoppes is “buy one, get one free” sundaes!

If you melt it, they will come 🍦 In celebration of 90 summers of soft serve, we wanted to throw it all the way back to Memorial Day weekend 1934 when soft serve was first invented! Our founder Tom Carvel's ice cream truck got a flat tire causing him to sell slightly melted ice cream on the side of the road. He discovered fans liked the softer ice cream and the rest is history!

Orange Dreamy Creamy is now swirling in shoppes! Giving you all of the nostalgic feelings by reimagining an orange vanilla classic from our 1970s menu. 🍊🍦 "Coming to stores today is a citrusy flavor bound to be such a hit that the wait for the coming summer days will feel a whole lot shorter. Now re-introducing Carvel's Orange Dreamy Creamy ice cream–described as a creamy orange version of its fan-favorite original soft serve from the '70s–and its family of limited-edition treats." Read more: https://lnkd.in/eZepctgV