Join us in-person or online for Think & Link tomorrow! We have Omar Ansari of Surly Brewing Co. with Andy Pearson of Liquid Death on stage! Co-host: Aaron Keller | Kitty Hart
Capsule
Design Services
Minneapolis, Minnesota 6,109 followers
We help brands look the way they feel.
About us
Capsule has refused to adopt a descriptor since 1999. We've worked indoors and outdoors. We've strategized for billion dollar industries and nonprofits. Conducted research for brands both big and small. We've given new faces to startups and facelifts to businesses over a century old. We've named everything from apples to office chairs. Rebranded schools and orchestras. Crafted experiences for grocery stores and Super Bowls. Our refusal to limit our work to one specific industry, combined with the satisfaction we find from poking problems that others won't touch with ten foot poles, has earned us quite the rolodex of partners over the last 20 years. So if you asked us to describe Capsule in a word, we guess our word would be “We can’t.” Clients we’ve grown with include Patagonia, Thrivent Financial, Mattel, SmartWool, Minnesota Orchestra, Medtronic, Cargill, Target, 3M, Red Wing Shoes, The Honest Company, Yakima, Herman Miller, Caribou Coffee and Sanford Health.
- Website
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http://www.capsule.us/
External link for Capsule
- Industry
- Design Services
- Company size
- 11-50 employees
- Headquarters
- Minneapolis, Minnesota
- Type
- Privately Held
- Founded
- 1999
- Specialties
- Design, Brand, Naming, Experience Design, Packaging, Identity, Qualitative Research, Brand Strategy, Brand Messaging, and Web Design
Locations
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Primary
1220 Marshall Ave NE
4th Floor
Minneapolis, Minnesota 55413, US
Employees at Capsule
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Aaron Keller
Co-Founder, Capsule, a Special Projects Agency; Zero exits, 25 yrs a founder; Columnist, TCBmag.com; Author, The Physics of Brand; Curious Investor
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Brian Adducci
Co-Founder and Chief Creative Officer , CAPSULE
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Ericha Hager
Dynamic Marketing Strategist | Brand Management Expert | Project Management Maven | Multitasker Extraordinaire
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Nate Killam
I am a multi-disciplinary graphic designer creating thoughtfully considered brand expressions. I'm also an avid bicycle ogler, backpack design…
Updates
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Welcome to the world, Aprios Custom MFG! After decades of pouring innovative creativity and precise engineering into custom manufacturing solutions for their clients, Diversified Plastics took a look inwards with a total rebrand that could better display its evolution from their beginnings as a custom plastics molding company into an additive manufacturing and design partner with extensive value add capabilities. Watch the video to see how Aprios is setting the stage for a new season of growth that’s molded by tradition and driven by innovation.
📖 Every brand has a story. Ours is a journey of passion, innovation, and relentless pursuit of excellence. Join us as we unveil the captivating tale behind the birth of Aprios! Wanted to give a big thank you to those who helped us along the way Capsule ; Carbon ; WHITE RAVEN and many more. For additional details and Frequently asked questions about the rebrand, visit our shiny new website at https://hubs.ly/Q02F_D_j0
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Join us next Tuesday for our June Think & Link! We have wanted to find a perfect pairing for Kate Arends of Wit & Delight, LLC for what seems like years. And, to everyone’s good fortune, a scenario came together with Martha Krueger of Giften Market. It is a joyous pairing of thinkers and doers. We wanted June to be our creativity and lifestyle month, which is a big pairing of subjects. Yet it appears we have plenty of creative, marketing and design intellect on the stage to make it happen. So, we’ve mixed a white wine spritzer with a double shot of vodka -- we’ll lighten your day and pack an intellectual punch, all in one afternoon. Areas of learning from this event: One: Entrepreneurship in the world of creativity, design and marketing. Two: The importance of creativity in our community, in whatever form it takes and how that is changing in this current economy. Three: What can brands learn from the new media landscape of content options, influencers and engaging with the creative community. Four: And, of course a bit of discussion on spring planting, gifting, home decor and the highly regarded effort to design your own lifestyle. RSVP here: https://lnkd.in/gKCY_MET Aaron Keller | Kitty Hart | Keona Prokop
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🎉 Big Deal Alert! 🎉 Capsule is thrilled to welcome the amazing Ericha Hager to our crew as Senior Experience Strategist! Holding a background in international development and global health, Ericha brings a wealth of experience in leveraging design as a strategic tool to make change that makes sense. Learn more about Ericha (specifically her go-to karaoke jam 🎶 ) here: https://lnkd.in/g56TtzFe
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Cheers to a year of Cooks | Bellecour! When COVID took a bite out of the in-person retail sector, half century old cooking institution Cooks of Crocus Hill got creative, teaming up with Gavin Kaysen’s Bellecour Bakery to offer a temporary pop-up experience that was so well received, it led to a permanent partnership between the businesses. As this delicious new Cooks | Bellecour venture began to be cooked up, Capsule was tapped to conduct a series of brand strategy sessions and sprints to further define what this immersive retail, bakery and cooking experience trifecta could be, and develop a messaging strategy that would introduce the bringing together of these two legacy brands. Check out the full case study here: https://lnkd.in/gsykimbC #brandstrategy #experiencestrategy #messagingstrategy
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We have our next two guests on the stage, Jennifer Jorgensen and Kevin Ryan. We'll be talking innovation, creativity, food, and anything that inspires these two. It will be another great place to find inspiration and great people to connect with in our community. May 23rd 3-5:00 at the Grain Belt Brewery, the castle to beer. See you there. Jessica Carlson Aaron Keller Keona Prokop #innovation #foodie #design #community #event #speaker #creativity
Our next pairing Jennifer Jorgensen and Kevin Ryan -- we'll be talking food, innovation, and the leadership we have in our community. If you cannot make it in person, join the zoom webinar here: https://lnkd.in/gP4wQRjs See the details and we look forward to seeing you there.
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Our next pairing Jennifer Jorgensen and Kevin Ryan -- we'll be talking food, innovation, and the leadership we have in our community. If you cannot make it in person, join the zoom webinar here: https://lnkd.in/gP4wQRjs See the details and we look forward to seeing you there.
This content isn’t available here
Access this content and more in the LinkedIn app
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AI is here. Resistance is futile. Ignorance is not bliss (in this case). And, every industry will need to work out its relationship, adoption and perhaps even leveraging of Artificial Intelligence. It is predicted to be a larger revolution than the Internet and will change the value of nearly everything. We have two guests, Paul Ai Allen and Dan Mallin, who have been swimming in the deep end of the artificial intelligence pool for longer than most. They are here to give some insight into how you can work out your relationship with this new organism. Paul Allen is the co-founder of Ancestry.com and Soar.com while Dan Mallin is the co-founder of Lucy.ai, the Mn Cup business plan competition and many other ventures.
Think & Link with Dan Mallin and Paul Allen
www.linkedin.com
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This snow globe weather already has us reminiscing about our time in sunny Anaheim for Expo West 2024! Our Capsule team has been buzzing with inspiration at the innovations we saw on the floor of this year’s event and we’re excited to share our insights and observations. Check out our latest blog post for a dive deep on what we learned: https://lnkd.in/gR3BjxWF Natural Products Expo Keona Prokop | Aaron Keller | Rachel Dille #ExpoWest #NaturalProducts #Innovations #Insights #Trends