Capital Performance Group

Executive Coaching and Leadership Development At CPG, we pride ourselves on having a robust strategic planning process and a results-driven execution framework. A cornerstone of this framework is our leadership coaching, designed to drive exceptional results. Coaching is pivotal in helping leaders execute strategic plans by providing them with the tools, insights, and support needed to navigate complex organizational challenges. A coach serves as a sounding board, helping leaders clarify their vision, set realistic goals, and develop actionable steps. By fostering self-awareness, coaches enable leaders to understand their strengths and areas for improvement, aligning their personal capabilities with organizational objectives. Our coaching and leadership development services are led by Charlotte Anderson who ensures that leaders are equipped to achieve both personal and organizational success. #LeadershipCoaching #StrategicPlanning #LeadershipDevelopment #ExecutiveCoaching

CPG's Claude Hanley, Trevor Fox, and Ally Akins partnered with Steve Cocheo and the The Financial Brand to analyze the marketing spend and performance of financial institutions in 2023. Institutions that spent more on marketing generally grew deposits and loans faster last year, while revenue growth did not necessarily correlate. Marketing growth across asset tiers slowed last year compared to 2022. This year, we also compared banks marketing budgets to those of Fintech bank holding companies. The Fintech BHC group spent far more than banks on marketing last year, and saw significantly different results. For more details on the study or the full data, please feel free to reach out. #bankmarketing #marketingbudget #benchmarks #banking https://lnkd.in/eDtQEaYn

The second group of the 2023 Top Performing Banks in the U.S. is here! CPG partners with American Banker to rank the top performers. Some takeaways from the $2-10B Community Bank rankings: Despite the challenges brought on by elevated rates and deposit outflows, the median net interest margin increased by 62 bps for the Top 20 banks in 2023. Top Performers had a much higher one-year gap/assets in 2023, and thus benefitted more from rising rates. This was a large contributor to their higher yield on average earning assets. The Top 20 operated at a lower level of operating expense relative to total assets despite being smaller in overall size. Both the Top 20 and All Banks experienced a decline in core deposits in 2023; However, Top Performers incurred a slightly slower (-4.81%) core deposit runoff than All Banks (-6.42%). Congratulations State Bank of Texas, Pedcor Financial Bancorp., United Bank Corporation, SOUTHERN BANCSHARES NC INC, Cache Valley Bank, Woodforest National Bank, Northeast Bank, Horizon Bank, Capital Bank, N.A., Watford City Bancshares, Inc., Preferred Bank, CalPrivate Bank, First Bancshares, Five Points Bank, Gulf Coast Bank and Trust Company, Western State Bank, Community National Bank, First United Bank Texas #topperformers #AmericanBanker https://lnkd.in/dtaRAZ_g

Customer Relationship Management (CRM) systems have become indispensable tools, streamlining sales and marketing efforts. Despite the technology’s widespread adoption in industries like real estate and B2B sales, the banking sector has lagged due to integration challenges and initial resistance from bankers. However, a recent ABA Marketing Technology and AI Survey reveals a shift, with nearly half of bank marketers now using CRMs and a quarter planning to implement them soon. Read Ally Akins ABA Banking Journal article! https://lnkd.in/e8UxkuQJ

Capital Performance Group is proud to partner with the American Banker for another year of ranking the Top Performing Banks. Some key takeaways from the first group of banks - publicly-traded banks <$2B: Median net interest margin increased by 9 bps for the Top 100. The Top Performers generated a higher increase in yield on average earning assets and managed a smaller increase in cost of funds compared to all banks. Both the Top Performers and all banks experienced core deposit runoff in 2023; however, Top Performers had higher levels of core deposits and demand deposits relative to total deposits, contributing to a lower increase in their cost of funds. Net loan growth of Top Performers also outpaced that of all banks in 2023. Congratulations FFB Bank, FinWise Bank, Solera National Bank, The First National Bank and Trust Company of Newtown, Cornerstone Community Bank, Thomasville National Bank, Plumas Bank, Truxton, FIRST IC BANK https://lnkd.in/eTTam6MC

Capital Performance Group is proud to partner with the American Banker for another year of ranking the Top Performing Banks. Some key takeaways from John Reosti's article on publicly-traded banks <$2B: Median net interest margin increased by 9 bps for the Top 100. The Top Performers generated a higher increase in yield on average earning assets and managed a smaller increase in cost of funds compared to all banks. Both the Top Performers and all banks experienced core deposit runoff in 2023; however, Top Performers had higher levels of core deposits and demand deposits relative to total deposits, contributing to a lower increase in their cost of funds. Net loan growth of Top Performers also outpaced that of all banks in 2023. The complete rankings and analysis can be found on the American Banker website. #topperformers https://lnkd.in/eTTam6MC

CPG Consulting Associate Mary Kay Schneider joins Ned Miller for a NedTalk! They discuss targeting non-profits for deposits. Watch the podcast here on 3rdActConsulting's YouTube page. https://lnkd.in/dZdTGp43

We’re excited to share Mary Beth Sullivan's recent conversation with Jack Hubbard on Jack Rants with The Modern Banker podcast! They explore pivotal topics shaping the future of banking. Here are the key takeaways you won't want to miss: ● The growing importance of sales talent in treasury management beyond traditional operational roles. ● Best practices for proactive treasury management and why relying solely on referrals won't cut it. ● The evolution of marketing into a revenue-driving function and the integration of marketing and sales. ● The emerging role of AI in banking, from lead generation to customer interaction. ● The significance of effective CRM usage and how to make it a central part of your strategy. Join us to uncover these insights and more. Let's revolutionize the way we approach banking together! This episode is now LIVE –podcast link on The Modern Banker Company Page.

In a recent survey of ABA bank marketers, CRM usage was ranked as the most used marketing technology tool by responding banks. CPG’s mark gibson sat down with Sandy Spring Bank’s director of client growth strategy, Joel Bisaillon Jr., on this important asset to marketers. Read the new ABA Banking Journal article here! https://lnkd.in/eiTPAqpC

AI is at the forefront of a transformation in banking and technology. But what most bankers don’t realize is how embedded AI already is in the banking world, particularly in bank marketing. CPG recently presented “The Power of Potential Performance: AI for Marketing” at the NEFMA Spring 2024 Conference and highlighted the 6 most impactful use cases that bank marketers can use to improve productivity and drive revenue. Take a look at our top 6 use cases here. If marketing AI is on your roadmap for 2024, we'd love to help. #ai #marketingai #bankmarketing #bankai https://lnkd.in/eEpsEXeh