An altruistic mission and business growth aren’t at odds in #EducationMarketing. Our guide shares 5 tips to authentically highlight your altruistic mission to enhance commercial success. #EdTech #EducationSales
CB&A, A FINN Partners Company
Public Relations and Communications Services
Monona, WI 1,666 followers
Education Marketing Communications
About us
CB&A, A FINN Partners Company, is the most experienced marketing communications agency specializing in the U.S. education market. CB&A accelerates the growth of companies that provide products and services to K-12 school systems and higher education institutions. We believe that by accelerating our clients’ growth, we are contributing to positive outcomes for students and educators. We gain exposure for companies through PR, put our clients in front of the right people with targeted marketing programs, develop content that generates leads, and build relationships by engaging through social media. When measuring a campaign’s impact, we use industry best practices and KPIs to illustrate results with quantitative depth and qualitative context. CB&A is about more than marketing communications. From volunteering during the holidays to raising money for United Way, we engage and give back to our community. We see that same passion in our clients. They’re not simply doing well for themselves. They’re doing good things for others. We embrace meaningful work that changes lives.
- Website
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http://www.cblohm.com
External link for CB&A, A FINN Partners Company
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- Monona, WI
- Type
- Privately Held
- Founded
- 1991
- Specialties
- Reputation Management, Media Relations, Thought Leadership, Event Planning, Public Relations, Content Marketing, Crisis Communications, Native Advertising, Blogger Relations, Marketing, Marketing Automation, Social Media Marketing, Branding, Sales Enablement, Email Marketing, and Influencer Relations
Locations
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Primary
5999 Monona Drive
Monona, WI 53716, US
Employees at CB&A, A FINN Partners Company
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Emily Embury
Senior Partner at CB&A, a FINN Partners Company
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Laura J. Gallagher
Marketing/Communications/Content Strategy and Development/Writing/Print and Digital/Marketing Campaign Development/Project Management
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Jeremy Cesarec
Marketing & Communications Executive Helping Brands Tell Their Story
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Madison Lee
Public Relations Strategist at CB&A, a FINN Partners Company
Updates
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CB&A's Saul Hafenbredl shares "5 Tips to Authentically Connect Your Company’s Mission and Business Growth." It starts with striking the right balance of purpose-driven and commercial messaging.
Altruism is a fundamental driver for education companies. A commitment to helping students and teachers succeed motivates them to keep going. That might seem obvious, and you might even wonder whether it’s worth highlighting in marketing. It is. In fact, strategically incorporating your company’s mission into your messaging can lead to better financial performance. Hear from Saul Hafenbredl, Partner, to find out how to prioritize purpose and profits—and deliver the right messaging strategy to maximize both. https://lnkd.in/gDKjjBhx CB&A, A FINN Partners Company #Education #MissionDriven #Success
Lessons from the Education Industry: 5 Tips to Authentically Connect Your Company’s Mission and Business Growth
https://www.finnpartners.com
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Navigating the future of marketing and communications requires the ability to hear the AI signal through the AI noise. Please join our colleague Sabrina Guttman, FINN Partners Global Tech Practice Leader, as she hosts a PRWeek panel: Navigating the Innovation Hype Cycle — Communications Best Practices for the Dot-AI Era. Learn from communications leaders from Hewlitt Packard, Battery Ventures, Hyperscience and Zebra Technologies. Save your spot: https://lnkd.in/gYUgi5_j
Artificial intelligence is shaping up to be the most transformational technology since the internet, reshaping society in unprecedented ways. But it is still early days in the Dot-AI Era and we are just beginning to scratch the surface of this technology’s potential benefits — and dangers. Join us, PRWeek and FINN Partners, for a lively discussion on how to navigate this dynamic landscape where we'll explore the parallels between the current hype surrounding generative AI and the early days of the internet. Our panel will provide insights on creating effective communication strategies that stand the test of time and share tips for staying ahead in a fast-paced, ever-changing environment. https://brnw.ch/21wLgrr #AI #Communications #PR #Webinar #Sponsored
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Last week, Charlene Blohm, Senior Partner, met with SETDA’s 11th annual cohort of Emerging Partners. She provided an #EducationMarketing primer built on our 30+ years of experience. As always, the SETDA selection process led to a strong class of startups offering a wide range of solutions. Charlene focused on ways they can generate more attention—and ultimately more sales—for their worthy solutions. We look forward to watching you grow: ErateSync, MegaMinds United IT Solutions PVT LTD, PeopleBench, QuantHub & Ryze AI #EducationSales #EdTech
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Thank you to Jeremy Glauser, eLuma's founder and board chairman, for sharing his thoughts on solutions to the critical lack of school-based mental health professionals in the United States. We're tremendously proud to partner with an organization that is focused on innovative approaches to improving the landscape of youth mental health. #MentalHealthMatters #MentalHealth #YouthMentalHealth
One of the most effective ways to address the youth mental health challenges is through education and awareness. Schools play a crucial role. However, many schools are underfunded and ill-equipped to handle students’ mental health needs. We sat down with Jeremy Glauser, Founder and Board Chairman for FINN client eLuma, to explore the obstacles students and educators face due to a lack of mental health professionals and solutions to improve outcomes for young people. Read the full Q&A here: https://lnkd.in/eedb8aSE #MentalHealthMatters #MentalHealth #YouthMentalHealth
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We're on top of the world! Our very own Kelsea Kierstead, Stephanie Grau and Jessica Curley are on the ground (and in the clouds) at #ISTELive. #EducationMarketing #EdTech
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The rumors are true. Kelsea Kierstead will be representing CB&A / FINN at #ISTELive next week! Let her know if you'll be there and would like to meet up. #EducationMarketing #EdTech
We're headed to #ISTELive! Looking forward to seeing new and familiar faces in Denver next week. Will we see you there? Drop a line to meet up with the CB&A, A FINN Partners Company team. #edtech
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Hoping to make the most of your trip to #ISTELive next week? Our article offers tips on optimizing your time at the event, including: -Managing your personal time -Driving traffic to your booth -Having valuable prospect conversations -Turning meetings into sales #EducationMarketing #EducationSales
Expert Tips for Education Conference Success
https://www.cblohm.com
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The decline in youth #MentalHealth has reached a critical point. We're honored to work with organizations that are tackling this issue with a range of innovative and effective solutions. The FINN Partners's #MentalHealthMatters series will feature a Q&A with one of those trailblazers, Jeremy Glauser, founder and board chairman of eLuma. Stay tuned!
Within the past few years, America has experienced a stark wake-up call: The kids are not all right. While the COVID-19 pandemic may have magnified and amplified the #mentalhealth issues American youth are facing, there is a multitude of factors influencing kids, teens and college students. Get insight into the youth mental health landscape in the first article in our #MentalHealthMatters series, which will feature Q&As with leading experts exploring the sources of the issues and solutions over the coming weeks. Get started here: https://lnkd.in/gRJQpVZ5
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This is us!
Our FINN Education colleagues at CB&A, A FINN Partners Company spent a recent afternoon hurling axes at targets, zombies and battleship boards. A group of regional remote team members joined the Madison office for a team bonding experience that brought out the survival skills in even our least-outdoorsy compatriots.