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Brent Vartan and Michael Duda know how to build brands. And they've been doing that consistently at Bullish Inc since 2015, creating impressive results for brands like Warby Parker, Harry's Inc., Casper, Peloton Interactive, Hu, Care/of, Nom Nom, and many more. So how exactly do they do it? That's what Brent and I talk about in this latest episode of Any Insights Yet? https://lnkd.in/gEF4dWqY Some of my favorite aha moments from our conversation include: -Exploring immutable human desires like family, honor, and idealism as key starting points for brand-building -The role of vengeance as a rallying cry for brands and consumers -How chasing after the lowest cost per acquisition is NOT always the best way to grow a brand -The evolution of ecommerce to consultative commerce -Brent’s secrets for getting consumers to let down their guard during research *** On a more personal note, here's a little back story... Back in 2007, Brent was my planning director at BBDO New York. I had just graduated from The University of Texas at Austin and I had ZERO agency experience. There was a lot I needed to learn, but from the very first week, Brent took me under his wing, teaching me how to ask better questions, how to navigate the politics of client-agency relationships, and the importance of proofing every slide. Simply put, Brent taught me how to be a great planner and an even better human. I honestly don't think I would be doing what I'm doing today if it weren't for Brent. Mentorship really does make a difference. *** If you like this episode of Any Insights Yet, go ahead and "tap that" follow/subscribe button for notifications about new episodes. As always, special thanks to producer-extraordinaire Michael Osborne for helping me bring this podcast to life. And if you have time, please let me know...what question do you really want me to ask on a future episode? #insights #strategy #leadership #mentorship