BRC Imagination Arts

To our fellow avid readers: We're bringing the BRC #BookClub back! Here's what our team was reading this month, in their own words: https://bit.ly/3WAEHII

We're proud to be featured in the WXO - World Experience Organization's first report following this year's World Experience Summit. 'Part 1: The Art of Experience' delves into how we might create experiences that are moving, memorable, and immersive. Read the full report: https://bit.ly/4dcCgBA

We're proud to be amongst the SEGD member firms featured in an article highlighting current projects related to U.S. presidents. BRC has a long history with Presidential Libraries and Museums and we're thrilled to be continuing our work showcasing the enduring values and contributions of America’s most extraordinary leaders, with the goal to inspire visitors to become active participants in their communities. #ICYMI BRC is transforming the Herbert Hoover Presidential Library and Museum into a modern, engaging experience through emotional storytelling and immersion. The renovation will utilize the latest technologies to enhance the exhibits, creating an immersive narrative of Herbert and Lou Henry Hoover’s lives. Read the full article here: https://bit.ly/4d2XGRE Special thanks to Cybelle Jones and the entire SEGD team! #experiencedesign #exhibitiondesign #museumdesign #immersivestorytelling

Check it out! BRC's Director of Strategy and our host of 'Masters of Storytelling', Maya Guice, was recently interviewed by Sue Rocco for Women to Watch Media® with Sue Rocco. Like most people who find themselves at BRC, Maya's background is not a straight line—Listen in to hear how Maya went from professional dancing to guiding strategy and brand positioning at BRC. Watch the full interview on YouTube or listen wherever you get your podcasts: https://lnkd.in/eD3M7yeE #experiencedesign #performingarts #brandexperience #podcast

We had an absolute blast at this year's WXO - World Experience Organization Summit in New York!! Between the talks and panels, workshops, candid conversations, and moments of connection—we left the three-day event chock full of insights, dreaming of what's next in the world of experience design. BRC's VP of Creative & Story, Brad Shelton, Creative Producer, Kat Reinbold, and Director of Strategy, Maya Guice, presented a Story-Doing Workshop, teaching participants the linear and non-linear storytelling techniques that BRC uses to drop consumers directly into the story. We feel fortunate to be a part of what is a beautiful and growing experience community 🙌 We're already looking forward to next year's event! #WXO #experiencedesign #brandexperience #storytelling

Save the date: the Themed Experience & Attractions Academic Symposium (TEAAS) will take place in Orlando, FL on November 22, the last day of the 2024 IAAPA Expo. BRC Founder & Chairman, Bob Rogers, will deliver a keynote presentation to the group academics, followed by oral presentations of selected research papers and structured networking sessions. Learn more: https://lnkd.in/gTCQaeAP

We had a great time at Collision Conf this week! Edward Hodge, BRC VP of Innovation and Story spoke on the Creatiff Stage with 🤖Brandon Kaplan, Co-Founder and Chief Innovation Officer at Journey, and Elsa Lam, Editor in Chief at Canadian Architect magazine for a panel, "Beyond Passive Observation." Many thanks for Collision Conference for having us! We're looking forward to next year. #collisionconf #immersiveentertainment #brandexperience #ai

"Competition is steep, attention is scarce, and if you don’t capture your audience’s attention the first time you have it, you may never have the opportunity again." Peak experiences challenge our worldview and have the power to transport and transform us. Magali Robathan has compiled a great piece for Attractions Management, about how can attractions provide the right environment to spark these moments, featuring insight from Joe Pine, Wendy Heimann-Nunes, Andrea K. Jones, Nathaly K., and BRC's very own Christian Lachel. Read the full article: https://bit.ly/4esW19C #experiencedesign #attractions #brandexperience

BRC VP of Creative & Innovation, Edward Hodge, will at Collision Conf tomorrow! Don't miss his panel, "Beyond Passive Observation," on the Creatiff Stage with 🤖Brandon Kaplan, Co-Founder and Chief Innovation Officer at Journey, and Elsa Lam, Editor in Chief at Canadian Architect magazine. Today, great design means crafting environments where full immersion is not just encouraged, but inevitable. The three will discuss how modern venue design means urging spectators to actively engage with their surroundings and immerse themselves in transformative experiences. Tuesday, June 18 Creatiff Stage 10:35 - 11:00 For tickets and to learn more: https://bit.ly/3xnhUqk #collisionconf #immersiveentertainment #brandexperience #ai

We're a finalist! We're so excited to see Johnnie Walker Princes Street among the WXO - World Experience Organization Awards finalists, in the Excellence in Business category. These prestigious awards are the first from the World Experience Organization, the first and only organization that connects and serves the global experience sectors.  Congratulations to all of this year's finalists! Winners will be announced this week during the World Experience Annual Summit. #experiencedesign #brandstorytelling #lightingdesign