brandivate

Far too often, companies don’t realize what they are selling and end up missing marketing opportunities. In today’s brandivate #blog, Bill Petrie stresses the importance of understanding what your audience is really wanting to buy. #marketing #branding #knowwhatyousell

You know it’s time for ep. 213 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the perfect marriage of Sweeter Cards and Maple Ridge Farms, the branding implications of Southwest Airlines moving away from open seating, the backlash for Google’s “Gemini” commercial, the short and long-term efficacy of marketing clickbait, the “Marketing Genius of the Week,” and so much more! A BIG thanks to our friends at Certified Marketing Consultants, LTD for sponsoring this fine broadcast! Whether your looking to grow by acquisition, understand the value of your business, or someone to help you navigate the sale of your organization, the expert team at Certified Marketing Consultants is poised to help! Email them at info@certifiedmarketing.com today! #marketing #branding #coffeespill

When it comes to describing a business culture, the word “family” is often used. In today’s brandivate #blog, Bill Petrie shares how that thinking is detrimental to both the employee and the organization. #marketing #branding #itsnotyourfamily

Of COURSE it’s time for ep. 212 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie review Bill’s experience at the Advertising Specialty Institute Show and the Counselor Awards, more silliness in the Promotional Products Professionals Facebook page, whether educational webinars are impactful, the overreach of the International Olympic Committee when it comes to enforcing fake merch, the “Marketing Genius of the Week,” and so much more! A BIG thanks to our good friends at BEL Promo for sponsoring this fine broadcast! When it comes to the lowest minimums in the industry, the deepest inventory, 5 star and A+ service, and simplified pricing, yeah, you can BEL Promo that! Visit them at belpromo.com. #marketing #branding #promo

NOW is the time to ensure your business is positioned for wild growth for the remainder of 2024 and beyond. Meet with us during the ASI Show in Chicago and learn how we can collaborate to ensure your message does more than reach them; it resonates to the point they will move to action. Shoot Bill an email at bill@brandivatemarketing.com to see how brandivate can help you grow your business!

All of us have something inside that makes us unique from everyone else. In today's brandivate #blog, Bill Petrie shares why channeling your inner rock star will separate you from the competition. #marketing #branding #rockstar

You know it’s Friday when Ep. 211 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie drops! This week the dynamic duo talk about the big news of leadership changes at PPAI - Promotional Products Association International, Sticker Mule mixes business with politics and has predictable results, Greece considers a six-day work week to grow the economy, the intended and unintended impact of Amazon’s Prime Day, Bill asks Kirby for advice on things to do in Chicago, and so much more! A HUGE thanks to our good friends at HIRSCH for sponsoring this fine broadcast! As one of the most forward-thinking organizations in the industry, Hirsch continues to innovate with the introduction of their ColorMAX decoration on the three top selling JBL speakers and the debut of tasc performance activewear in the promotional products industry. Visit them at hirschpromo.com or, if you’re in Chicago, booth 1248. #marketing #branding #changes

Everyone wants to sell more, but are you willing to change your approach to fit the desires of the current environment? In today’s brandivate #blog, Bill Petrie shares why you need to rethink the path you take in growing your business. #marketing #branding #manifesto

If it’s Friday (and it is), then you know it’s time for Ep. 210 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss how the dichotomy of the current economic perception and whether you should discuss it with your clients, the efficacy of Netflix turning vacant department stores into entertainment centers, share strategies for selling through a sales slump caused by uncertainty, review the most effective TV ads so far in 2024 and what, if any, lessons can be gleaned from that information, and so much more! A HUGE thanks to our friends at Logo Mats! If you’re headed to ASI Chicago, stop by booth 1113 to see all the transformative merchandise made right here in the USA – including several new products your clients will love! #marketing #branding #economics

Regardless of your specific personal or professional situation, we all have unique quirks that help us make sense of life. In today’s brandivate #blog, Bill Petrie shares how one of his idiosyncrasies creates order amongst the chaos. #marketing #branding #exposed