BENlabs

🌟 Celebrating a Milestone: Erin Schmidt's 20 Years at BENlabs 🌟 Today, we are thrilled to celebrate an incredible milestone—our very own Erin Schmidt's 20th anniversary with BENlabs! Erin's journey with us over the past two decades has been nothing short of extraordinary, and is the human embodiment of dedication, passion, expertise, and a beautiful soul. Erin's leadership is marked by her unique ability to inspire and motivate those around her. She leads with empathy, integrity, and a profound understanding of the entertainment industry, making her an invaluable mentor to our entire company. Her strategic insights and forward-thinking approach have not only driven our success but have also set new standards within the industry at large. We are incredibly fortunate to have someone like Erin lead our company -- her contributions have been instrumental in our growth, and her influence will undoubtedly continue to guide us toward even greater achievements in the years to come. Please join us in celebrating Erin's remarkable journey and her 20 years of excellence. Here's to many more years of success and innovation together! #WorkAnniversary #ThankYou #DoodleMom #Fashion #WhisperingAngel

This past week, BENlabs has undergone a strategic restructure to focus on our three core businesses: Product Placement, Influencer Marketing, and TubeBuddy. This change is a return to our client-centric roots, enabling us to concentrate on how we can uniquely assist both brands and creators in reaching their target audiences more effectively and efficiently through content and entertainment.   This strategic shift will allow us to focus on what has always made BENlabs unique in the marketplace: the ability to combine data-driven audience intelligence, proprietary technology, industry expertise and full funnel measurement tools that take the guesswork out of entertainment marketing and content creation.    Each or our three core business will be led by industry experts with combined decades of experience in their fields: - Erin Schmidt, General Manager, Product Placement - Jake Maughan, General Manager, Influencer Marketing - Tyler Folkman, General Manager, TubeBuddy, and Chief Technology Officer   We’re also excited to share that Ted Sheffield has been appointed as our new Chief Executive Officer to lead our restructured company. Ted brings vast expertise across finance, operations and business strategy. He has over 12 years of experience with BENlabs, having previously served as Chief Operating Officer and General Counsel.   This change in strategy brings tremendous opportunity for BENlabs to focus on what it does best and maximize value for brands and creators. Given the significant shifts that have been required, this restructure has also resulted in a reduction in our workforce and the need to say goodbye to many amazing colleagues and friends. We hope that our LinkedIn community will join us in doing everything we can to support those impacted in their future endeavors.   Our commitment to innovation and excellence remains unwavering, and we look forward to continuing to provide exceptional value to both brands and creators in the years ahead.   #BENlabs #EntertainmentMarketing #InfluencerMarketing #ProductPlacement #TubeBuddy

Lame parents are responsible for the $21B influencer marketing industry. Hear me out: 12+ years ago, big brands and Hollywood didn't think of Creators as "real talent"... But their kids did. From vloggers to Minecrafters to the legendary Viners, the then teenage Gen Z were spending all their time doing something their parents didn't understand. And, as any good parent knows, when your teen thinks something (harmless) is cool, you want to play along. What parent doesn't want their kid to think they "get it"? Influencer marketing went from $0 to $6.5B (in 2019) thanks to 7+ years of hapless parents desperately seeking a little positive attention from their digital-native kids! Then it went from $6.5B to $21B (in 2023) as, thanks to COVID, social content and Creator culture broadened to include EVERYONE - kids, parents, grandparents, and everyone in between. What's going to drive the next wave of growth? Efficiency. Efficiency in discovery, efficiency in outreach, efficiency in dealmaking, efficiency in scale... All enabled by AI. My sponsors at BENlabs are investing heavily in leveraging AI to make Creator discovery and partnerships more efficient, while still maintaining the critical human touch. If you want an intro, send me a note! Thanks Alec Wagley for the awesome conversation!

Check out the latest from TubeBuddy! 👇

For AAPI Heritage month, I was extremely honored to speak at BENlabs about my career and life journey. Thank you JoEric Mercado for thinking of me to do this... and to Aja Adams, and Ashanti Hasan for their extreme graciousness. You all seriously rock!! #Asianamerican #aapi

BEYOND excited to share that we took home the award for 🌟 Best Performance Marketing Technology 🌟 at the 2024 Performance Marketing Awards in London! 🎉 It's amazing and such an honor to see our tech get the recognition it deserves. This award highlights our commitment to empowering brands and creators through technology and innovation. Huge shout out to the entire BENlabs team for their dedication, hard work, and innovative spirit. This achievement wouldn't have been possible without each and every one of you. 🙌 Here’s to more success and continued innovation in 2024! #PMA24 #PerformanceMarketing #AI #PerformanceMarketingAwards

The winners of Best Performance Marketing Technology are BENlabs for their use of AI-driven insights to empower brands and creators to reach new audiences. A huge round of applause for your well deserved win 👏

I’m excited to share the findings from a recent collaborative study with YouGov, which delves into the effectiveness of product placement strategies in media. BENlabs & YouGov’s research was aimed at determining whether a "standout" integration strategy—characterized by bigger, fewer moments—is more impactful than a "standard" product placement strategy, involving a scaled campaign with multiple "average" moments. Our findings found the average standout product placement generated a Net Placement Value (NPV) of $412,400, compared to $299,803 for a single standard one, though various combinations (2 standard vs 1 standout, 4 standard vs 2 standout) lead to varying results. So what was the key takeaway? The study reveals that there isn't a one-size-fits-all answer to a brand's product placement strategy. While standout and standard placements both show significant benefits, the choice between them should align with a brand's overall marketing strategy, risk tolerance, and capacity to support a standout placement with additional marketing activities. Both scaled campaigns and significant moments in tentpole content hold their unique advantages. Brands are encouraged to consider how these strategies align with their marketing goals to maximize impact. If you need help from BENlabs pushing the boundaries of innovative marketing, I’m happy to help craft your brand’s strategy. #ProductPlacement #MarketingStrategy #BrandImpact #YouGov #ResearchHighlights https://lnkd.in/dDxEMvpZ

Making great content is a lot of work and a little help would be nice. A lot of help? Even better. Meet your new content team with TubeBuddy AI Agents.

We’re backkkk! 👏 Mark your calendars for May 27! #EmergingCreatorAwards