We’re excited to launch our LinkedIn newsletter! Read the latest life sciences industry trends and insights Beghou is discussing — from how to drive customer engagement to maximizing the value of AI investments.
Beghou Consulting
Business Consulting and Services
Evanston, IL 12,623 followers
Enhancing Life Sciences Commercial Operations
About us
Beghou Consulting provides sales force and marketing consulting services to clients in the pharmaceutical and health care industries. We bring significant expertise in addressing sales and marketing issues and in developing advanced analytic approaches to support our clients' decision-making. We pride ourselves on our growing list of long-term clients, for whom we deliver an increasing array of services and analyses. Our clients are developing and launching innovative, high-profile products, and as such require a partner that provides similarly innovative insights and processes to support their sales force and marketing management.
- Website
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http://www.beghouconsulting.com
External link for Beghou Consulting
- Industry
- Business Consulting and Services
- Company size
- 201-500 employees
- Headquarters
- Evanston, IL
- Type
- Privately Held
- Founded
- 1993
Locations
Employees at Beghou Consulting
Updates
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Please join us in welcoming our latest graduate class of new hires to the Beghou team! They recently joined us at the Evanston office for onboarding, where they immersed themselves in our culture of collaboration and excellence. They bring a diverse range of skills, backgrounds and fresh perspectives. We can't wait to see the impact they will make! If you are passionate about joining a collaborative, innovative and dynamic team that helps emerging life sciences companies commercialize with agility and precision, explore our current openings here: https://lnkd.in/dHyXgYPS #hiring #careers #datascience #consulting
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As AI models continue to advance, there is a critical need for robust testing of these models. Read Piotr Kula’s take on why expert review remains a critical component of AI production workflows.
Life Sciences Commercial Operations Expert | Aesthetics & Dermatology | AI & Data | Rare Disease
Like many, I’ve been having some great conversations with clients and industry peers around the GenAI hype, and one topic has stood out: 💡the need for robust testing before GenAI-enabled applications go into production. Why is this such a foundational ingredient for success? Because LLMs aren’t like the tools we’re used to. ❌Unlike SQL or Excel, LLMs can confidently spit out incorrect or incomplete answers. ❌LLMs’ inaccuracies are potentially dangerous because end users are encouraged to treat AI agents as “expert” assistants. We must develop strategies to identify and correct what LLMs get wrong so we can better take advantage of everything they get right. ⌛Right now, we see teams collecting feedback from users who identify incorrect answers—but this isn’t a sustainable approach. Users are typically not domain experts, and they can’t always identify LLMs’ incorrect answers. If they do catch problem answers, they may also rightfully lose trust in the model. Here’s what we need instead: ✅relevant, engaged experts working on each use case ✅a testing strategy that incorporates regular expert reviews ✅high-quality unit tests that use AI judges as complements—not replacements—for SMEs and consultants We’re only at the beginning of the AI wave. Models will evolve. More content will be added into vector stores. And unforeseen obstacles will rear their ugly heads. 🏆To develop truly successful GenAI applications, we must ensure expert reviews are inherently baked into the process as a critical component of all production workflows. AKA, as we ride the AI wave, let’s make sure we don’t leave the human element behind. #AI #GenAI #DataScience #DomainExperts #LLM #LLM #RAG
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From developing technical skills to embracing opportunities to be a leader, Associate Manager Josh Johnson shares what it is like to build a career at Beghou. Read more in his Be You @ Beghou profile: https://ow.ly/Kqn450Ss9uh
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“As the initial excitement around generative AI wears off and companies grapple with the reality of standing up an AI-enabled commercial operation, they will be forced to place renewed emphasis on their data and technology fundamentals.” Dan Schulman comments on AI in the pharma industry in 2024 in Med Ad News. Read more: https://ow.ly/aifI50Ss9yN
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In an environment marked by new launch and competitive pressures, pharma companies know they need to break out of traditional approaches and put patients at the center of their commercial efforts. The data warehouse can lead the way toward patient-centric commercial operations. Here’s how.
4 Keys to Building Patient-Centric Data Warehouses
Beghou Consulting on LinkedIn
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Save your seat for tomorrow’s webinar to walk away with an omnichannel blueprint that will help commercial teams: 🤝 Break down siloes and embrace processes that enable a customer-centric commercial model. 📊 Take advantage of predictive data and local knowledge to drive promotional orchestration. 👩⚕️⚕️ Drive coordinated engagement across channels and transform insights into action. Register here: https://ow.ly/fR5X50SoH1a #pharmaceutical #customerengagement #omnichannel
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Don’t miss our webinar sharing the blueprint for a successful omnichannel program. On Thursday at 11 a.m. ET, Amish Dhanani, Sonam Dubey and David Laros will walk through a case study on how an #oncology biotech successfully launched against an entrenched brand using #omnichannel. Register here ➡️https://ow.ly/lCAj50SoGkU
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Join us on June 27th to see the case study that was awarded "Best Presentation" at the PMSA Annual Conference. Amish Dhanani, Sonam Dubey and David Laros will provide actionable insights on how to implement a customer-centric launch. Register here: https://lnkd.in/gH96fjhy
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Did you miss David Laros’ “Best Presentation” at PMSA 2024? Join us on June 27th at 11 a.m. ET to see the omnichannel case study that helped an oncology biotech successfully launch against an entrenched brand. Along with Sonam Dubey and Amish Dhanani, he’ll share the blueprint for #omnichannel excellence in an engaging webinar.
You are invited to join a webinar: The Oncology Omnichannel Blueprint: Key Learnings from a Biotech’s Successful Launch
zoom.us