Stuart Meyler was asked to share his insights as part of a Databox and Jasper survey of over 600 agencies and companies across various industries. Their goal was to understand how agencies are leveraging generative AI in their marketing efforts and what lessons can be learned from their experiences. The summary article quotes Stuart sharing how the Beeby Clark+Meyler team has seen a lot of success by “using generative AI to develop paid social creative and to track its effectiveness. Because the tool analyzes data along with pattern recognition, it can highlight things like how many people are in an image and the impact of that on revenue (turns out more is better, but still don’t know how many is too many). Those are insights we may or may not have thought to look at and there are 100’s more in the emerging area of ‘creative analytics’.” #advertising #AI #performancemarketing #digitaladvertising
Beeby Clark+Meyler
Advertising Services
Stamford, CT 5,880 followers
Exceptional Performance Marketing
About us
Beeby Clark+Meyler is an award winning Performance Marketing agency, helping clients achieve business success through innovation in paid, owned, and earned media. Founded in 2005, Beeby Clark+Meyler has pioneered many digital media firsts in the areas of video distribution, search engine marketing, performance display, social media, mobile media, and mobile and facebook application development. Our conceptual programs have received numerous awards for creativity and business effectiveness. Beeby Clark+Meyler has offices in New York, NY and Stamford, CT.
- Website
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http://www.beebyclarkmeyler.com
External link for Beeby Clark+Meyler
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Stamford, CT
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Digital Media, Social Media, Search Engine Marketing, Mobile Marketing, Website Development, Mobile Application Development, Video Production, Media Planning, Integrated Marketing, programmatic, integrated communications, SEO, Advertising, Marketing, CRM, Paid Social Media, TV, OTT, Creative, Salesforce, Salesforce Marketing Cloud, Pardot, DMP, and Media Planning
Locations
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Primary
290 Harbor Drive
Stamford, CT 06902, US
Employees at Beeby Clark+Meyler
Updates
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BCM has released "Ventas-AI", an innovative AI-stack designed for creative pre-launch optimization, creative testing, and generative production of improved ad creative. Ventas-AI enables clients to accelerate learning at scale and provide media algorithms, such as Meta's, with the creative signals they need to engage and convert the right audiences. Thank you Omneky for your continued partnership! #AI #Advertising #PerformanceMarketing #DigitalMedia
Performance Marketing Agency, Beeby Clark+Meyler, pushes the boundaries of AI-led advertising with the release of "Ventas-AI", an AI-stack delivering more measurable and rapid Creative Testing and Optimization.
prnewswire.com
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Beeby Clark+Meyler reposted this
🌴 AdFest 2024 welcomes its newest speaker, Brooke Abbott, the Associate Director of Paid Search at Beeby Clark+Meyler! Joining BCM in 2019 as an Analyst, Brooke Abbott quickly rose to Associate Director of Paid Search. She leads the strategic Paid Search Programs for clients across hospitality and travel verticals. Her role has evolved to leverage her expertise to shape business strategies, and craft integrated marketing solutions. Brooke is passionate about fostering strong relationships, promoting thought leadership, and developing high-performing teams. Brooke earned her B.A. in Psychology from Barnard College and an M.S. in Marketing Communications from Manhattanville College. Although based in New York City, she frequently collaborates with her team at BCM's main office in Stamford, CT. About AdFest 2024 📍Dorado Beach, Ritz-Carlton , PR 📅 October 6 - 9, 2024 Interested in speaking at AdFest 2024? https://lnkd.in/eTikMKcD Request your invitation to this immersive experience for executive marketers: https://lnkd.in/ek_8nU3c #AdFest #AdFest2024 #AdMedia #AdvertiserSummit #AdvertiserEvent #MarketerSummit #MarketerEvent #SpeakingEngagement #SpeakingOpportunity
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Thank you, Amy McClain-Ponder, for your continued thought leadership!
Amy McClain-Ponder. Group Director, Performance Media at Beeby Clark+Meyler, on stage at the MediaPost Search & Performance Insider Summit #MediaPostInsiderSummits
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Google Ads not working for you? Check out these tips from Optmyzr & Amy McClain-Ponder, our Group Director of Paid Search. If you need a more in depth audit on your Google Ads account, reach out to BCM. https://lnkd.in/envXdfti
Cracking the Code: Why Your Google Ads Might Not Be Working
optmyzr.com
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Beeby Clark+Meyler reposted this
🚨 Speaker Announcement 🚨 Amy McClain-Ponder, Group Director, Performance Media at Beeby Clark+Meyler will be taking the stage on 5/4 to talk about Search on Consumer's Terms at MediaPost's Search & Performance Insider Summit. Hear from Amy and other industry leaders this May in Nashville: https://lnkd.in/e_Tr7FE #MediaPostInsiderSummits
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Join our Director of Paid Social & Performance Media, Max Cammarota, and hear how he is using GenAI to scale our client's business
Excited to share that I will be hosting a breakfast event for Ad Agencies and Ad-Tech AI Builders on April 30th at 9 am. One of our featured guests will be Max Cammarota, Director of Paid Social & Performance Media at Beeby Clark+Meyler. This event will be a small gathering aimed at fostering meaningful connections among advertising leaders. 25 spots available. RSVP or DM me to secure one.
AI Advertising Breakfast · Luma
lu.ma
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Brooke Abbott, Associate Director of Paid Search at Beeby Clark + Meyler, provides expert insights on ‘Embracing Psychology in a Post-Keyword Age’ in the latest feature for Mediapost. Explore cutting-edge techniques as Brooke unveils innovative approaches to mastering the dynamic realm of Paid Search. Learn how prioritizing audience psychology can revolutionize your campaigns and keep you ahead of the curve in PPC evolution. Dive into the article to discover actionable tactics for success by clicking the link below #GoBCM #BeebyClarkMeyler #PerformanceMarketingAgency #PerformanceMarketing #PPC #PaidSearch #AudienceFirst #Psychology https://lnkd.in/eFz5r2Pg
Embracing Psychology In A Post-Keyword Age
mediapost.com
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At BCM, our keen interest in B2B brand marketing led Michael Clark and James Mullany to the recent B2B Brand-to-Demand Conference at LinkedIn. Their key takeaway? That 95% of B2B buyers are not actively seeking to purchase products or services at any given time. Instead, they begin their journey with a predetermined list of potential vendors, with 90% ultimately making their purchase from that initial list. To secure a spot on this list, strong awareness levels are crucial. Considering strategies beyond lower-funnel tactics is essential to staying ahead. Are you ready to prioritize brand awareness strategies and seize opportunities? #GoBCM #BeebyClarkMeyler #PerformanceMarketingAgency #BrandAwarenessStrategy #B2B #LinkedIn #Conference
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