It’s been one month since the inaugural Outside Festival, and we’re still grinning from ear to ear about the successful event! Learn about how Backbone PR supported the festival in our latest case study: https://lnkd.in/g3RYuRhy
Backbone Media
Marketing Services
Carbondale, CO 7,545 followers
Our mission is to amplify active lifestyle brands to expand their communities and cultivate lasting connections.
About us
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.
- Website
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http://www.backbone.media
External link for Backbone Media
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Carbondale, CO
- Type
- Partnership
- Founded
- 1997
- Specialties
- Public Relations, Media Planning & Buying, Social Media, Media Events, Media Hosting, Digital Media, Product Placement, Crisis Communications, Facebook Advertising, Ecommerce Marketing, Marketing Consulting, Google Advertising, YouTube Advertising, TV Advertising, Affiliate Marketing, SEO, Programmatic, SEM, and YouTube
Locations
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Primary
Get directions
65 N 4th Street
Suite 1
Carbondale, CO 81623, US
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Get directions
3001 Brighton Boulevard, Suite 900
Denver, Colorado 80216, US
Employees at Backbone Media
Updates
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Backbone is #hiring. We're looking for an experienced PR pro with a passion for hunting and/or fishing.
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Introducing... Measure What Matters, an ongoing guide from Backbone to help navigate the complex, changing world of media measurement. In this content series, we’ll map out every part of a holistic measurement strategy and delve into primary decision-making tools, like media mix modeling, incrementality, and multi-touch attribution, as well as other measurement methods, like experimentation, sample testing, web properties, digital infrastructure, and more. https://lnkd.in/gPbNHAhB Sign up for our newsletter to get this news straight into your inbox: https://lnkd.in/gKSEBTWV
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ICYMI: Check out our media team's roundup of pertinent updates and biggest opportunities coming out of 2024 advertising upfronts: https://lnkd.in/gBP3Pd4v
2024 Ad Upfronts: Key Takeaways and Recommendations
backbone.media
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Earlier this month, nearly 150 Backbone and rygr team members ventured out to Carbondale, Colorado, for The Charge, an annual company event where we camp out, celebrate work wins, talk about business, get outside, and most importantly, bond as a collective team. We laughed until we cried, donned our finest costumes, got inspired by incredible industry work, and forged friendships across teams and disciples. Here's a peek at some of the fun that was had:
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We are thrilled to partner with Schaefer Outfitter, iconic maker of high-end western gear and apparel, as their PR and Affiliate Marketing AOR. Born in the shadows of the Tetons in Jackson Hole, Wyoming, Schaefer Outfitter is dedicated to American tradition.
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According to the CDC, mosquitos are the deadliest animal in the world. With mosquito season upon us, Backbone aided client Thermacell Repellents, Inc. in developing an affiliate marketing strategy that would create buzz (the good kind) and positively impact their bottom line. Check out the case study here: https://lnkd.in/dUbjWfpk
Thermacell Affiliate Strategy Pivot
backbone.media
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Last week, we had the pleasure of having ad industry powerhouse Kristen Cavallo deliver the keynote at our annual all-agency event, The Charge. She sparked creative inspiration among our teams, discussed the importance of remaining interesting, and left us feeling energized about the future of influence. Thank you, Kristen!
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Backbone Media reposted this
Associate Director of Social Media at Backbone Media & general outdoor enthusiast 🏕️
This Friday is Outside For Business' " The Summit"! I am lucky to be speaking on a panel (representing Backbone Media) all about social media in the outdoor industry. Our conversation is titled "Engagement or Enragement" so it may get spicy! 😉 Looking forward to connecting, chatting, listening, and learning. See you there!
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We're hiring a (Senior) PR Account Manager with deep expertise in the hunt/fish space. If you respect the challenge of the hunt and the sheer joy of outsmarting a fish, this role may be perfect for you. Apply here: https://lnkd.in/gnNAFMvN