AX Beauty Brands reposted this
American Exchange Group has acquired skincare brand Indie Lee & Co.. The deal comes one year after AEG entered the beauty space with its acquisition of beauty incubator HatchCollective and marks its first acquisition of a premium brand in the space. “We see a tremendous opportunity to develop Indie Lee’s direct-to-consumer business by leveraging American Exchange Group’s expertise and resources,” said Alen Mamrout, CEO of American Exchange Group. #beautybusiness #beautyindustry #skincare #finance