Avenue Z

It's no secret we have the BEST interns at Avenue Z! 🌟 In honor of National Intern Day, we asked our talented interns to share their favorite part of working with us. Their responses highlight what makes Avenue Z a special place. Join us in celebrating their contributions and dedication! Interested in joining our team? Check out our career opps ➡ https://lnkd.in/e2yy8WXE #NationalInternDay #AvenueZInterns #WorkCulture #InternLife

63% of TikTok users search and even more (71.2%) shop. 👀 Here's how to get your content FOUND on the platform.👇

Join us next week at the Playtime & Kids Hub New York! When? ➡ July 28-30, 2024 Where? ➡ Metropolitan Pavilion, #NYC Who's speaking? ➡ Mindi Smith, Founder of The Little Red Planet ➡ paige lauren, Founder of Paige Lauren ➡ Jennifer Cattaui, Founder of Babesta ➡ Jonathan Snow, DMD, Avenue Z Who's coming? Splendid, a contemporary lifestyle brand | Janie and Jack | Beach Riot LLC | Steve Madden | The Beaufort Bonnet Company | Shop Melissa US | Vintage Havana | Chaser Brand ...and more! Get your pass here ➡ https://lnkd.in/eM-47k2f

With a Business Degree in Marketing and nearly 5 years of experience in the field, I've seen many companies underestimate the power of email marketing. When done correctly, email campaigns can generate significant revenue. However, it’s crucial to respect communication subscriptions, privacy laws, GDPR, and email regulations. To help you stay compliant and effective in your email marketing efforts with HubSpot, here are some useful tips: 1) Designate users as Marketing Contacts (updated via form submission, workflow, or import). 2) Secure the user's consent to subscribe to specific email subscriptions (via form submission, manually opting them in on their contact record, or using a workflow, as long as you have their consent). 3) Enable the HubSpot feature to automatically send a "Double Opt-in" email for subscription confirmation. 4) Activate the HubSpot feature to send a follow-up confirmation email once the user confirms their subscription from the "Double Opt-in" email. 5) Ensure your HubSpot client subscription pages are always up to date. By following these steps, you can enhance your email marketing strategy while remaining compliant. Let's make the most of our email marketing efforts! ✉️ #Marketing #EmailMarketing #HubSpot #GDPR #PrivacyLaws #BusinessTips

Any guesses on what the financial impact of this will be? Most business leaders have been there - that moment when technology fails us at the most critical time. The recent outages affecting Microsoft Windows and CrowdStrike remind us that even industry giants aren't immune to these challenges. As someone that builds software and provides cyber protection services, I can't help but reflect on the ripple effects such incidents have on businesses and the ensuing reputational damage. It's not just about temporary inconvenience; it's about trust, reliability, and the relationships we build with our tech partners and how those choices impact our customers. These events serve as a powerful reminder that just because your platforms are quiet doesn’t mean you can put your feet up. What should you do? 1. Invest in IT monitoring and auditing tools and have in place proper protocols for isolated test environments. Actually read the reports from your CIO’s/CTO’s done by 3rd party IT audit firms. 2. Diversify your application workloads, use multiple availability zones, fund dry-runs for your DR and data recovery plans, and leverage multi-cloud strategies where possible. 3. Choose a tech partner with the capabilties to quickly jump in and perform triage in parallel with communication workstreams. To be clear even these things may not be enough when problems happen at the hyperscaler level. Sometimes all you can do is diagnose, mitigate, and communciate. That’s when crisis communication and brand protection strategies kick in. Be timely, frequent, consistent, transparent and available to your customer to maintain SLA’s and salvage trust. How do you prepare for an extreme technology failure that will literally impact your ability to sell in the future? What lessons can we learn to build more resilient businesses and keep the trust of our customer? I'd love to hear your thoughts and experiences. #TechResilience #BusinessContinuity #BrandReputation #CrisisCommunications

Amazon Prime Day 2024 set a new benchmark with $14.2 billion in U.S. online sales, an 11% year-over-year increase. This year, consumer electronics and back-to-school products led the charge, revealing key trends and opportunities for brands in performance media, social commerce, and digital marketing. Right Now: ➡ Focus on high-demand categories to boost your performance media campaigns. ➡ Enhance customer experiences with AI-driven tools like Amazon's Rufus shopping assistant. ➡ Align your digital marketing efforts with major shopping events to maximize impact. Next Year: ➡ Develop robust digital strategies and campaigns well in advance. Invest in performance PR and TikTok Shop presence. ➡ Conduct A/B testing and improve website user experience. ➡ Harness these insights to drive success in your campaigns. Read more here: https://lnkd.in/gCut-NAA #AmazonPrimeDay #DigitalMarketing #SocialCommerce #PerformanceMedia #EcommerceTrends #AIInMarketing #UGC #InfluencerMarketing

“The main goal is to create an offering and create a business that pulls in the best of PR and communications in the traditional aspect, pulls in the best of marketing and the new and emerging tools that are being used on platforms like TikTok and bringing quantifiable data to inform people's brand strategy...Right now, we haven't seen that done before.” - Nneka Etoniru #brandstrategy #avenuez #prweek

Join us in congratulating Nneka Etoniru on her elevation to Avenue Z’s EVP, Global Brand Strategy! With nearly 15 years of experience in press and communications, Nneka has a proven track record of elevating brand positioning, navigating crises, and managing reputations. We are excited to see her lead our Brand Strategy, offering strategic counsel to help clients increase revenue and protect their reputations. Read more here: https://lnkd.in/emkFWxpP #reputation #influence #promotion #companynews

Describe your job in 6 emojis or less (we'll go first): 📈🚀📱🛍 📣 🌐 #WorldEmojiDay #influence

How do we know we can do this for other clients? We did it for ourselves. Here's how we got our TikTok Shop expertise to the top of search and AI Overview rankings. 📈