Atlas Creative

One thing I’ve loved about Roblox since we got involved earlier this year is the warm welcome by the whole community. And that’s what Roblox is all about - community, social, and playing. From Roblox HQ, to studios, developers, game designers, artists, sound designers, and everyone in between - you rock! Excited to see you all at RDC this year. Now back to it… 🎮👷♂️

👟 Check out the latest Atlas Creative work with our partners Manchester City & PUMA. We integrated the new 2024 Manchester City Home kit directly into our original IP maps alongside in-network maps from Good Gamers and Finest. And what is even more fun is when Man City won the Premiere League the trophy showed up across all the maps to celebrate! Huge shoutout to everyone involved! We have some of the best partners in the world and we can't wait to show you what we have coming up next.

What can we learn from LEGO's continued success on Fortnite? Fortnite is proving to be an instrumental platform for brands aiming to leave a lasting impression in the gaming world. The significant focus from LEGO, underscored by major investments from Disney in Fortnite, indicates a promising future for innovative brand collaborations. LEGO's $1 billion investment into Epic Games back in 2022, shows us that LEGO believes the future of gaming is Fortnite and other UGC platforms. This investment mirrors the confidence Disney has shown, suggesting that Fortnite is quickly becoming the essential venue for the entertainment industry’s biggest names. The recent LEGO Star Wars update in Fortnite—LEGO's most substantial yet—exemplifies how these collaborations can refresh and deepen a brand's impact, combining rich narratives with interactive play. The introduction of LEGO Islands within Fortnite Creative is particularly groundbreaking. It empowers players to create games using LEGO assets, adhering to LEGO’s family-friendly guidelines. This not only enhances user engagement by allowing fans to contribute directly to the brand's universe but also sets a foundation for continual innovation within the UEFN framework. Despite early iterations of unofficial LEGO UGC games seeing limited success finding players, the future looks promising as these tools and their creative potential expand. The strategy employed by LEGO—leveraging Fortnite not just as a marketing channel but as a creative ecosystem—offers a template for other brands. This approach capitalizes on Fortnite’s dynamic capabilities to engage users more profoundly than traditional advertising avenues ever could. The ongoing development and enhancement of the UEFN tools promise to unlock even more opportunities for brands to innovate and truly resonate with a global audience. For brands contemplating a foray into gaming, the LEGO strategy within Fortnite provides compelling insights. It demonstrates the importance of integrating with a platform that aligns seamlessly with a brand's identity and audience expectations. Fortnite’s vast reach and highly interactive environment present a huge opportunity for brands to weave their narratives, broaden their demographic appeal, and create memorable experiences that go beyond passive viewership to active participation. As LEGO continues to refine its presence within Fortnite, spurred by the recent success of their Star Wars collaboration and Disney's backing hinting at more grandiose projects on the horizon, the pathway for brand integration in gaming is being redefined. Please reach out if you are interested in finding the best way to integrate your brand onto these platforms. #Fortnite #LEGO #BrandIntegration #DigitalInnovation #GamingIndustry #EpicGames #Disney

🛍 e-Commerce has landed on Roblox! There is a new massive e-commerce collab between Walmart X Roblox. They are testing the waters and this feature should be available to everyone within the coming months. This opens up a whole new world of possibilities bridging the digital and physical world together. Here I am below about to purchase the TAL Stainless Steel tumbler directly through Walmart - so cool! Can’t wait to integrate e-commerce directly into experiences with our partners. Please reach out if you would like to learn how your brand can leverage e-commerce in Roblox. Link to the article by Alexander Lee below for more info. https://lnkd.in/eZKzwuEF

Had a great convo with Eammonn Dignam from Fox News Media on all things metaverse. We talked through current state of UGC, e-commerce potential and more! https://lnkd.in/eqqSUb5t

Anime is a $31b Market with 600m Fans Worldwide - it’s a global sensation! You've probably noticed big names like McDonald's, Dolce & Gabbana, Bape, and GUCCI getting involved. Anime has become a powerhouse in its own right, influencing everything from fashion to entertainment. Anime, by no means a coincidence, is one of the most popular genres on Roblox and the largest game on the platform is based on popular anime themes. Millions of players interact with anime IP every single day. Why are these so popular? 💫 They take a beloved universe or idea and give players full immersion! 💪 They often lean into Power Progression and Constant Evolution: Many games center around grinding for power-ups, mastering abilities, collecting in-game items, keeping players coming back for more. 🚪 Roblox offers a low barrier to entry for players curious about anime. These games provide a familiar and social environment to experience anime tropes, combat styles, and storylines, potentially sparking a lifelong love for the genre. 👨🍳 We’ve been cooking something up at Atlas Creative.. watch this space! Sharing a great report from Fandom on the state of anime gaming in the comments too for those wanting to read more.

💸 Think you can conquer Fortnite's creator economy overnight? The real secret to joining the million-dollar club is more than you might think! As more creators, studios, and brands explore Unreal Engine for Fortnite, it's important to approach it with the right mindset and expectations. The allure of UEFN is undeniable, offering a canvas for boundless creativity and connection - not to mention being able to tap into a powerful community of Fortnite users. However, I see more and more new "consultants", agencies and studios popping up promising the world to brands when it comes to monetization. There is a very real path towards meaningful revenue on Fortnite, it just isn't the get rich quick scheme most people are selling - if it was they would be doing it themselves instead of selling it. The landscape within UEFN is as competitive as it is creative. The creators at the top didn't just build an experience and find success overnight; they nurtured it like a startup. Behind the impressive earnings you see attached are years of relentless iteration—most maps at the top boast over 750 versions and are at least two years old—each one going through a cycle of community building, feedback, marketing, and purposeful iteration. The secret to flourishing in Fortnite isn't found in a rush for riches; it's in the dedication to your game, the commitment to your audience, and the willingness to evolve. It's a long-term journey and along the way success is measured not just in revenue, but in the community you grow and the awareness you gain with a key demographic. For those looking to make their mark in UEFN, Atlas Creative would love to help. We have had branded/IP experiences thrive within the first week but more than likely if you do want to build an experience with revenue as a KPI it takes a strong strategy and a lot of work - work that Atlas is very familiar with putting in. Huge shoutout to Fortnite.gg for the awesome data and insights! They are the go to website for all things Fortnite. #UEFN #BrandMarketing #UGC #Metaverse

📽 Roll out the Roblox Red Carpet and let's explore why the world of entertainment is so invested into Roblox. Roblox is rapidly becoming the virtual Hollywood for the TV and movie industry, offering a direct line to a captivated audience. When more and more of the next generation is spending more time on Roblox then watching TV it is clear why Hollywood is interested in finding ways to immerse themselves into Roblox. We can learn a lot from two box office behemoths—Ghostbusters and Godzilla—as they unveiled different yet successful strategies within Roblox. 👻 Ghostbusters: Opted for integration into a popular Easy Obby. Through integration GameFam and Columbia Pictures are able to draw players in with familiarity; while still giving them a slice of the Ghostbusters' world, complete with ghost-busting gear and collectible Mini-Puffs. The success here lies in intertwining with existing hits and then leveraging that audience to amplify their movie. 🐊 Godzilla X Kong: Warner Bros Entertainment and The Gang chose to craft an entirely new experience with an interactive game, immersing players in the epic showdown that will be in Godzilla X Kong. They start their experience with an in game trailer but soon into it Kong smashes through the screen and beckons players to step through and go on a journey. This stand-alone experience is an exciting way to do immersive marketing, engaging players by making them part of the storyline. And then everything culminates with a full trailer and free UGC at the end, rewarding players for finishing the journey. Both strategies—integration and full experience—have their merits. Integrations can tap into established player bases, offering a comfortable blend of the new and the familiar, while full experiences demand attention, promising a unique journey into the movie. The choice between the two is a strategic decision and comes down to budget, target audience and more! Atlas Creative would love to help you and your team walk through different options and find what is best for you. ⁠ Great job to all involved. And shoutout to the entertainment team at Roblox for building this space out more and more for creators! #roblox #marketing #immersivetrailer #ugc Todd Lichten

Our team will be at GDC! Will you? We'd love to connect on all things immersive/UGC gaming. Just reach out or comment below and we will make sure to get something on the calendar 😊

🐼 The recent launch of the "Kung Fu Panda 4" game on Roblox by Sawhorse and NBC Universal offers valuable insights into crafting successful brand experiences in the metaverse. Huge congrats to everyone involved. I went in and played this morning and here are three great things they did that every brand should focus on. 1) Seamless Soft Tutorials 📖 We usually try to stay away from building standard tutorials which might sound weird but the idea is most players on Fortnite or Roblox want to dive into the action and at this point we believe there are more user focused ways to teach a core game loop. Kung Fu Panda does this great by introducing a short, engaging cinematic with Po that serves as a soft tutorial. It's concise yet packed with essential information, allowing players to quickly dive into the action without the usual tutorial drag. This approach respects the players' eagerness to start playing while ensuring they're well-informed. 2) Social Encouragement 😎 Right from the get-go, the game encourages players to team up with friends, tapping into Roblox's inherently social nature. This not only enhances the gaming experience but also boosts game metrics, as playing with friends or making new ones in-game significantly enriches player engagement. 3) Player Interest Over Monetization 💸 The game's stance of "No Robux. Everything is free" is a bold and refreshing strategy. It prioritizes player experience over immediate monetization, signaling to the community that the brand values their enjoyment and engagement above all. This approach can foster a positive brand image and long-term loyalty among players. The result? An impressive 95% like rating from nearly 6,000 votes and a rapidly growing player base, with 13,000 concurrent users and climbing. These metrics speak volumes about the effectiveness of their strategy. 🧠 What Brands Can Learn - Crafting engaging, non-intrusive tutorials that respect the player's desire to start playing dramatically increases initial playtime. - Encouraging social interactions to leverage Roblox's community-driven platform boosts all around game stats. - Prioritizing player experience, possibly even over immediate monetization, to build brand loyalty is a refreshing way to build a community. As we at Atlas Creative continue to explore and innovate within Roblox, these insights serve as a valuable guide for creating brand experiences that resonate deeply with the platform's vibrant community. The "Kung Fu Panda 4" Roblox game sets a compelling precedent for how brands can engage meaningfully in the metaverse, and it's an approach worth considering for any brand looking to make a lasting impact. #Roblox #BrandEngagement #MetaverseMarketing #KungFuPanda4 #GamingCommunity