@hotel

Listen to Konrad Waliszewski convincingly explain why 'Social Media is the New SEO' in one our best Travel Trends Podcast's yet! There are so many important insights and takeaways from this conversation. A Few Highlights: - Uncover the reason why @hotel accounts dominate Instagram when searching for hotels in major cities. - Find out how they leveraged the pandemic to grow their audience, resulting in 140+ million followers, 4 billion monthly searches, and daily viral content posts - Explore the untapped potential of social commerce and how it surpasses time spent on websites and apps. - Discover the secret behind the algorithms that give them a competitive edge - Learn how they provide exclusive deals through a closed user group. - Understand the shifts in travel behavior and the rise of remote work. - Feel free to share/comment on your insights. Plus, more good news! Konrad will be joining us for our AI Summit Feb 21-22. Make sure you register now. Free Registration Still Available. Visit our website. https://lnkd.in/gvuzHd3q #hotels #socialmedia #traveltrends #podcast

Tripscout's collaboration with Destination partners this year has been nothing short of extraordinary. We’ve partnered with some of the greatest places across the United States and Europe to showcase the beauty and uniqueness of each destination. Through our journey, we’ve discovered hidden gems, experienced iconic attractions, and transported our audience to new places through the power of storytelling. None of this would have been possible without all of the incredible creators we were able to work with or the team at Tripscout.😍 I'm beyond grateful for everyone who was a part of our 2023 journey. Thank you to our valued clients, Miles Partnership, our amazing content creators, and most importantly the Tripscout team for working so hard. 2024, we’re excited for you! 🤩 Our end-of-2023 reel is live on Instagram; enjoy! https://lnkd.in/gGcMcbcs

8 stats on social media and social commerce worth sharing from my keynote at the Digital Travel Summit a couple weeks ago: 1. People now spend an average of 2.5 hours PER DAY on social media (DataReportal) 2. Estimated value of the social commerce industry by 2025 is $1.2T (Forrester) 3. 13% of all e-commerce in China and 10% in South Korea (both the earliest adopters of new mobile behavior) was made directly on social media platforms (Accenture) 4. 80% of consumers use social media to research products and services before they buy (Hubspot) 5. 92% of consumers say they are more likely to trust a brand that they engage with on social media (Sprout Social) 6. 76% of TikTok users have made a purchase from a brand they first discovered on TikTok (Shopify) 7. Social Media’s share of online time is now over 40%+ for ages 16-35 8. Each generation increasingly relies on user-generated video / creators to inform their purchase decisions, currently 70/64% for Gen Z, 68/57% for Millennial, 47/41% for Gen X, and 22/16% for Boomers (Deloitte) Travel was the first large purchase that many of us ever made on the internet. The travel industry was a pioneer for e-commerce. We continue to be excited that like the industry did in the early 2000s, we have a unique moment to continue that evolution into the modern internet - which is social media and social commerce.

@hotel had 5 videos get over 10m+ views on Instagram this week 🔥 You can watch them here: https://lnkd.in/ePpAvBnB

“On average, working age people are now spending up to two and a half hours on social media platforms each day…. Perhaps no one in travel has taken that more to heart than @hotel, a hotel booking platform that founder and CEO Konrad Waliszewski compared to an ‘OTA for Instagram and TikTok.’” “Social media is the new SEO, and travelers search on Instagram and TikTok before Google.” https://lnkd.in/eMepxmjP

How Social Media Opened the Door for a New Type of OTA https://lnkd.in/egcptB-B