ASOTU | More Than Cars

There are better ways to bring back lost service customers. Engage service customers who: ✅ Aren't communicated with properly ✅ Possibly had a poor experience ✅ Haven't been around in awhile ASOTU | More Than Cars teams up with Activator Dealer Solutions in this ASOTU Edge 30 minute webinar. Join Bobby Gaudreau and Michael Whitlow as they dive into store data with Jacob Blair from Tim Dahle Mazda Southtowne. 📺 Watch here: https://lnkd.in/ghmkSVbS #AutomotiveIndustry #DealershipSuccess #CustomerLoyalty #InnovativeMarketing #ASOTU

Grow your social media from ZERO. After a recent social media training session, Dalton Miller from Rohrman Toyota reached over 100k views with his first 2 posts on TikTok. Nick Kulaga and Dalton Miller from Rohrman Automotive Group share quick tips on growing your social media following through creating valuable content and networking with others. ▶ Watch on YouTube: https://lnkd.in/gy3kib-3 🍎 Listen on Apple Podcasts: https://lnkd.in/geMi6RNU 🎧 Listen on Spotify: https://lnkd.in/gMi8q32G What’s your favorite social platform to network on? #autoindustry #autosales #socialmedia #dealership

Today we’re talking about declining vehicle prices consumers aren’t seeing. We also talk about a sub $20/mo EV lease, as well as Fisker’s clearance rack. Declining Vehicle Prices: The average price paid for new vehicles is set to drop for the first time since 2008, falling 3% year-over-year to about $45,000 in June. However, rising interest rates are keeping monthly payments high, with the average monthly car payment reaching a record $740, compared to $550 pre-pandemic. Dealer promotions and financial incentives now average 5% off the sticker price, compared to 10% pre-pandemic. John Patterson, owner of Hyundai, Kia, and Mazda dealerships in Southern California, notes a shift in buyer behavior as higher interest rates keep many consumers away from dealer lots despite improved vehicle availability. Read more: https://lnkd.in/eP4XkwMV Sub $20/Month EV Lease: A Nissan dealer in Colorado is offering a seemingly too-good-to-be-true lease deal on the Nissan Leaf S model, leveraging Colorado’s generous state electric vehicle tax credit, an NMAC credit, and a $1,000 Nissan EV cash rebate. Tynan’s Nissan Aurora in Aurora, CO, is advertising the lease at zero money down and only $19 per month. With fees included, the total monthly payment comes to $59. Over a 24-month lease, the cost would be just $1,850 plus minimal electricity costs. Initially, 15 units were advertised at this price, but now there are 60 available. Read more: https://lnkd.in/evMTuSJT Fisker’s Clearance Rack: Fisker, the bankrupt electric vehicle start-up, is seeking court permission to sell its remaining 3,300 vehicles at an 80% discount to American Leasing, which supplies vehicles to NYC Uber and Lyft drivers. Fisker filed for Chapter 11 bankruptcy in June after years of unprofitable operations. The proposed deal values each car at about $14,000, down from the original $70,000 price. Some vehicles are in good condition, while others need repairs and will be sold as-is. Fisker aims to sell 200 cars quickly to secure cash for payroll next month, but the deal's approval is not guaranteed. Concerns remain among creditors about Fisker's ability to pay debts and support current vehicle owners. Read more: https://lnkd.in/ej2E57eN #AutomotiveIndustry #VehiclePrices #EVs #NissanLeaf #Fisker #MarketTrends #Innovation #automotivenews

A simple phone call could mean the difference between a life-long customer and a disgruntled critic. ☎️ Swipe through to discover essential tips for mastering phone etiquette at your dealership, and let us know... What tips and tricks would you add to this list? 👇💬👇 . . . #automotivenews #morethancars #phoneetiquette #dealershiptips

"We are WOCAN." A simple yet POWERFUL statement. In just a few years, Women of Color Automotive Network (WOCAN) has made a HUGE impact on the automotive industry. This vibrant, tight-knit community provides a safe and empowering space for women of color to share their experiences, find support, and access resources to build successful careers in automotive. Don’t miss the next WOCAN annual luncheon on August 21, 2024, at NAMAD in Florida! Who's going to be there? 👋 #culture #wocan #asotu #asotucon

This is how GRIT and a winning mindset can transform your game. The worlds of baseball and business are more alike than you might imagine. Join John Fitzpatrick from Force Marketing as he reveals how mindset and a shared vision propel teams to success. ▶ See the full episode here: https://lnkd.in/g2fE9Rdc What’s your favorite sports analogy to share during a team meeting? #autoindustry #coaching #asotu #leadership

Welcome to Wednesday as we cover the full restoration of CDK’s DMS. We also talk about the big surge in hybrid loyalty, as well as a major insurance ultimatum set by State Farm to the State of California. CDK's DMS Restoration: CDK Global has made significant progress in restoring its Dealer Management System (DMS) services, with nearly all dealer connections live ahead of schedule. Initially targeting July 3 or 4 for full restoration, CDK announced that most connections were operational as of July 2, following a June 19 ransomware attack affecting over 15,000 customers in North America. Despite the challenges, dealers like Todd Szott of Szott Auto Group have returned to smooth operations and even exceeded sales goals. However, CDK has not disclosed if sensitive customer information was compromised or commented on ransom payments. Multiple lawsuits have been filed alleging compromised private information and business harm. Read more: https://lnkd.in/e6tfAhz6 Surge in Hybrid Loyalty: Customer loyalty to hybrid vehicles hit a record high in the first quarter, while demand for electric vehicles (EVs) remained flat. S&P Global Mobility reports that 42% of hybrid owners returning to the market chose another hybrid. Conventional hybrid sales more than doubled, and plug-in hybrid sales rose by 59%. Hybrids made up about 11% of light-vehicle sales, a record high, compared to EVs at 7.2%. The lower cost of hybrids, with many priced under $30,000 compared to the average EV price of over $57,000, is a major driver of this trend. Hybrids offer an eco-friendly option without significantly altering consumers' lifestyles. Read more: https://lnkd.in/e_eJGNWw State Farm's Ultimatum to California: State Farm, California's largest insurer, has threatened to exit the state unless the California Department of Insurance approves substantial rate hikes for home insurance. The requested increases are 30% for homeowners, 36% for condo owners, and 52% for renters. Other insurers, like Allstate and Farmers Direct, have already limited coverage or left the California market due to rising wildfire risks. The approval process could take months, worsening the situation for Californians already facing rising property insurance costs or being dropped by insurers. Despite the crisis, State Farm remains financially strong with a net worth of $143.2 billion and a net income of $1.2 billion last year. Read more: https://lnkd.in/e_wZwNJa #AutomotiveIndustry #CDKGlobal #HybridVehicles #EVs #Insurance #StateFarm #MarketTrends #Innovation

Trey Rohrman and Ryan Rohrman are true masters of empowerment, transforming leaders into visionaries. At Rohrman Toyota, top-notch dealers aren't just about sales—they're about cultivating a phenomenal team culture. Join Zac Kinch as he reveals the secret sauce behind team building at Rohrman Automotive Group by sharing inspiring insights on how Trey and Ryan Rohrman empower him to achieve greatness. Don't miss out on this exciting journey of leadership and excellence! Zac Kinch and Austin Conroy share these culture creating secrets and more in this next episode! ▶ Watch on YouTube: https://lnkd.in/g3RrDAvc 🍎 Listen on Apple Podcasts: https://lnkd.in/gc2qD2_q 🎧 Listen on Spotify: https://lnkd.in/gk3e8Ud2 What’s an innovative way your store creates an uplifting culture? #autoindustry #autosales #culture #leadership

Does your store thrive on a new best practice? Check out this contest! Our friends at The Reynolds and Reynolds Company are hosting this Dealer Best Practice Contest with Paul J Daly and Kyle Mountsier judging the entries. Deadline to enter is July 12th 😎

J.D. Power has spoken! Their 2024 Quality Study is out and revealing some interesting trends. 🤔 Swipe through for the full rankings, but here’s one of the biggest takeaways: EVs are having a bit of a meltdown with 266 problems per 100 vehicles (PP100), compared to 180 PP100 for traditional cars. The prime suspects? All those fancy new tech features acting up. As cars get smarter, so do our headaches, so for those in the dealership trenches, it’s all about: ⭐ Addressing tech issues head-on. ⭐ Staying knowledgeable in order to best advise your customers. ⭐ And, boosting service and support for when problems arise. What’s your take? Do you think they nailed these rankings? How are you handling tech tribulations in your dealership? Spill the beans in the comments! 👇 . . . Car photos courtesy of Car and Driver Magazine, MotorTrend Group, BMW Group, Lexus, Ford Motor Company, Nissan Motor Corporation, Toyota North America, Genesis, Edmunds, Kelley Blue Book, and Cars.com. #autoindustry #JDPower #qualityrankings #techtroubles #morethancars