Arta Finance

Arta Finance

Financial Services

Mountain View, CA 8,913 followers

because financial superpowers shouldn’t belong to just the ultra-wealthy.

About us

Unlocking the "financial superpowers" of the ultra-rich through technology. Arta Finance is the digital family office for the world. It empowers more people to gain the financial superpowers that, until now, were only accessible by ultra-high-net-worth individuals. Traditional family offices typically hire teams of professionals to access sophisticated financial strategies, exclusive investment opportunities, or connections to finance and lifestyle professionals. Through technology, Arta aims to bring these advantages to millions more people globally. Founded by a team of former Google executives and researchers, Arta is a US SEC-registered investment advisor backed by Sequoia Capital India, Ribbit Capital, Coatue and more than 140 luminaries in tech and finance. To learn more, visit artafinance.com. See disclosures here: https://artafinance.com/disclosures

Website
http://www.artafinance.com
Industry
Financial Services
Company size
51-200 employees
Headquarters
Mountain View, CA
Type
Privately Held
Founded
2021

Locations

Employees at Arta Finance

Updates

  • View organization page for Arta Finance, graphic

    8,913 followers

    If you’re a qualified purchaser, join us on Friday at 10am PT to meet our newest fund manager on the Arta platform – Blue Owl Capital – and learn about the unique way they approach private equity investing. To register for this session, sign into your Arta account and look for the calendar – or if you're not an Arta member yet, create your free account today. See you there!

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    8,913 followers

    It’s been an action-packed first half of the year at Arta! We’re excited to share all the latest tools and strategies we’ve designed to help you level up your finances. 📣 Members: Join us next week for an exclusive recap and demo session led by Arta CEO Caesar Sengupta and COO David Shapiro. This session will cover a range of topics, including: 💼 Community features to compare your portfolio to peers 📈 New solutions to gain tax efficiency and manage over-concentration 🔮 A sneak peek at what’s coming to the platform next Mark your calendar for Wednesday, July 24 at 4 pm PT. You can register via your account home screen. Not a member yet? It’s free and easy to sign up for U.S. accredited investors. See you there!

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    8,913 followers

    "To say finances are not important, people are fooling themselves in today's world." Diya Jolly, CPO of @Xero, shares the honest truth about what it means to have financial freedom. Listen to the full episode wherever you enjoy podcasts. 🖖🎧

  • View organization page for Arta Finance, graphic

    8,913 followers

    If you’re a Qualified Purchaser, log in to your Arta app to join us on July 10th to hear more about Firebolt Ventures’ investment strategy from co-founders Gokul Rajaram and Cherian Mathew. Want to get to know the team better in the meantime? Check out our recent podcast interview with Gokul and Arta CEO Caesar Sengupta – "The Superpower of Being Helpful" (link in comments). Gokul reflects on his experience at generational tech companies like Google, DoorDash, and Pinterest, as well as lessons from over a decade in angel and venture investing. To register for this session, sign in or create your free Arta account now: www.artafinance.com

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    8,913 followers

    🥱 Ever heard of “quiet quitting”? Well, your money does it too. When we think of cash, we often imagine it as a stable part of our financial portfolio. However, cash left in low-yield accounts is not just “sitting there” getting its job done. It’s effectively losing value over time. That’s called a “cash drag” on your overall portfolio. Like an unhappy employee "quiet quitting"—showing up to work but putting in minimal effort–your idle cash is doing the same. And your portfolio is quietly missing out on its full potential. Imagine if, instead of earning a near-zero return, you could secure a 2.5% annual yield on those funds. Sure, the current rate might hover around 5.5%, but let's not bank on interest rates sticking at that peak indefinitely. For our planning horizon, let's adopt a more conservative estimate of 2.5%. Over 30 years, that 2.5% yield could transform $100,000 into approximately $209,000. That’s more than double—just by making your cash work a bit harder for you. To be clear, this isn't about taking on additional risk for higher returns; it's about harnessing the power of compounding over time. For those holding significant cash in their savings account, the difference over the long term could mean the dream home, the summer vacations with the family during retirement, or the charitable contributions you hope to make down the road. All of these goals could be significantly closer with just a simple adjustment to your cash management strategy. So how do you turn your lazy dollars into star performers? High-yield savings accounts (HYSAs), certificates of deposit (CDs), municipal bonds, and Treasury securities are all valuable alternatives to consider. Each has different tax implications, liquidity horizons, and varying yields, so the first things you need to figure out are your goals and how much of your idle money you want to transform from slacker to go-getter. Here’s what to do: 1️⃣ Review your accounts: Look at the interest rates on your current savings and checking accounts to see what you’re currently earning. 2️⃣ Research alternatives: Compare high-yield savings accounts, CDs, Treasury securities, and municipal bonds to find the best fit for your needs. 3️⃣ Reallocate funds: Calculate how much cash you need for emergencies or short-term needs, and move the rest from low-yield accounts to higher-yield alternatives. 4️⃣ Consult an expert: Ask your digital family office to guide you through each step of the way. Your portfolio deserves better than quiet quitting. Head over to Arta to get a higher yield on your savings - Harvest Treasuries portfolio actually pays more than 5%! Check it out here: https://lnkd.in/gQFUuj4a And see Harvest Treasuries disclosures here: https://lnkd.in/gTjRxbS7 💪 Let’s light a fire under your idle funds and make them hustle! 💪

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    8,913 followers

    Thrilled to be included in Brent Sullivan's Direct Indexing Market Map - and to help make tax-advantaged investment strategies more accessible!

    View profile for Brent Sullivan 💸, graphic

    Founder of ADVDB | Taxable Wealth Consultant | Software Developer | Source Code + Tax Code == 💪 | Ex Zillow, Parametric, PIMCO

    v5 of the Direct Indexing Market Map trims the fat and adds a little SaaS. Permalink: https://lnkd.in/gf26vKfB Changelog: • Simplified the categories to adviser, TAMP, consumer • Removed a half dozen adjacent, though not specifically DI, vendors • Added Syntax Data (granular company exposure) • Added LifeYield (tax-efficiency) • Added Arta Finance (consumer direct indexing) • Added C8 Technologies (adviser direct indexing) • Removed the fluffy retail adviser section to focus on vendors Feedback? Add a comment or shoot me a DM.

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Funding

Arta Finance 2 total rounds

Last Round

Series A

US$ 90.0M

See more info on crunchbase