Archetype

En un mundo donde la #comunicación es más rápida y accesible que nunca, es crucial reflexionar sobre el impacto de nuestras palabras. El reciente artículo de mi compañero Hugo Páez Pablo en el blog de Archetype aborda un tema de gran relevancia: los discursos de odio en la comunicación. Hugo nos invita a considerar cómo las palabras pueden construir puentes o levantar barreras, y cómo el discurso de odio puede afectar no solo a individuos, sino a la sociedad en su conjunto. Su análisis nos muestra que la responsabilidad de comunicar con respeto y empatía recae en cada uno de nosotros. ¡Gracias Hugo por tu valiosa contribución a este tema tan importante y por recordarnos el poder que tiene la comunicación para cambiar nuestro entorno! #ComunicaciónResponsable #EmpatíaDigital #RespetoEnLaRed

🚀 Exciting Leadership Update at Archetype Australia! 🚀 We're thrilled to announce that Liz Weselby has been appointed as our new Managing Director for Australia! 🎉 Liz brings a wealth of experience and a dynamic vision to our team, promising to drive innovation and growth in our marketing communication strategies. Her leadership will undoubtedly elevate our clients' success and solidify our presence in the Australian market. Dive into the full story on Mumbrella to learn more about Liz's impressive journey and what she plans for Archetype Australia’s future: https://lnkd.in/gCfkTSHf Join us in welcoming Liz to her new role and stay tuned for the exciting developments ahead! 🌟 #Archetype #Leadership

We are thrilled to share that PRWeek has recognised Archetype UK as one of the top three biggest technology agencies in the UK! 🏆 Not only that, but we've also made it into the top 50 agencies overall. 🎉 Our journey wouldn't be possible without the incredible team, clients, and partners who support us every step of the way. We are immensely grateful for your trust and collaboration. 🙏 At Archetype UK, we're not just about PR – we are also a dynamic content and digital agency helping brands navigate the complex media landscape to achieve their goals. 🌐✨ Thank you to everyone who has been part of our journey. Here's to more milestones ahead! https://lnkd.in/dQWk74-R #PRWeek #Tech #ArchetypeUK #TopAgencies #PR #Content #Digital

We are thrilled to announce that Archetype UK has been named as one of the Sunday Times Best Places To Work! 🌟 Our commitment to positive impact, both inside and outside of our team, is at the heart of this recognition, and we couldn't be more proud to be included in this list of amazing companies. 🌱 We're looking forward to continuing our work in the future and hope you'll join us for the journey. Check out The Times' website to see our feature: https://lnkd.in/eQH-Y-aq

We couldn’t go a day without Kenny Chan at Archetype and we’re happy to see him quoted in The Wall Street Journal. Shout out to all the magical tech managers out there holding it together for the rest of us. https://lnkd.in/ekV2ijpc

To mark Earth Day today, 22nd April, Green 15, the global green team that is a collaboration of all the Next 15 brands, have brought to the fore all we’re doing at Next 15 with and in support of our lovely family of brands when it comes to our planet. This includes: 🚗 ‘Help-to-buy’ electric vehicles with Octopus Energy. We have over 40 EVs on the road  🌳 Volunteering with our sustainable action partner, OnHand • the impact platform. OnHand plants 1 tree for missions completed; together, we have planted nearly 2,500 trees  🌲 The ‘One Mortgage = One Tree’ initiative with Charles Cameron and Associates - CC&A. We have planted over 40 trees through mortgages We’ve also used Earth Day as an opportunity to celebrate our strong sustainability #credentials which include Bronze for EcoVadis, B- for CDP, as well as our recent commitment to the SBTI. In addition, our #renewable energy transition is continuing to progress, with 65% of our global electricity usage now covered by a renewable tariff. This includes 100% renewable energy at 17 offices worldwide. Green 15 also runs engagement #initiatives such as Sustainable Food January and Sustainable Fashion September, with more exciting plans for the coming year. #EarthDay2024

Nuestra directora general, Virginia Huerta, participó en una mesa redonda organizada por la Revista Anuncios sobre la #inteligenciaartificial y su impacto en las agencias de #comunicación. Esta #tecnología, que llega para quedarse y transformar nuestro trabajo, ha supuesto una verdadera revolución que trae consigo algunos retos y muchas oportunidades.

¡Nuevo #Atypicos! Como siempre, os traemos un menú de lo más variado, con una marca que ha escuchado a sus clientes y, ojo, les ha hecho caso, o la ya famosa campaña de los paseadores de niños (que solo faltábamos nosotros por comentarla). Además, charlaremos con Elena Bule, directora de Comunicación Corporativa en Grupo Adecco, que se ha atrevido con nuestro cuestionario de También Son personas. Dale al play, que no tienes que dejar lo que estés haciendo, porque este #podcast dura 10 minutos. https://lnkd.in/g2qnjJyP

We're excited to announce that Archetype UK has been featured in PRWeek UK's Best Places to Work Awards 2024. 🏆 We are honoured to have been shortlisted for not one, but TWO awards: Mid-Size Agency (30-99 employees) and the Sustainability Award. 🌱 This recognition underscores our steadfast dedication to fostering employee well-being and promoting environmental sustainability. https://lnkd.in/e7kiH-Xs #BestPlacesToWork #PRWeekAwards #ArchetypeUK

It’s been an incredible year for Archetype Ascend and we want to take a moment to express our gratitude to those who have been a part of this journey so far. Since our launch, we’ve learned a lot, stretched beyond our comfort zones, exceeded most of the goals we set for ourselves, made new relationships, laughed, cried, strongly disagreed, and found solutions – all in service of the founders, executives, and VCs who have been overlooked for far too long in this industry. It truly is amazing how much impact you can make when it is for the community and with the community. Over the past year, we've partnered with and supported early-stage companies like Alix, established global brands like DocuSign, DEI consultancies like ModelExpand, and BIPOC and LGBTQ+ creators through our work with TikTok. We've also leveraged diverse ways to engage with clients, including through traditional and social media strategy and execution,  personal branding projects, messaging and positioning workshops, a new office hours offering to provide affordable consultancy for solopreneurs and side hustlers, internal communications and employee focus group facilitation, creative work with our uber talented head of design Albert Lewis, Jr. and his incredible team, and more. In the process, we’ve learned how to get even scrappier: When you’re self-funded or one of the organizations getting a share of the less than 1 percent of funding for Black founders, every single dollar counts. Ascend has been intentional with pricing, creative with how clients are served, and thoughtful with the approach to supporting businesses at every stage of success. The fact is that we, too, have become founders and, in turn, have more empathy, and more readiness to help fellow business leaders. Working within the global Archetype system has been invaluable as we have the necessary resources to scale and provide a wide, effective range of services and a broad, influential network for our clients. It also has shown us the true meaning of allyship. Our CEO, Helena Maus, a mentor to us both for many years, along with the entire management team at the agency has been instrumental in understanding our mission, honoring our perspective and leadership, and providing the necessary support to move the needle. It warms our heart and fortifies our determination to do this work when people from Archetype offices around the globe reach out to us and ask how they can help or ways we can collaborate. Looking forward, we’re excited to keep scaling our reach, partnering with more mission-aligned organizations, and creating a positive impact for as many BIPOC businesses and leaders as we can. Now that the foundation is built, you’ll definitely see us outside more, sharing our knowledge and building with more of you! The best way to secure the future is to create it. Here’s to many more years of building the beautiful, inclusive world we deserve and co-creating it with you.