Antenna

#Hiring We're looking for a Strategic Account Director to join our team! If you or someone in your network is a good fit for this key role within our Client Services team, please apply or share. https://lnkd.in/eDkqkf3Z #remotejobs #mediaindustryjobs #startupjobs

Annual plans have been successful in other subscription categories at mitigating churn, but have not been heavily used by video streamers. At the end of Q1 2024, Antenna estimated that just 4% of subscriptions across 41 SVOD services were to annual plans. Video subscribers' hesitancy to commit may be driven partially by the Serial Churner behavior which is rampant in the category. However, pricing likely plays a factor as well. Most video streaming services offer two months free with an annual commitment. In fact, Antenna finds the uptake of Annual plans in video improves when a deeper discount is offered. Looking at Q1’24 data, 27% of Annual plan Sign-ups came during a price promotion, compared to just 4% of all SVOD Sign-ups coming via a promotion in the same quarter. For the full analysis, check out the latest on Antenna's Insights Blog: https://lnkd.in/ec44z4jy #svod #streamingvideo #pricingstrategies #promotionalstrategies #mediadata #streamingdata #mediainsights #subscriptionmedia #subscriptionvideo #subscriptioneconomy

A popular topic of discussion at this year’s Cannes Lions Festival of Creativity, which officially wraps up today, was advertising on streaming platforms. As linear television audiences continue to decline, causing a choppy ad market, there are real questions about whether ad-supported streaming can make up the difference. But there are reasons to be optimistic about the future of ad-supported streaming. In May'23 Antenna observed only Peacock and Hulu with majority of Gross Additions -- meaning new paying subscribers, including those converted from trials -- opting into ad-supported plans. Cut to May'24 and the list expands to include Peacock, Hulu, Discovery+, Disney+, and Paramount+. Read more on the Antenna Insights Blog... https://lnkd.in/euAbC98H #svod #avod #adsupportedstreaming #streamingvideo #mediadata #streamingdata #videoadvertising #subscriptionvideo #subscriptioneconomy

Today we're releasing Antenna's Q2'24 State of Subscriptions Report: Pricing & Packaging. With the maturation of the streaming industry and continued focus on profitable growth, services are increasingly working to improve and optimize their performance. In looking at the current state of the market for Premium and Specialty SVOD, Antenna data indicates over 50M Gross Adds in the past two quarters. Gross Adds increased +22.0% in Q1’24 compared to 2023 and are up +36.5% compared to 2022. Q1’24 marked the first quarter where Antenna measured under 5M SVOD Net Adds since the start of 2022. While the top-of-funnel remained healthy, there were a record number of Cancels (50.4M) in the quarter. In this more competitive environment, streamers are introducing new plans, packages, pricing models, and promotional strategies. That's why in our Q2’24 Report, we're taking a closer look into the impact of various pricing and packaging strategies, including: -- The increasing importance of ad-supported tiers; -- Bundling and why it requires a thoughtful approach; -- Promotional pricing impacts on acquisition and customer lifetime value; -- Annual vs. Monthly plans and; -- Price increases and volatility. Want your own copy? Sign-up to receive it automatically on our homepage. If you’re already on our distribution list, check your email! We’ve sent out a download link to everyone who has opted-in to receive communication from Antenna. And if you’re an existing Antenna client, you have exclusive access to a client-only expanded version of the Q2’24 State of Subscriptions report. https://lnkd.in/eJMyBmDg #svod #avod #streamingvideo #pricingstrategy #subscriptionbundles #mediaindustrydata #adsupportedstreaming #advertising #dataanalytics #streamingmedia #subscriptionvideo #subscriptionmedia #subscriptioneconomy #acquisitionstrategy

In last night's edition of Bloomberg's Screentime newsletter, Antenna worked with Lucas Shaw for a closer look at the audio streaming market and some of the key differences from video streaming. #streamingdata #streamingmedia #streaminganalytics #audiostreaming #subscriptionmedia #entertainmentmediadata #subscriptioneconomy https://lnkd.in/eyDK8Rgp

ICYMI: John Koblin published another must-read media story in The New York Times on Sunday about the rise of advertising in streaming. In addition to Antenna data, it also includes some findings from an analysis we collaborated on with Brian Wieser, CFA sizing up the current streaming ad market. https://lnkd.in/d93rfAm2 #svod #avod #streamingvideo #advertising #mediainsights #adsupported #subscriptionmedia #subscriptionvideo #subscriptioneconomy

This morning The Wall Street Journal published a data visualization heavy story on streaming bundles based on an Antenna analysis. Analyzing customer overlap between services is a great way to start thinking about which services would bundle well together. But looking exclusively at overlap doesn't tell the whole story. While high overlap does indicate an affinity between services in the mind of consumers, it also could indicate the possibility of cannibalization of existing loyal subscribers who may “trade down” to a lower cost bundle. You can read our full analysis on the Antenna Insights blog: https://lnkd.in/e6aEZvem https://lnkd.in/epYUYgkG #svod #avod #streamingvideo #streamingmedia #mediabundles #DTCstreaming #pricingstratey #subscriptionvideo #subscriptioneconomy #antennadata

Ad-supported streaming is having a moment, and not just because Upfronts have kicked off in earnest. Not too long ago, the working assumption in the media industry was that the rise in streaming would mean a new era of ad-free viewing. Fast forward to Q4’23 and the streaming industry crossed a major milestone with the majority of Gross Subscriber Additions choosing ad-supported plans for the first time. Antenna found that in Q4’23, 51% of Gross Adds were ad-supported; the share of ad-supported Gross Adds increased to 56% in Q1’24. Of course, consumer openness to advertising varies significantly by service. You can see the full analysis in our latest post on the Antenna Insights Blog: https://lnkd.in/gJi_DHcV #avod #svod #streamingvideo #media #advertising #streamingdata #upfronts2024 #mediaanalytics #subscriptionvideo #subscriptioneconomy

Some Serial Churners – consumers who have canceled three or more Premium SVOD services within the past two years – manage their subscriptions, but others decidedly binge and cancel. Antenna has observed that among Serial Churners, 38% have made three or more of their cancellations within the first three months of subscribing to a Premium SVOD service. In a media landscape where a user’s favorite shows can be spread across several different streaming services, this behavior suggests these users are “Show Chasers” who sign-up for a service to access specific content and then cancel shortly thereafter. Read more about the rise of the Show Chaser in the latest post on Antenna's Insights Blog: https://lnkd.in/e2HCYZPN #svod #avod #churn #mediaindustry #mediainsights #streamingdata #streamingvideo #subscriptionmedia #subscriptionanalytics #subscriptioneconomy

ICYMI: Over the weekend, The New York Times ran a feature story on a topic Antenna knows pretty well: Serial Churners. While the increase in churn for Premium SVOD services isn't new, it reached a tipping point last year and, as the story notes, by the end of February 2024 some 29M Americans have canceled 3 or more services in the past 2 years. That's roughly 1/4 of the market. Just like consumer packaged goods manufacturers can't ignore coupon clippers, as Antenna Co-Founder and CEO Jonathan Carson says, streamers “clearly can’t ignore [Serial Churners] because it’s such a big, active part of the market." Because, let's face it: churn happens. And as the video streaming industry starts to mature, the type of data and analytics that operators are using need to mature as well. Understanding patterns in consumer behaviors enables streamers to better manage their subscribers with more targeted marketing, pricing, packaging, and content. https://lnkd.in/gQ_UrQKB #svod #avod #streamingvideo #churn #media #streaminganalytics #streamingdata #mediainsights #subscriptioneconomy