Alpecin-Deceuninck

Time for Dark Denim, time for Grey Attack! To support the Europe-wide media campaign of our partner Alpecin, featuring their Alpecin Grey Attack shampoo, we switch to Dark Denim for this year’s Le Tour de France. While our riders are constantly fighting the time and never giving up, this campaign and related kit, symbolise the fight against one of the most visible signs of aging – grey hair. World champion Mathieu van der Poel will be featured in the Dark Denim shirt during both time trials, our other seven riders will wear it for three weeks. Read everything about our new KALAS Sportswear kit and the full campaign in our press release https://lnkd.in/gPUk5RGJ #AlpecinDeceuninck #Alpecin #AlpecinGreyAttack #GreyAttack #GreyHair #NeverGiveUp #TDF2024 #MVDP #DarkDenim

Thank you for having us, Deceuninck!

Exactly on year ago, we were excited to announce BRUSTOR as our new partner. Today, we are excited to announce the extension of this succesful partnership with the Belgian manufacturer of solutions for awnings and patio roofs and this until the end of 2024! 🤝 🔗 More on https://lnkd.in/enCgt63k 📝 #AlpecinDeceuninck #Brustor

Presenting you our 2024 UCI WorldTeam. With Timo Kielich, U23 World Champion Axel Laurance, Henri Uhlig and 2022 Zwift Academy winner Luca Vergallito, 4 riders are 'graduating' from our development team. With Stan Van Tricht (Belgium), Juri Hollman (Germany) and Lars Boven (The Netherlands) we are happy to welcome 3 new faces to the #AlpecinDeceuninck family.

October 19 marks #DagTegenKanker (Cancer Day) in Belgium. On July 22, at the end of our successful 2023 Tour de France, we achieved one of our greatest results. We collaborated with the Belgian talk show 'Vive le Vélo' (VRT) and contributed our limited edition #MerciPoupou bike to their annual ‘Text-to-Donate’-action. The bike was used by Mathieu van der Poel during stage 9 of the 2023 Tour de France, as a tribute to his grandfather #RaymondPoulidor.   People across Belgium could send a text message (€1/text) to get a chance to win this unique bike, with all proceeds going to Kom op tegen Kanker (vzw), a Flemish non-profit organization, fighting daily against cancer. In total, together with Vive le Velo, we gathered €225.798, which has been completely donated to #KomOpTegenKanker. The project was part of Alpecin-Deceuninck's #MerciPoupou fund, our charity platform through which the team aims to make an annual contribution to several non-profit organizations and charity projects.

It is fair to say we had a memorable and successful week at #TourOfTürkiye2023. On top of 4 stage wins and the green points jersey with #JasperPhilipsen , we had the honor to welcome Alp Günvaran, CEO Turkey & Emerging Markets at Deceuninck (Egepen Deceuninck), who visited us together with his management team, in order to congratulate our entire team for their performances in the recent week! 🙌 #AlpecinDeceuninck #TUR2023 #TourOfTürkiye #Deceuninck #DeceuninckTürkiye #EgepenDeceuninck