Alloy

We're excited to partner with our hometown friends at Alloy to help tell the next chapter of the BeltLine story! Learn more about our three-year deal — and get a hint at what's coming soon — below. #AtlantaBeltLine

Decoupled and composable website architectures are gaining steam. Across the globe, over 99% of CMS users who switched to #headless reported improvements. As we stay at the forefront of modern #webdesign, we’re proud to be Storyblok's newest agency partner. https://lnkd.in/g6wyUq7H

Every company is racing to become an #AI company and as a result, they all seem to walk and talk alike. So, how do you stand out? See how we helped Unbabel differentiate itself and set it apart from the hype. #integratedmarketing https://lnkd.in/g9Edx8Rt

De-positioning is an approach to gain a competitive edge. If you do it well, it can be subtle, but also very powerful. Hear from our #healthtech Group Director, Cortney Williams, client Emily Keough from Rimidi and Colin Hung from Swaay.Health Marketing Community to learn more: https://lnkd.in/eEkKt_gW

We're excited to partner with our hometown friends at Alloy to help tell the next chapter of the BeltLine story! Learn more about our three-year deal — and get a hint at what's coming soon — below. #AtlantaBeltLine

Alloy is proud to join the Diversity Action Alliance. We’re among the ranks of #PR and #communications teams that drive and support transformative change toward shared workforce representation and #inclusion goals. Our leadership is committed to creating an industry culture that thrives from diverse perspectives and values fair opportunities for all. We encourage agencies who also dare to hold up a mirror to our industry’s needs and actions to join the DAA today! Learn more at https://lnkd.in/eRjWyBav

To help shape our next chapter, we’ve launched a strategy practice that will unify our #PR, #performancemarketing, #UX, #creative and technical departments. And we’re thrilled to welcome David Randolph as our new SVP of Strategy at the helm of this practice. He will be a driving force in leading our teams to deliver unbridled creativity, data-driven thinking and story-based strategies. Read more: https://bit.ly/4eqIlvI

For marketers in competitive markets, brand de-positioning may help you stand out. When I first heard the term, brand de-positioning, I immediately thought of those comparison charts that show how your own product/service stacks up against the competition...but it is not that. In fact, that is too overt. Brand de-positioning is more subtle and has more impact. With brand de-positioning, you focus on what your organization can do for your market that your competitors cannot do or refuse to do. Here's a fantastic example: Apple vs Google. Google is in the information business. They gather up information on everything online and use it to power their offerings like search, advertising, and content recommendations. Google knows more about people's habits than most do about themselves. Apple, however, is not in that same business. So smartly, they decided to market themselves as the technology giant that cares about privacy. To that end, they have introduced a slew of product changes that allow users to control how much of their online information is shared. By doing this, they have subtly cast all their competitors as privacy-unfriendly, a position that is difficult for those competitors to counter because of the nature of their business. I learned all of this from Emily Keough from Rimidi and Cortney Williams from Alloy. Rimidi has successfully deployed brand de-positioning and has seen significant improvements in media placements and leads generated. The best part? It didn't cost a ton and leveraged what Rimidi's founder was already doing in the market. Check out the interview with Keough and Williams. #hcmktg #healthcare #healthcaremarketing #SwaayHealth #digitalhealth #healthIT https://lnkd.in/gU7QqbYB

AI + human craftwork = game-changing #WebDesign. Discover some of our favorite trends when it comes to #AI in web development in our new blog. https://lnkd.in/gFZTzJwM

The fintech rollercoaster continues… As the industry prepares for a surge in 2024, our "Top 3 emerging CFPB guidelines" blog is a must-read for #fintech marketers. https://lnkd.in/dkNphvtB