Happy International Friendship Day from some of our offices around the world! #InternationalFriendshipDay #InternationalDayofFriendship
Allied Global Marketing
Advertising Services
Los Angeles, California 39,263 followers
Full-service integrated marketing agency working with the world's largest entertainment, consumer, and lifestyle brands.
About us
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
- Website
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http://www.alliedglobalmarketing.com
External link for Allied Global Marketing
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 1986
- Specialties
- integrated marketing, marketing strategy, marketing execution, media, digital, promotions, multicultural marketing, publicity, experiential, brand partnerships, creative, research, multicultural services, marketing, LGBTIA marketing, Hispanic marketing, African American marketing, live entertainment, gaming, consumer brands, and hospitality
Locations
Employees at Allied Global Marketing
Updates
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In celebration of the Le Mans 24hr race, our Games Team brought together mobile publisher, Zynga, and automotive lifestyle and entertainment brand, MotorTrend, to mutually promote their involvement in the event. Zynga promoted the MotorTrend broadcast/stream of Le Mans 24hr to the CSR2 player base, and MotorTrend promoted CSR2’s in-game event and collaboration with Lamborghini. #Zynga #MotorTrend #LeMans24 Zynga MotorTrend Group
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Our Field Marketing Team led a multi-city press tour for Kevin Costner to promote Warner Bros. Pictures' Horizon: An American Saga - Chapter 1. The team also coordinated special activities including a Key to the City ceremony in Irving, Texas; a photo op at Fort Worth's Best Hat Store; and military base appearances in Chicago and Fort Worth. #KevinCostner #HorizonAmericanSaga Warner Bros. Pictures
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Our PR team worked with the famed Escape from Alcatraz Triathlon for the second year in a row! Tasked with creating awareness and media opportunities throughout the week leading up to the anticipated race weekend, our team secured over 148 pieces of press coverage. The team also secured interviews with Escape executives, pros, participants and more in local and national media outlets. #escapefromalcatraztri
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Our London Partnerships team secured two partnerships in support of Columbia Pictures and Alcon Entertainment’s The Garfield Movie! The first was Drops, a language learning app, where we launched a new in-app feature that was Garfield themed. The in-app content was picked as a featured event on the US App Store, giving some fantastic additional exposure to the program. The second was Furbo, the leading pet camera brand, where we worked with influencer Penny the Ginger Cat on a collab, her video was used as the main asset for their paid social campaign. #GarfieldMovie #LanguageDrops #Furbo Sony Pictures Entertainment Drops - a Kahoot! company Tomofun | Furbo Pet Camera
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Our Brand Experience team produced three live activations throughout the UK to promote the release of Beverly Hills Cop: Axel F on Netflix! The live experience featured a giant interactive 80s-style boombox where passersby could enjoy and dance to the iconic music, making a nostalgic connection for fans. Lookout for more Boombox activity across the world as we proudly created the global toolkit for Netflix to re-create the boombox in other markets, taking our UK-led activation global. #beverlyhillscop Netflix
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Our Partnerships and Field teams worked together to promote the release of Focus Features’ The Bikeriders! We collaborated with Schott NYC Leather Jackets, Mad Rabbit Tattoo Care, Señor Lechuga Hot Sauce, and Zippo. The collabs included limited time offer products, collections, and sweepstakes. We also created several “Ride To” events, where motorcycle enthusiasts received free drinks and promotional items, as well as attending advance screenings for the film. #TheBikeriders Focus Features Zippo Manufacturing Company Mad Rabbit Schott NYC Señor Lechuga Hot Sauce
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We are so excited to announce that Premier Sports Network (PSN), the leading private network for the global sports industry, has appointed Allied Global Marketing as its official Marketing Agency Partner! This strategic alliance marks a significant milestone for both companies, combining PSN’s extensive network in professional sports with our proficiency in integrated marketing across entertainment, consumer and lifestyle brands. The partnership aims to enhance Allied’s footprint in the sports industry by expanding our dedicated sports practice built upon data-driven strategies that drive audience expansion, and unlock new revenue streams and innovative activations for clients. Premier Sports Network
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A huge congrats to our clients on their 8 Tony Award wins! We are so excited to take these Broadway shows on the road in the next touring season. #TonyAwards #TheGreatGatsby #TheOutsiders #Suffs #Illinoise