Why did this c-suite exec choose Braze over Adobe? Get the full transcript: alium.io/qsr
About us
Unfiltered access to what buyers are saying about you, your competitors, and your market.
- Website
-
https://www.alium.io/
External link for Alium
- Industry
- Software Development
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Competitive Intelligence, HR Tech, Marketing Tech, MarTech, and Market Intelligence
Locations
-
Primary
New York, NY, US
Employees at Alium
-
Jonathan Sherry
Actionable buyer intelligence for MarTech sales & marketing teams | Founder & CEO Alium | Co-founder CB Insights
-
Lane Bernes Genee
VP Marketing Alium | All things martech, adtech & ecommerce
-
JJ Schneider
Director of Customer Success at Alium
-
Anna Siroy
Martech, Adtech, and Ecommerce
Updates
-
⤵
Actionable buyer intelligence for MarTech sales & marketing teams | Founder & CEO Alium | Co-founder CB Insights
I was on a call with the Marketing Manager of a $100B media company the other week. She told me she’s disappointed… Her company is shifting to a new data visualization tool they inherited in a recent merger. It’s much less user-friendly. And the learning curve is steep. So she’s shopping for a new tool. Here’s some crucial context: This company’s been around for a century. It has a massive tech stack that supports enormous processing across many channels and thousands of users. So they have a discerning eye for vendors. And right now, their data visualization tool isn’t cutting it. This manager’s frustrated by: - That cliff-steep learning curve - Directed acyclic graphs that often fail - Updates that take the system offline for 72 hrs without notice She’d like a tool so user-friendly, that even non-tech-savvy marketers can easily apply filters and make changes without a ton of training. A bonus? This manager loves features that allow her to experiment. She shared, “Experimentation is pivotal for us; it enables us to move beyond routine marketing tactics and make dynamic decisions.” That’s why she likes tools that give both: - A big-picture overview - And the fine details This full range of insights helps her create more personalized experiences that hold viewers’ attention. She’d also love tools that: - Collect detailed first-party data - Allow for real-time analysis and communication with viewers - And can handle and organize massive amounts of data (without crashing) ___ So, this client is open and looking for vendors. But with all the competition out there, a generic, “Here’s what I do” templated cold email isn’t going to do the trick. The vendor that will catch her attention (and ultimately win this RFP)... …Is the one that puts this client’s needs first and showcases how their tool will help. Make your pitch so specific to their problems and goals that it feels like fate dropped it in their email. Vendors: How would you personalize your RFP for this client?
-
Does loyalty and promotion go hand-in-hand? This martech buyer certainly doesn't think so. If you're in charge of loyalty, what's your perspective on promotions? www.alium.io
-
-
Is AI changing the way you work? A Buyer in the Alium network described how one of their vendors is innovating their product with #AI. Want to find out which one they're talking about? Sign up below. www.alium.io
-
-
In a recent Alium interview, we asked a buyer what their #tech onboarding process is like. Here is their response. What are your thoughts on #RFPs? Let us know below. www.alium.io
-
-
As much as we love hearing buyers in the Alium network gossip about vendors, we also enjoy hearing when vendors are performing well. In the case below, a buyer was describing why they loved their #ESP so much. Curious who they were talking about? Join our network to find out. www.alium.io
-
-
Personalization as a #healthcare marketer can seem like a catch-22. Similar to the case of the Alium interviewee below, HIPAA compliance often means that marketers struggle with retargeting. If you're a marketer in the healthcare space, how are you tackling #personalization? www.alium.io
-
-
Customer service isn't reserved for the hospitality industry. When picking and sticking with vendors, companies often turn to the success of support teams to #renew a contract. In the case of the interviewee in the Alium network below, Zeta stood out. Which vendor do you experience the best customer service from? www.alium.io
-
-
Have you heard of the word 'phygital'? We heard it mentioned recently by an operations director at a national QSR chain. The director described it as a mix of #physical and #digital transactions – i.e. how digital interacts with a 'traditional' transaction. Even if you haven't heard of the word #phygital, are you prioritizing how omnichannel transactions communicate with each other? Let us know below. www.alium.io
-